Brand page · Personal Care · United States
Noteworthy: 69.4k visits a month, 44 active Meta ads, Gravity score 512.
Noteworthy — Noteworthy Scents is a people-powered perfume brand that makes finding your signature scent easy through a quiz-based discovery experience. In September 2026 noteworthyscents.com drew an estimated 69.4k visits, down 32% on the month before. It ranks #1,068 of 33,626 Personal Care brands in United States and holds a 3.6 Trustpilot rating over 59 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Noteworthy Scents is a people-powered perfume brand that makes finding your signature scent easy through a quiz-based discovery experience.
01 · Traffic
How much traffic Noteworthy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Noteworthy drew an estimated 69.4k visits in September 2026, down 32% on the month before and down 40% over three months.
- Worldwide#128,411of 4.5m sites · Top 5%
- In United States#41,715of 1.2m sites · Top 5%
- Personal Care, worldwide#6,411of 215,119 brands · Top 5%
- Personal Care, United States#1,068of 33,626 brands · Top 5%
69.4k
estimated visits in September
1 mo ▼ −32.2%4 mo ▼ −40.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Noteworthy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Noteworthy holds 3.6 out of 5 on Trustpilot over 59 reviews, 5 of them in the last twelve months: 53% of customers give five stars and 27% one star. That volume places Noteworthy in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Perfume Store Cosmetics and Perfumes Supplier Flavours, Fragrances and Aroma Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Noteworthy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Noteworthy sells on Shopify, 97% of its catalogue in stock. The best seller is Personalized Fragrance Discovery Kit, at US$24.99, followed by Signature Sampler Kit (15 Scents) and Noteworthy n,551 Eau De Parfum | Amber Sunset | Amber, Sandalwood Fragrance.
#1Personalized Fragrance Discovery KitNoteworthyUS$24.99In stock
#2Signature Sampler Kit (15 Scents)NoteworthyUS$59.99In stock
#3Noteworthy n,551 Eau De Parfum | Amber Sunset | Amber, Sandalwood FragranceNoteworthyUS$39.99–US$139.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Noteworthy in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 95% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$49.00
- Currency
- USD
04 · Ads
What Noteworthy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Noteworthy runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
Limited stock, don't miss out!Noteworthy3 Oct 2026image
★★★★★ "One spray and I’m obsessed!"Noteworthy3 Oct 2026video
Signature Fragrance Sampler Kit (15 Scents)Noteworthy2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Life Spectacular, Inc.verified
Text ad21 Oct 2026Life Spectacular, Inc.verified
Text ad21 Oct 2026Life Spectacular, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Noteworthy.
The creators who tag @noteworthyscents on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @noteworthyscents on Instagram, led by CHRISSY BRIEL (112k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCHRISSY BRIEL@chrissybriel · 🇺🇸 US | Beauty cosmetics skincare Creator | 112k | 1.1% | 1 | Tagged @noteworthyscents |
06 · Competitors according to Gravity
Who Noteworthy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Noteworthy among Personal Care brands in United States. The closest is Future Society, then Duppe Scents, Ellis Brooklyn, GOPURE, Dr. Idriss, Dieux.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Future Societywearefuturesociety.com | |||||||
| Duppe Scentsduppescents.com | |||||||
| Ellis Brooklynellisbrooklyn.com | |||||||
| GOPUREshop.gopure.com | |||||||
| Dr. Idrissdridriss.com | |||||||
| Dieuxdieuxskin.com |
07 · Company
The company behind Noteworthy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Noteworthy is a company based in St. Petersburg, United States, founded in 2021 according to LinkedIn, on a domain registered in April 2021. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · St. Petersburg
- Founded
- 2021, per LinkedIn
- Domain registered
- 27 Apr 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- noteworthyscents.com · Shopify · USD
- Catalogue
- 32 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Noteworthy
What people ask Google about Noteworthy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Noteworthy legit or a scam?
According to Gravity by Benchr, Noteworthy is a brand based in St. Petersburg, United States: its website has existed since April 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 40,415 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Noteworthy reviews
Customers rate Noteworthy 3.6 out of 5 on Trustpilot over 59 reviews, 5 of them in the last twelve months: 53% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Noteworthy sell?
Noteworthy Scents is a people-powered perfume brand that makes finding your signature scent easy through a quiz-based discovery experience. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Noteworthy expensive?
Noteworthy's best seller, Personalized Fragrance Discovery Kit, sells US$24.99 on noteworthyscents.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check noteworthyscents.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Noteworthy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Noteworthy advertises on Facebook and Instagram and on Google, where its offers often run. Check noteworthyscents.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Noteworthy?
Noteworthy sells on its own website, noteworthyscents.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Noteworthy?
Gravity by Benchr records a company based in St. Petersburg, United States, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Noteworthy growing?
Not at the moment. Gravity by Benchr estimates about 69,400 visits to noteworthyscents.com in September 2026, down 32% in a month and down 40% over three months. Noteworthy ranks #1,068 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Noteworthy use?
Gravity by Benchr identifies noteworthyscents.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Noteworthy's ad budget?
Gravity by Benchr does not publish a spend figure for Noteworthy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Noteworthy ranks #1,068 of 33,626 by estimated traffic. Its closest competitors on the same market are Future Society, Duppe Scents, Ellis Brooklyn, GOPURE and Dr. Idriss. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Noteworthy.