Brand page · Shoes · Australia
Novo Shoes: 844k visits a month, 246 active Meta ads, Gravity score 776.
Novo Shoes — Novo Shoes Group PTY LTD is an Australian fashion footwear brand that sells women's shoes and handbags online and through over 100 retail locations across Australia and New Zealand. In September 2026 novoshoes.com.au drew an estimated 844k visits, up 6% on the month before. It ranks #6 of 1,268 Shoes brands in Australia and holds a 3.7 Trustpilot rating over 114 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Shoes brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Novo Shoes Group PTY LTD is an Australian fashion footwear brand that sells women's shoes and handbags online and through over 100 retail locations across Australia and New Zealand.
01 · Traffic
How much traffic Novo Shoes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Novo Shoes drew an estimated 844k visits in September 2026, up 6% on the month before and up 25% over three months.
- Worldwide#16,526of 4.5m sites · Top 1%
- In Australia#292of 105k sites · Top 1%
- Shoes, worldwide#271of 46,962 brands · Top 1%
- Shoes, Australia#6of 1,268 brands · Top 1%
844k
estimated visits in September
1 mo ▲ +5.8%4 mo ▲ +25.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Novo Shoes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Novo Shoes holds 3.7 out of 5 on Trustpilot over 114 reviews, 63 of them in the last twelve months: 39% of customers give five stars and 54% one star. That volume places Novo Shoes in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Novo Shoes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Novo Shoes's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Novo Shoes in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Novo Shoes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Novo Shoes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
The trend you love, with a little more height.Novo Shoes13 Oct 2026video
Espresso MaxxingNovo Shoes13 Oct 2026video
Your Seasonal RotationNovo Shoes12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Novo Shoes Group Pty Ltdverified
Text ad21 Oct 2026Novo Shoes Group Pty Ltdverified
Text ad21 Oct 2026Novo Shoes Group Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Novo Shoes.
The creators who tag @novoshoes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @novoshoes on Instagram, led by Heléna Giamos (10.5k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHeléna Giamos@helena_giamos · 🇦🇺 AU | Health medicine Creator | 10.5k | 3.2% | 5 | Tagged @novoshoes |
06 · Competitors according to Gravity
Who Novo Shoes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Novo Shoes among Shoes brands in Australia. The closest is Steve Madden Australia, then BELLA FOOTWEAR, SCHUTZ, Naturalizer, Dolce Vita, lifestride.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Steve Madden Australiastevemadden.com.au | |||||||
| BELLA FOOTWEARbellafootwears.com | |||||||
| SCHUTZschutz-shoes.com | |||||||
| Naturalizernaturalizer.com | |||||||
| Dolce Vitadolcevita.com | |||||||
| lifestride.comlifestride.com |
07 · Company
The company behind Novo Shoes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Novo Shoes is a company based in Australia, founded in 2002 according to LinkedIn. It employs about 296 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2002, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 296 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- novoshoes.com.au · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Novo Shoes
What people ask Google about Novo Shoes.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Novo Shoes a legit company?
According to Gravity by Benchr, Novo Shoes is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 296 people on LinkedIn, it has 124,522 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Novo Shoes reviews: is it worth it?
Customers rate Novo Shoes 3.7 out of 5 on Trustpilot over 114 reviews, 63 of them in the last twelve months: 39% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Novo Shoes?
Novo Shoes Group PTY LTD is an Australian fashion footwear brand that sells women's shoes and handbags online and through over 100 retail locations across Australia and New Zealand. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Novo Shoes promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Novo Shoes advertises on Facebook and Instagram and on Google, where its offers often run. Check novoshoes.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Novo Shoes?
Novo Shoes sells on its own website, novoshoes.com.au, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Novo Shoes?
Gravity by Benchr records a company based in Australia, founded in 2002 according to LinkedIn, with 296 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Novo Shoes doing well?
Yes. Gravity by Benchr estimates about 844,500 visits to novoshoes.com.au in September 2026, up 6% in a month and up 25% over three months. Novo Shoes ranks #6 of 1,268 Shoes brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Novo Shoes use?
Gravity by Benchr identifies novoshoes.com.au as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Novo Shoes' ad budget?
Gravity by Benchr does not publish a spend figure for Novo Shoes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Australia?
Among Shoes brands in Australia in the Gravity by Benchr index, Novo Shoes ranks #6 of 1,268 by estimated traffic. Its closest competitors on the same market are Steve Madden Australia, BELLA FOOTWEAR, SCHUTZ, Naturalizer and Dolce Vita. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Novo Shoes.