Brand page · Personal Care · France
NOVARA PARIS: 236k visits a month, 308 active Meta ads, Gravity score 578.
NOVARA PARIS — NOVARA PARIS is a brand that sells instant coloring shampoos for hair, offering products for both men and women that provide natural-looking color at home without ammonia or stains. In September 2026 novaraparis.fr drew an estimated 236k visits, down 27% on the month before. It ranks #22 of 3,383 Personal Care brands in France and holds a 3.6 Trustpilot rating over 750 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NOVARA PARIS is a brand that sells instant coloring shampoos for hair, offering products for both men and women that provide natural-looking color at home without ammonia or stains.
01 · Traffic
How much traffic NOVARA PARIS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NOVARA PARIS drew an estimated 236k visits in September 2026, down 27% on the month before and up 306% over three months.
- Worldwide#45,632of 4.5m sites · Top 5%
- In France#1,758of 166k sites · Top 5%
- Personal Care, worldwide#2,027of 215,119 brands · Top 1%
- Personal Care, France#22of 3,383 brands · Top 1%
236k
estimated visits in September
1 mo ▼ −26.8%4 mo ▲ +305.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NOVARA PARIS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NOVARA PARIS holds 3.6 out of 5 on Trustpilot over 750 reviews, 531 of them in the last twelve months: 50% of customers give five stars and 31% one star. That volume places NOVARA PARIS in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NOVARA PARIS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NOVARA PARIS sells on Shopify, 94% of its catalogue in stock. The best seller is Shampoing colorant instantané, at €37.90, followed by Shampoing colorant instantané Homme and Après-shampoing masque protecteur de couleur.
#1Shampoing colorant instantanéNOVARA PARIS€37.90In stock- #2Shampoing colorant instantané HommeNOVARA PARIS€37.90In stock
#3Après-shampoing masque protecteur de couleurNOVARA PARIS€19.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NOVARA PARIS in its comparison group.
- Average rating
- 4.48 / 5
- Rated products
- 69% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$39.93
- Currency
- EUR
04 · Ads
What NOVARA PARIS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NOVARA PARIS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
L’anti-cheveux blancs en 10 minNovara PARIS8 Oct 2026video
L’anti-cheveux blancs en 10 minNovara PARIS7 Oct 2026image
Cheveux blancs ? Effacés en un instant.Novara PARIS7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026CAPOBIANCO ECOMMERCE LTDverified
Text ad20 Oct 2026CAPOBIANCO ECOMMERCE LTDverified
Text ad20 Oct 2026CAPOBIANCO ECOMMERCE LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NOVARA PARIS.
The creators who tag @novara.paris on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who NOVARA PARIS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NOVARA PARIS among Personal Care brands in France. The closest is Nouê Cosméticos, then SIMPLER HAIR COLOR, MenFirst, justformen.com, Polar Haircare, sastty.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nouê Cosméticosnouecosmeticos.com.br | |||||||
| SIMPLER HAIR COLORsimplerhaircolor.com | |||||||
| MenFirstmenfirst.com.br | |||||||
| justformen.comjustformen.com | |||||||
| Polar Haircarepolarhaircare.com | |||||||
| sastty.comsastty.com |
07 · Company
The company behind NOVARA PARIS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NOVARA PARIS is a company based in Savigneux, France, on a domain registered in December 2024.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Savigneux
- Founded
- Data not available
- Domain registered
- 8 Dec 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- novaraparis.fr · Shopify · EUR
- Catalogue
- 8 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NOVARA PARIS
What people ask Google about NOVARA PARIS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NOVARA PARIS legit?
According to Gravity by Benchr, NOVARA PARIS is a brand based in Savigneux, France: its website has existed since December 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 11,186 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NOVARA PARIS reviews
Customers rate NOVARA PARIS 3.6 out of 5 on Trustpilot over 750 reviews, 531 of them in the last twelve months: 50% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NOVARA PARIS?
NOVARA PARIS is a brand that sells instant coloring shampoos for hair, offering products for both men and women that provide natural-looking color at home without ammonia or stains. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
NOVARA PARIS prices: how much is it?
NOVARA PARIS' best seller, Shampoing colorant instantané, sells €37.90 on novaraparis.fr. 94% of the catalogue is in stock. Gravity does not track prices daily: check novaraparis.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a NOVARA PARIS discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NOVARA PARIS advertises on Facebook and Instagram and on Google, where its offers often run. Check novaraparis.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NOVARA PARIS?
NOVARA PARIS sells on its own website, novaraparis.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind NOVARA PARIS?
Gravity by Benchr records a company based in Savigneux, France, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NOVARA PARIS doing well?
Yes. Gravity by Benchr estimates about 236,200 visits to novaraparis.fr in September 2026, down 27% in a month and up 306% over three months. NOVARA PARIS ranks #22 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NOVARA PARIS use?
Gravity by Benchr identifies novaraparis.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NOVARA PARIS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NOVARA PARIS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, NOVARA PARIS ranks #22 of 3,383 by estimated traffic. Its closest competitors on the same market are Nouê Cosméticos, SIMPLER HAIR COLOR, MenFirst, justformen.com and Polar Haircare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NOVARA PARIS.