Brand page · Personal Care · Italy
Notino: 4.1m visits a month, 338 active Meta ads.
Notino — Notino is a beauty-specialist online retailer that sells beauty and health products to help people feel beautiful, happy, and confident. In September 2026 notino.it drew an estimated 4.1m visits, up 9% on the month before. It ranks #1 of 2,288 Personal Care brands in Italy and holds a 3.5 Trustpilot rating over 22,653 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Notino is a beauty-specialist online retailer that sells beauty and health products to help people feel beautiful, happy, and confident.
01 · Traffic
How much traffic Notino gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Notino drew an estimated 4.1m visits in September 2026, up 9% on the month before and down 6% over three months.
- Worldwide#4,663of 4.5m sites · Top 1%
- In Italy#129of 138k sites · Top 1%
- Personal Care, worldwide#135of 215,119 brands · Top 1%
- Personal Care, Italy#1of 2,288 brands · Top 1%
4.1m
estimated visits in September
1 mo ▲ +8.5%4 mo ▼ −6.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Notino.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Notino holds 3.5 out of 5 on Trustpilot over 22,653 reviews, 1,792 of them in the last twelve months: 77% of customers give five stars and 11% one star. That volume places Notino in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Notino sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Notino's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Notino in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Notino is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Notino runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
default_collection_headlineNotino14 Oct 2026image
default_collection_headlineNotino14 Oct 2026image
NotinoNotino14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Notino s.r.l.verified
Text ad20 Oct 2026Notino s.r.l.verified
Text ad20 Oct 2026Notino s.r.l.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Notino.
The creators who tag @notino_it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @notino_it on Instagram, led by Natalie Michaelis (24k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNatalie Michaelis@natalievip · 🇩🇪 DE | Beauty cosmetics skincare Creator | 24k | 3.7% | 3 | Tagged @notino_it |
06 · Competitors according to Gravity
Who Notino competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Notino among Personal Care brands in Italy. The closest is Parfimo.it, then nl.fragrance.com, Ditano, amorettiprofumi.com, lookfantastic.it, ELNINO PARFUM.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Parfimo.itparfimo.it | |||||||
| nl.fragrance.comnl.fragrance.com | |||||||
| Ditanoditano.com | |||||||
| amorettiprofumi.comamorettiprofumi.com | |||||||
| lookfantastic.itlookfantastic.it | |||||||
| ELNINO PARFUMelnino-parfum.pl |
07 · Company
The company behind Notino.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Notino is a company based in Italy, founded in 2004 according to LinkedIn, on a domain registered in February 2016. It employs about 2,011 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 2004, per LinkedIn
- Domain registered
- 5 Feb 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,011 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- notino.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Notino
What people ask Google about Notino.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Notino a legit company?
According to Gravity by Benchr, Notino is a brand based in Italy: its website has existed since February 2016, its Trustpilot profile is claimed by the brand, it employs 2,011 people on LinkedIn, it has 170,811 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Notino?
Customers rate Notino 3.5 out of 5 on Trustpilot over 22,653 reviews, 1,792 of them in the last twelve months: 77% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Notino?
Notino is a beauty-specialist online retailer that sells beauty and health products to help people feel beautiful, happy, and confident. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Notino promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Notino advertises on Facebook and Instagram and on Google, where its offers often run. Check notino.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Notino?
Gravity by Benchr records a company based in Italy, founded in 2004 according to LinkedIn, on a domain registered in 2016, with 2,011 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Notino growing?
Not at the moment. Gravity by Benchr estimates about 4,064,900 visits to notino.it in September 2026, up 9% in a month and down 6% over three months. Notino ranks #1 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Notino spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Notino on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Notino ranks #1 of 2,288 by estimated traffic. Its closest competitors on the same market are Parfimo.it, nl.fragrance.com, Ditano, amorettiprofumi.com and lookfantastic.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Notino.