Brand page · Personal Care · United States
Dr. Idriss traffic, ads & competitors 76.5k visits a month, 120 active Meta ads, Gravity score 545.
Dr. Idriss — From dark spots to redness to sun protection, Dr. Idriss products are science-backed skincare solutions developed by board-certified dermatologist Dr. Shereene Idriss. With over 5,000 5-star reviews, including our Major Fade line targeting discoloration, skip the guesswork and say hello to skincare that work. In September 2026 dridriss.com drew an estimated 76.5k visits, down 21% on the month before. It ranks #986 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
From dark spots to redness to sun protection, Dr. Idriss products are science-backed skincare solutions developed by board-certified dermatologist Dr. Shereene Idriss. With over 5,000 5-star reviews, including our Major Fade line targeting discoloration, skip the guesswork and say hello to skincare that work.
01 · Traffic
Dr. Idriss website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dr. Idriss drew an estimated 76.5k visits in September 2026, down 21% on the month before and down 14% over three months.
- Worldwide#118,071of 4.5m sites · Top 5%
- In United States#38,478of 1.2m sites · Top 5%
- Personal Care, worldwide#5,859of 215,119 brands · Top 5%
- Personal Care, United States#986of 33,626 brands · Top 5%
76.5k
estimated visits in September
1 mo ▼ −21.2%4 mo ▼ −13.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Dr. Idriss reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dr. Idriss holds 2.9 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Cosmetics Store Beauty Product Supplier Health and Beauty Shop Skin Care Clinic
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Dr. Idriss best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dr. Idriss sells on Shopify, 100% of its catalogue in stock. The best seller is Major Fade Active Seal™, at US$58.00, followed by The Depuffer™ and Major Fade Hyper Serum™.
#1Major Fade Active Seal™Dr. IdrissUS$58.00In stock
#2The Depuffer™Dr. IdrissUS$38.00In stock
#3Major Fade Hyper Serum™Dr. IdrissUS$68.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dr. Idriss in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 95% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$68.00
- Currency
- USD
04 · Ads
Dr. Idriss ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dr. Idriss runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
Redness Reducer SerumDr. Idriss6 Oct 2026image
Shop Hyper SerumDr. Idriss6 Oct 2026image
Shop Hyper SerumDr. Idriss5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026PillowtalkDerm LLCverified
Text ad21 Oct 2026PillowtalkDerm LLCverified
Image ad21 Oct 2026PillowtalkDerm LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Dr. Idriss influencers
The creators who tag @dr.idriss on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dr.idriss on Instagram, led by Matt (69.4k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatt@dirtyboysgetclean · 🇺🇸 US | Beauty cosmetics skincare Creator | 69.4k | 0.2% | 8 | Tagged @dr.idriss |
06 · Competitors according to Gravity
Dr. Idriss competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dr. Idriss among Personal Care brands in the United States. The closest is Noteworthy, then Future Society, NEOSTRATA®, GOPURE, TULA, CLEAN Beauty Collective.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Noteworthynoteworthyscents.com | |||||||
| Future Societywearefuturesociety.com | |||||||
| NEOSTRATA®neostrata.com | |||||||
| GOPUREshop.gopure.com | |||||||
| TULAtula.com | |||||||
| CLEAN Beauty Collectivecleanbeauty.com |
07 · Company
Who is behind Dr. Idriss?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dr. Idriss is a company based in New York, United States, founded in 2022 according to LinkedIn, on a domain registered in May 2017. It employs about 31 people.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2022, per LinkedIn
- Domain registered
- 12 May 2017
- Status
- Operating
- Employees
- 31 on LinkedIn
- Own store
- dridriss.com · Shopify · USD
- Catalogue
- 43 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dr. Idriss
What people ask Google about Dr. Idriss.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dr. Idriss legit or a scam?
According to Gravity by Benchr, Dr. Idriss is a brand based in New York, United States: its website has existed since May 2017, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 190,837 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Dr. Idriss sell?
From dark spots to redness to sun protection, Dr. Idriss products are science-backed skincare solutions developed by board-certified dermatologist Dr. Shereene Idriss. With over 5,000 5-star reviews, including our Major Fade line targeting discoloration, skip the guesswork and say hello to skincare that work. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Dr. Idriss expensive?
Dr. Idriss' best seller, Major Fade Active Seal™, sells US$58.00 on dridriss.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check dridriss.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Dr. Idriss have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dr. Idriss advertises on Facebook and Instagram and on Google, where its offers often run. Check dridriss.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dr. Idriss?
Dr. Idriss sells on its own website, dridriss.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Dr. Idriss?
Gravity by Benchr records a company based in New York, United States, founded in 2022 according to LinkedIn, on a domain registered in 2017, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dr. Idriss doing well?
Not at the moment. Gravity by Benchr estimates about 76,500 visits to dridriss.com in September 2026, down 21% in a month and down 14% over three months. Dr. Idriss ranks #986 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dr. Idriss use?
Gravity by Benchr identifies dridriss.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Dr. Idriss spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dr. Idriss on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Dr. Idriss ranks #986 of 33,626 by estimated traffic. Its closest competitors on the same market are Noteworthy, Future Society, NEOSTRATA®, GOPURE and TULA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dr. Idriss.