Brand page · Jewelry · Australia
Novita Diamonds: 69.1k visits a month, 182 active Meta ads, Gravity score 570.
Novita Diamonds — Novita Diamonds is an Australian company that sells lab-grown diamonds and fine jewellery including engagement rings and wedding bands. In September 2026 novitadiamonds.com drew an estimated 69.1k visits, down 8% on the month before. It ranks #87 of 4,011 Jewelry brands in Australia and holds a 4.9 Trustpilot rating over 2,513 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Jewelry brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Novita Diamonds is an Australian company that sells lab-grown diamonds and fine jewellery including engagement rings and wedding bands.
01 · Traffic
How much traffic Novita Diamonds gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Novita Diamonds drew an estimated 69.1k visits in September 2026, down 8% on the month before and down 14% over three months.
- Worldwide#128,833of 4.5m sites · Top 5%
- In Australia#2,985of 105k sites · Top 5%
- Jewelry, worldwide#2,858of 132,285 brands · Top 5%
- Jewelry, Australia#87of 4,011 brands · Top 5%
69.1k
estimated visits in September
1 mo ▼ −7.7%4 mo ▼ −13.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Novita Diamonds.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Novita Diamonds holds 4.9 out of 5 on Trustpilot over 2,513 reviews, 65 of them in the last twelve months: 98% of customers give five stars and 1% one star. That volume places Novita Diamonds in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Diamond Dealer Jeweler Jewelry Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Novita Diamonds sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Novita Diamonds's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Novita Diamonds in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Novita Diamonds is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Novita Diamonds runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Shop your lab-diamond engagement ringNovita Diamonds14 Oct 2026video
The way your lab-diamond shines starts with the 4Cs you choose. Cut, colour, clarity and carat — each detail shaping how your diamond looNovita Diamonds12 Oct 2026video
Reserve Now, Pay 20%Novita Diamonds11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nova Diamonds Pty Ltdverified
Text ad21 Oct 2026Nova Diamonds Pty Ltdverified
Text ad21 Oct 2026Nova Diamonds Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Novita Diamonds.
The creators who tag @novita.diamonds on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @novita.diamonds on Instagram, led by Ryan Choy (10.2k followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRyan Choy@allfatsnoguts · INTL | Photography visual arts Creator | 10.2k | 4.5% | 2 | Tagged @novita.diamonds |
06 · Competitors according to Gravity
Who Novita Diamonds competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Novita Diamonds among Jewelry brands in Australia. The closest is Novita Diamonds, then tygems.net, malulani.info, nazimkuyumculuk.com, Shreve, Crump & Low, GASSAN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Novita Diamondsnovitadiamonds.com.sg | |||||||
| tygems.nettygems.net | |||||||
| malulani.infomalulani.info | |||||||
| nazimkuyumculuk.comnazimkuyumculuk.com | |||||||
| Shreve, Crump & Lowshrevecrumpandlow.com | |||||||
| GASSANgassan.com |
07 · Company
The company behind Novita Diamonds.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Novita Diamonds is a company based in Australia, founded in 2019 according to LinkedIn, on a domain registered in January 2020. It employs about 46 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇦🇺 Australia
- Founded
- 2019, per LinkedIn
- Domain registered
- 23 Jan 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 46 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- novitadiamonds.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Novita Diamonds
What people ask Google about Novita Diamonds.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Novita Diamonds legit or a scam?
According to Gravity by Benchr, Novita Diamonds is a brand based in Australia: its website has existed since January 2020, its Trustpilot profile is claimed by the brand, it employs 46 people on LinkedIn, it has 34,170 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Novita Diamonds reviews: is it worth it?
Customers rate Novita Diamonds 4.9 out of 5 on Trustpilot over 2,513 reviews, 65 of them in the last twelve months: 98% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Novita Diamonds known for?
Novita Diamonds is an Australian company that sells lab-grown diamonds and fine jewellery including engagement rings and wedding bands. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Is there a Novita Diamonds discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Novita Diamonds advertises on Facebook and Instagram and on Google, where its offers often run. Check novitadiamonds.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Novita Diamonds?
Gravity by Benchr records a company based in Australia, founded in 2019 according to LinkedIn, on a domain registered in 2020, with 46 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Novita Diamonds doing well?
Not at the moment. Gravity by Benchr estimates about 69,100 visits to novitadiamonds.com in September 2026, down 8% in a month and down 14% over three months. Novita Diamonds ranks #87 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Novita Diamonds' ad budget?
Gravity by Benchr does not publish a spend figure for Novita Diamonds on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, Novita Diamonds ranks #87 of 4,011 by estimated traffic. Its closest competitors on the same market are Novita Diamonds, tygems.net, malulani.info, nazimkuyumculuk.com and Shreve, Crump & Low. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Novita Diamonds.