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  5. Nourished Life

Brand page · Personal Care · Australia

Nourished Life Top 5% worldwide Top 5% in Australia Top 5% in Personal Care Top 1% in Personal Care in Australia
nourishedlife.com.au·🇦🇺 Brookvale, Australia· Shopify

Nourished Life traffic, ads & competitors 111k visits a month, 13 active Meta ads, Gravity score 403.

Nourished Life — Nourished Life is an Australian online retailer specializing in clean beauty, skincare, and wellness products. The company offers organic, vegan, and toxin-free brands with a focus on natural and healthy living products. In September 2026 nourishedlife.com.au drew an estimated 111k visits, down 7% on the month before. It ranks #61 of 6,103 Personal Care brands in Australia and holds a 3.4 Trustpilot rating over 81 reviews.

nourishedlife.com.au@nourishedlife 117kFacebookLinkedIn 2.8kTrustpilot 3.4Meta Ad Library 13

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
111k
−7% vs. August 2026
Instagram followers
117k
6,551 posts · @nourishedlife
Trustpilot
3.4
81 reviews · 5 in 12 months
Meta ads
13
active · on Google since 2023
Products
91%
in stock · 727 collections
Rank in Australia
#61
of 6,103 in Personal Care
LinkedIn
2.8k
followers · 19 employees
Earned media value
€73.1
per month, Instagram

Gravity score

403/ 1000 · 10 of 10 indicators rated
Brand Power513
Momentum268
Performance428

Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Nourished Life is an Australian online retailer specializing in clean beauty, skincare, and wellness products. The company offers organic, vegan, and toxin-free brands with a focus on natural and healthy living products.

01 · Traffic

Nourished Life website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Nourished Life drew an estimated 111k visits in September 2026, down 7% on the month before and down 23% over three months.

  • Worldwide#85,751of 4.5m sites · Top 5%
  • In Australia#1,911of 105k sites · Top 5%
  • Personal Care, worldwide#4,177of 215,119 brands · Top 5%
  • Personal Care, Australia#61of 6,103 brands · Top 1%
Monthly visitssource Sept 2026

111k

estimated visits in September

1 mo ▼ −6.8%4 mo ▼ −22.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Nourished Life reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Nourished Life holds 3.4 out of 5 on Trustpilot over 81 reviews, 5 of them in the last twelve months: 58% of customers give five stars and 30% one star. That volume places Nourished Life in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.4TrustScore · 81 reviews · 5 in 12 months
Top 30% review volume
5 ★58%
4 ★7%
3 ★2%
2 ★2%
1 ★30%

Beauty & Well-being

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Nourished Life best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Nourished Life sells on Shopify, 91% of its catalogue in stock. The best seller is Grass-Fed Collagen Protein Powder - Dark Chocolate, at A$4.00–A$52.95, followed by Toilet Cleaner - Eucalyptus and Miracle Manuka Botanical Skin Balm.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics45%
Fitness & Nutrition11%
Hair Care9%
Deodorants & Anti-Perspirant4%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care65%
Health Care12%
Beverages5%
Household Supplies4%
Decor3%

The dominant category places Nourished Life in its comparison group.

Prices and ratingsstore data
Average rating
4.50 / 5
Rated products
53% of the catalogue
In stock
91%
Upper price quartile
US$29.95
Currency
AUD

05 · Influencers

Nourished Life influencers

The creators who tag @nourishedlife on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nourishedlife on Instagram, led by Bloody Awesome Laundry, Cleaning & Body Soap (12.8k followers, 0.3% engagement).

Influencersaccounts tagging @nourishedlife · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBloody Awesome Laundry, Cleaning & Body Soap@downunderwashco · 🇦🇺 AUBeauty cosmetics skincare Creator12.8k0.3%2Tagged @nourishedlife
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Nourished Life competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Nourished Life among Personal Care brands in Australia. The closest is Flora & Fauna, then NOAH, Clean Nectarine, Direct Chemist Outlet Online, French Beauty Co., onefinesecret.com.au.

CompetitorsPersonal Care · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Flora & Faunafloraandfauna.com.au
NOAHnoah.com.au
Clean Nectarinecleannectarine.com.au
Direct Chemist Outlet Onlinedirectchemistoutlet.com.au
French Beauty Co.frenchbeautyco.com.au
onefinesecret.com.auonefinesecret.com.au
Competitors Gravity finds for Nourished Life. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Nourished Life with Flora & Fauna

07 · Company

Who is behind Nourished Life?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Nourished Life is a company based in Brookvale, Australia. It employs about 19 people.

Legal entityGravity index, Nov 2026
Entity country
🇦🇺 Australia · Brookvale
Status
Operating
Employees
19 on LinkedIn
DistributionGravity index, Nov 2026
Own store
nourishedlife.com.au · Shopify · AUD
Catalogue
727 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Nourished Life

What people ask Google about Nourished Life.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Nourished Life legit or a scam?

According to Gravity by Benchr, Nourished Life is a brand based in Brookvale, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 116,771 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Nourished Life reviews

Customers rate Nourished Life 3.4 out of 5 on Trustpilot over 81 reviews, 5 of them in the last twelve months: 58% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Nourished Life?

Nourished Life is an Australian online retailer specializing in clean beauty, skincare, and wellness products. The company offers organic, vegan, and toxin-free brands with a focus on natural and healthy living products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Nourished Life prices: how much is it?

Nourished Life's best seller, Grass-Fed Collagen Protein Powder - Dark Chocolate, sells from A$4.00 to A$52.95 on nourishedlife.com.au. 91% of the catalogue is in stock. Gravity does not track prices daily: check nourishedlife.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Nourished Life discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Nourished Life advertises on Facebook and Instagram and on Google, where its offers often run. Check nourishedlife.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Nourished Life?

Nourished Life sells on its own website, nourishedlife.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Nourished Life?

Gravity by Benchr records a company based in Brookvale, Australia, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Nourished Life doing well?

Not at the moment. Gravity by Benchr estimates about 111,100 visits to nourishedlife.com.au in September 2026, down 7% in a month and down 23% over three months. Nourished Life ranks #61 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Nourished Life use?

Gravity by Benchr identifies nourishedlife.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Nourished Life spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Nourished Life on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Australia?

Among Personal Care brands in Australia in the Gravity by Benchr index, Nourished Life ranks #61 of 6,103 by estimated traffic. Its closest competitors on the same market are Flora & Fauna, NOAH, Clean Nectarine, Direct Chemist Outlet Online and French Beauty Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nourished Life.