Brand page · Clothing · Australia
nudelucy traffic, ads & competitors 489k visits a month, 119 active Meta ads, Gravity score 630.
nudelucy — Nude Lucy is an Australian women's fashion brand that designs and sells casual wear clothing including dresses, tops, bottoms, and accessories. In September 2026 nudelucy.com.au drew an estimated 489k visits, up 5% on the month before. It ranks #63 of 12,275 Clothing brands in Australia and holds a 1.5 Trustpilot rating over 33 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nude Lucy is an Australian women's fashion brand that designs and sells casual wear clothing including dresses, tops, bottoms, and accessories.
01 · Traffic
nudelucy website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
nudelucy drew an estimated 489k visits in September 2026, up 5% on the month before and down 1% over three months.
- Worldwide#25,273of 4.5m sites · Top 1%
- In Australia#489of 105k sites · Top 1%
- Clothing, worldwide#2,092of 459,295 brands · Top 1%
- Clothing, Australia#63of 12,275 brands · Top 1%
489k
estimated visits in September
1 mo ▲ +5.4%4 mo ▼ −1.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
nudelucy reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
nudelucy holds 1.5 out of 5 on Trustpilot over 33 reviews, 16 of them in the last twelve months: 0% of customers give five stars and 91% one star. That volume places nudelucy in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Beach Clothing Store Women's Clothing Store Lingerie Store Children's Clothing Store Swimwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
nudelucy best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
nudelucy sells on Shopify, 21% of its catalogue in stock. The best seller is LOUNGE LINEN SHIRT, at A$70.00, followed by LOUNGE LINEN SHORT and LOUNGE LINEN SHIRT.
#1LOUNGE LINEN SHIRTnudelucyA$70.00In stock
#2LOUNGE LINEN SHORTnudelucyA$49.00In stock
#3LOUNGE LINEN SHIRTnudelucyA$70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places nudelucy in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 22% of the catalogue
- In stock
- 21%
- Upper price quartile
- US$69.74
- Currency
- AUD
04 · Ads
nudelucy ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
nudelucy runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Available Online & In StoresNude Lucy The Label7 Oct 2026image
Available Online & In StoresNude Lucy The Label7 Oct 2026image
Available Online & In StoreNude Lucy The Label6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Accent Lifestyle Pty Ltdverified
Text ad20 Oct 2026Accent Lifestyle Pty Ltdverified
Text ad20 Oct 2026Accent Lifestyle Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
nudelucy influencers
The creators who tag @nudelucythelabel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nudelucythelabel on Instagram, led by Herman Store (41.2k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHerman Store@hermanstore · 🇦🇺 AU | Fashion style luxury Creator | 41.2k | 0.1% | 4 | Tagged @nudelucythelabel |
06 · Competitors according to Gravity
nudelucy competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for nudelucy among Clothing brands in Australia. The closest is LINTICO, then Love and Bravery, SooLinen, LilyWish, Linennaive, somewille.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LINTICOlinticoshop.com | |||||||
| Love and Braveryloveandbravery.com | |||||||
| SooLinensoolinen.com | |||||||
| LilyWishlilywish.com | |||||||
| Linennaivelinennaive.com | |||||||
| somewillesomewille.com |
07 · Company
Who is behind nudelucy?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
nudelucy is a company based in Haymarket, Australia, founded in 2010 according to LinkedIn. It employs about 185 people.
- Entity country
- 🇦🇺 Australia · Haymarket
- Founded
- 2010, per LinkedIn
- Status
- Operating
- Employees
- 185 on LinkedIn
- Own store
- nudelucy.com.au · Shopify · AUD
- Catalogue
- 205 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about nudelucy
What people ask Google about nudelucy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is nudelucy legit or a scam?
According to Gravity by Benchr, nudelucy is a brand based in Haymarket, Australia: it sells on a Shopify store, it employs 185 people on LinkedIn, it has 155,021 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
nudelucy reviews
Customers rate nudelucy 1.5 out of 5 on Trustpilot over 33 reviews, 16 of them in the last twelve months: 0% give five stars, 91% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does nudelucy sell?
Nude Lucy is an Australian women's fashion brand that designs and sells casual wear clothing including dresses, tops, bottoms, and accessories. Gravity by Benchr classifies it under Clothing, with Cosmetics making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
nudelucy prices: how much is it?
nudelucy's best seller, LOUNGE LINEN SHIRT, sells A$70.00 on nudelucy.com.au. 21% of the catalogue is in stock. Gravity does not track prices daily: check nudelucy.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does nudelucy have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: nudelucy advertises on Facebook and Instagram and on Google, where its offers often run. Check nudelucy.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy nudelucy?
nudelucy sells on its own website, nudelucy.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind nudelucy?
Gravity by Benchr records a company based in Haymarket, Australia, founded in 2010 according to LinkedIn, with 185 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is nudelucy growing?
Not at the moment. Gravity by Benchr estimates about 489,400 visits to nudelucy.com.au in September 2026, up 5% in a month and down 1% over three months. nudelucy ranks #63 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does nudelucy use?
Gravity by Benchr identifies nudelucy.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does nudelucy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for nudelucy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, nudelucy ranks #63 of 12,275 by estimated traffic. Its closest competitors on the same market are LINTICO, Love and Bravery, SooLinen, LilyWish and Linennaive. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with nudelucy.