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Brand page · Clothing · Brazil

SooLinen Top 5% worldwide Top 5% in Brazil Top 5% in Clothing Top 5% in Clothing in Brazil
soolinen.com·🇧🇷 SÃo Paulo, Brazil· Shopify·Since 2017

SooLinen: 129k visits a month, 92 active Meta ads, Gravity score 465.

SooLinen — SooLinen is a brand that sells linen dresses and caftans, including maxi dresses and plus sizes. In September 2026 soolinen.com drew an estimated 129k visits, up 31% on the month before. It ranks #1,185 of 97,158 Clothing brands in Brazil and holds a 2.3 Trustpilot rating over 1,795 reviews.

soolinen.com@soolinen.fashion 31.8kFacebookTrustpilot 2.3Meta Ad Library 92

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
129k
+31% vs. August 2026
Instagram followers
31.8k
857 posts · @soolinen.fashion
Trustpilot
2.3
1,795 reviews · 707 in 12 months
Meta ads
92
active · on Google since 2022
Products
100%
in stock · 4,173 collections
Rank in United States
#1,185
of 97,158 in Clothing
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

465/ 1000 · 8 of 10 indicators rated
Brand Power506
Momentum425
Performance465

Percentiles within 153 peers: Clothing brands in Brazil with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

SooLinen is a brand that sells linen dresses and caftans, including maxi dresses and plus sizes.

01 · Traffic

How much traffic SooLinen gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SooLinen drew an estimated 129k visits in September 2026, up 31% on the month before and down 40% over three months.

  • Worldwide#75,538of 4.5m sites · Top 5%
  • In United States#24,933of 1.2m sites · Top 5%
  • Clothing, worldwide#7,103of 459,295 brands · Top 5%
  • Clothing, United States#1,185of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

129k

estimated visits in September

1 mo ▲ +30.8%4 mo ▼ −40.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about SooLinen.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SooLinen holds 2.3 out of 5 on Trustpilot over 1,795 reviews, 707 of them in the last twelve months: 18% of customers give five stars and 67% one star. That volume places SooLinen in the top 10% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.3TrustScore · 1,795 reviews · 707 in 12 months
Top 10% review volume
5 ★18%
4 ★6%
3 ★4%
2 ★5%
1 ★67%

Women's Clothing Store Jewelry Designer Costume Jewelry Shop Fashion Accessories Store Fashion Designer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What SooLinen sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

SooLinen sells on Shopify, 100% of its catalogue in stock. The best seller is Worry-Free Purchase, at US$0.98–US$274.99, followed by French Grey fashion Patchwork Tulle Skirts Spring and Simple Chocolate Turtleneck Patchwork Loose Fall Knit sweaters.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing53%
Dresses0%
Clothing Tops0%
Outerwear0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing96%
Shoes2%
Jewelry2%
Clothing Accessories0%
Handbags, Wallets & Cases0%

The dominant category places SooLinen in its comparison group.

Prices and ratingsstore data
Average rating
4.43 / 5
Rated products
0% of the catalogue
In stock
100%
Upper price quartile
US$96.00
Currency
USD

05 · Influencers

Who talks about SooLinen.

The creators who tag @soolinen.fashion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @soolinen.fashion · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who SooLinen competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SooLinen among Clothing brands in Brazil. The closest is Linennaive, then LINTICO, nudelucy, La Ligne, Love and Bravery, Linha Feminina.

CompetitorsClothing · Brazil · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Linennaivelinennaive.com
LINTICOlinticoshop.com
nudelucynudelucy.com.au
La Lignelalignenyc.com
Love and Braveryloveandbravery.com
Linha Femininalinhafeminina.com
Competitors Gravity finds for SooLinen. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SooLinen with Linennaive

07 · Company

The company behind SooLinen.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SooLinen is a company based in SÃo Paulo, Brazil, on a domain registered in June 2017.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇧🇷 Brazil · SÃo Paulo
Founded
Data not available
Domain registered
23 Jun 2017
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
soolinen.com · Shopify · USD
Catalogue
4,173 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SooLinen

What people ask Google about SooLinen.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SooLinen legit?

According to Gravity by Benchr, SooLinen is a brand based in SÃo Paulo, Brazil: its website has existed since June 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 31,810 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about SooLinen?

Customers rate SooLinen 2.3 out of 5 on Trustpilot over 1,795 reviews, 707 of them in the last twelve months: 18% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is SooLinen?

SooLinen is a brand that sells linen dresses and caftans, including maxi dresses and plus sizes. Gravity by Benchr classifies it under Clothing, with Clothing making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does SooLinen cost?

SooLinen's best seller, Worry-Free Purchase, sells from US$0.98 to US$274.99 on soolinen.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check soolinen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a SooLinen discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: SooLinen advertises on Facebook and Instagram and on Google, where its offers often run. Check soolinen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy SooLinen?

SooLinen sells on its own website, soolinen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind SooLinen?

Gravity by Benchr records a company based in SÃo Paulo, Brazil, whose domain was registered in 2017. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is SooLinen growing?

Not at the moment. Gravity by Benchr estimates about 129,100 visits to soolinen.com in September 2026, up 31% in a month and down 40% over three months. SooLinen ranks #1,185 of 97,158 Clothing brands in Brazil in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SooLinen use?

Gravity by Benchr identifies soolinen.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does SooLinen spend on Meta ads?

Gravity by Benchr does not publish a spend figure for SooLinen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Brazil?

Among Clothing brands in Brazil in the Gravity by Benchr index, SooLinen ranks #1,185 of 97,158 by estimated traffic. Its closest competitors on the same market are Linennaive, LINTICO, nudelucy, La Ligne and Love and Bravery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SooLinen.