Brand page · Health Care · New Zealand
Nothing Naughty: 144K visits a month, 172 active Meta ads, Gravity score 675.
Nothing Naughty — Nothing Naughty is a New Zealand owned and operated company that produces healthy snacks, supplements, and food products including protein bars, protein powders, collagen products, and healthier snack options. In September 2026 nothingnaughty.kiwi.nz drew an estimated 144K visits, down 35% on the month before. It ranks #7 of 648 Health Care brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Health Care brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nothing Naughty is a New Zealand owned and operated company that produces healthy snacks, supplements, and food products including protein bars, protein powders, collagen products, and healthier snack options.
01 · Traffic
How much traffic Nothing Naughty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nothing Naughty drew an estimated 144K visits in September 2026, down 35% on the month before and down 37% over three months.
- Worldwide#68,970of 4.5M sites · Top 5%
- In New Zealand#238of 26.3K sites · Top 1%
- Health Care, worldwide#1,613of 105,715 brands · Top 5%
- Health Care, New Zealand#7of 648 brands · Top 5%
144K
estimated visits in September
1 mo ▼ −34.8%4 mo ▼ −37.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nothing Naughty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nothing Naughty holds 4.2 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Health Food Store Vitamin and Supplements Store Food Manufacturer Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nothing Naughty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nothing Naughty sells on Shopify, 89% of its catalogue in stock. The best seller is Nothing Naughty Protein Bar - Single, at NZ$3.15, followed by Nothing Naughty Protein Bars - Box of 12 and Premium NZ Whey Protein - 1kg Refill Bag.
#1Nothing Naughty Protein Bar - SingleNothing NaughtyNZ$3.15In stock
#2Nothing Naughty Protein Bars - Box of 12Nothing NaughtyNZ$34.95In stock
#3Premium NZ Whey Protein - 1kg Refill BagNothing NaughtyNZ$67.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nothing Naughty in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 95% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$19.58
- Currency
- NZD
04 · Ads
What Nothing Naughty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nothing Naughty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
5-Star Favourite 🍍✨Nothing Naughty7 Oct 2026video
✨NEW✨ Protein Soda!Nothing Naughty6 Oct 2026video
3,000+ 5-Star Reviews ⭐️Nothing Naughty6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nothing Naughty 2021 Limitedverified
Text ad21 Oct 2026Nothing Naughty 2021 Limitedverified
Text ad21 Oct 2026Nothing Naughty 2021 Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nothing Naughty.
The creators who tag @nothing_naughty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nothing_naughty on Instagram, led by Xplosiv Supplements (16.8K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| XXplosiv Supplements@xplosivsupplementsnz · 🇳🇿 NZ | Fitness sport bodybuilding Creator | 16.8K | 0.3% | 1 | Tagged @nothing_naughty |
06 · Competitors according to Gravity
Who Nothing Naughty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nothing Naughty among Health Care brands in New Zealand. The closest is fr.myprotein.com, then Fitspire, True Protein, Clean Simple Eats, Equip, Orgain.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fr.myprotein.comfr.myprotein.com | |||||||
| Fitspirefitspire.online | |||||||
| True Proteintrueprotein.com.au | |||||||
| Clean Simple Eatscleansimpleeats.com | |||||||
| Equipequipfoods.com | |||||||
| Orgainorgain.com |
07 · Company
The company behind Nothing Naughty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nothing Naughty is a company based in Tīrau, New Zealand, on a domain registered in April 2013. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Tīrau
- Founded
- Data not available
- Domain registered
- 25 Apr 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nothingnaughty.kiwi.nz · Shopify · NZD
- Catalogue
- 67 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nothing Naughty
What people ask Google about Nothing Naughty.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nothing Naughty a legit company?
According to Gravity by Benchr, Nothing Naughty is a brand based in Tīrau, New Zealand: its website has existed since April 2013, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 40,949 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Nothing Naughty sell?
Nothing Naughty is a New Zealand owned and operated company that produces healthy snacks, supplements, and food products including protein bars, protein powders, collagen products, and healthier snack options. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nothing Naughty cost?
Nothing Naughty's best seller, Nothing Naughty Protein Bar - Single, sells NZ$3.15 on nothingnaughty.kiwi.nz. 89% of the catalogue is in stock. Gravity does not track prices daily: check nothingnaughty.kiwi.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Nothing Naughty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nothing Naughty advertises on Facebook and Instagram and on Google, where its offers often run. Check nothingnaughty.kiwi.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nothing Naughty?
Nothing Naughty sells on its own website, nothingnaughty.kiwi.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nothing Naughty?
Gravity by Benchr records a company based in Tīrau, New Zealand, whose domain was registered in 2013, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nothing Naughty growing?
Not at the moment. Gravity by Benchr estimates about 144,200 visits to nothingnaughty.kiwi.nz in September 2026, down 35% in a month and down 37% over three months. Nothing Naughty ranks #7 of 648 Health Care brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nothing Naughty use?
Gravity by Benchr identifies nothingnaughty.kiwi.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nothing Naughty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nothing Naughty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in New Zealand?
Among Health Care brands in New Zealand in the Gravity by Benchr index, Nothing Naughty ranks #7 of 648 by estimated traffic. Its closest competitors on the same market are fr.myprotein.com, Fitspire, True Protein, Clean Simple Eats, Equip. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nothing Naughty.