Brand page · Health Care · France
Novoma: 199k visits a month, 125 active Meta ads, Gravity score 686.
Novoma — European specialist of health supplements, offering clean and effective food supplements made in France to support daily well-being. In September 2026 novoma.com drew an estimated 199k visits, down 6% on the month before. It ranks #18 of 914 Health Care brands in France and holds a 4.7 Trustpilot rating over 7,190 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 48 peers: Health Care brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
European specialist of health supplements, offering clean and effective food supplements made in France to support daily well-being.
01 · Traffic
How much traffic Novoma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Novoma drew an estimated 199k visits in September 2026, down 6% on the month before and down 2% over three months.
- Worldwide#52,595of 4.5m sites · Top 5%
- In France#2,047of 166k sites · Top 5%
- Health Care, worldwide#1,132of 105,715 brands · Top 5%
- Health Care, France#18of 914 brands · Top 5%
199k
estimated visits in September
1 mo ▼ −6.2%4 mo ▼ −1.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Novoma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Novoma holds 4.7 out of 5 on Trustpilot over 7,190 reviews, 763 of them in the last twelve months: 81% of customers give five stars and 2% one star. That volume places Novoma in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, Novoma scores 4.6 over 4,101 reviews.
Fitness and Nutrition Service Vitamin and Supplements Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Novoma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Novoma sells on Shopify, 95% of its catalogue in stock. The best seller is Magnesium Bisglycinate, at €14.90–€20.90, followed by Vitamin C powder and Marine Collagen Powder.
#1Magnesium BisglycinateNovoma€14.90–€20.90In stock
#2Vitamin C powderNovoma€24.90–€38.90In stock
#3Marine Collagen PowderNovoma€32.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Novoma in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 94% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$46.17
- Currency
- EUR
04 · Ads
What Novoma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Novoma runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Pour des articulations souplesNovoma6 Oct 2026video
NovomaNovoma6 Oct 2026image
Pour des articulations souplesNovoma6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026NOVOMA SARLverified
Text ad21 Oct 2026NOVOMA SARLverified
Text ad21 Oct 2026NOVOMA SARLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Novoma.
The creators who tag @novoma_fr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @novoma_fr on Instagram, led by Toulouse Basketball Club (28.8k followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TToulouse Basketball Club@toulousebasketball_club · 🇫🇷 FR | Pro sports athletes Creator | 28.8k | 3.5% | 1 | Tagged @novoma_fr |
06 · Competitors according to Gravity
Who Novoma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Novoma among Health Care brands in France. The closest is NUTRI, then Dynveo, Novomins ©, Nutrimea, HealthyHey, Sanavita.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| NUTRInutriandco.com | |||||||
| Dynveodynveo.fr | |||||||
| Novomins ©novomins.com | |||||||
| Nutrimeanutrimea.com | |||||||
| HealthyHeyhealthyhey.com | |||||||
| Sanavitasanavita.com.br |
07 · Company
The company behind Novoma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Novoma is a company based in Toulouse, France, founded in 2012 according to LinkedIn, on a domain registered in May 2004. It employs about 51 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Toulouse
- Founded
- 2012, per LinkedIn
- Domain registered
- 12 May 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 51 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- novoma.com · Shopify · EUR
- Catalogue
- 59 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Novoma
What people ask Google about Novoma.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Novoma legit or a scam?
According to Gravity by Benchr, Novoma is a brand based in Toulouse, France: its website has existed since May 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 51 people on LinkedIn, it has 32,212 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Novoma?
Customers rate Novoma 4.7 out of 5 on Trustpilot over 7,190 reviews, 763 of them in the last twelve months: 81% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Novoma scores 4.6 over 4,101 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Novoma?
European specialist of health supplements, offering clean and effective food supplements made in France to support daily well-being. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Novoma cost?
Novoma's best seller, Magnesium Bisglycinate, sells from €14.90 to €20.90 on novoma.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check novoma.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Novoma promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Novoma advertises on Facebook and Instagram and on Google, where its offers often run. Check novoma.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Novoma?
Novoma sells on its own website, novoma.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Novoma?
Gravity by Benchr records a company based in Toulouse, France, founded in 2012 according to LinkedIn, on a domain registered in 2004, with 51 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Novoma growing?
Not at the moment. Gravity by Benchr estimates about 199,500 visits to novoma.com in September 2026, down 6% in a month and down 2% over three months. Novoma ranks #18 of 914 Health Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Novoma use?
Gravity by Benchr identifies novoma.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Novoma's ad budget?
Gravity by Benchr does not publish a spend figure for Novoma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in France?
Among Health Care brands in France in the Gravity by Benchr index, Novoma ranks #18 of 914 by estimated traffic. Its closest competitors on the same market are NUTRI, Dynveo, Novomins ©, Nutrimea and HealthyHey. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Novoma.