Brand page · Kitchen & Dining · United Kingdom
Nuovva traffic, ads & competitors 133k visits a month, 248 active Meta ads, Gravity score 706.
Nuovva — Nuovva is a British cookware brand that sells high-quality, affordable kitchenware including PFAS-free granite, stainless steel and cast iron cookware, as well as kitchen knives and tools. In September 2026 nuovva.co.uk drew an estimated 133k visits, down 32% on the month before. It ranks #77 of 6,546 Kitchen & Dining brands in the United Kingdom and holds a 4.5 Trustpilot rating over 1,232 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 106 peers: Kitchen & Dining brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nuovva is a British cookware brand that sells high-quality, affordable kitchenware including PFAS-free granite, stainless steel and cast iron cookware, as well as kitchen knives and tools.
01 · Traffic
How much traffic Nuovva gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nuovva drew an estimated 133k visits in September 2026, down 32% on the month before and up 71% over three months.
- Worldwide#73,617of 4.5m sites · Top 5%
- In United Kingdom#3,776of 192k sites · Top 5%
- Kitchen & Dining, worldwide#1,671of 145,612 brands · Top 5%
- Kitchen & Dining, United Kingdom#77of 6,546 brands · Top 5%
133k
estimated visits in September
1 mo ▼ −32.2%4 mo ▲ +71.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nuovva.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nuovva holds 4.5 out of 5 on Trustpilot over 1,232 reviews, 1,152 of them in the last twelve months: 78% of customers give five stars and 8% one star. That volume places Nuovva in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Kitchen Supply Store Countertop Store Chinaware Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nuovva sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nuovva sells on Shopify, 80% of its catalogue in stock. The best seller is 2-Piece Stainless Steel Frying Pan Set - 20 & 28cm, at £39.99, followed by Pre-Seasoned Cast Iron Skillet Set - 15cm, 20cm, 25cm and 8Pcs Stainless Steel Cookware Set with Glass Lids – Induction Pots & Pans.
#12-Piece Stainless Steel Frying Pan Set - 20 & 28cmNuovva£39.99In stock
#2Pre-Seasoned Cast Iron Skillet Set - 15cm, 20cm, 25cmNuovva£24.99In stock
#38Pcs Stainless Steel Cookware Set with Glass Lids – Induction Pots & PansNuovva£89.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nuovva in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 54% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$66.17
- Currency
- GBP
04 · Ads
What Nuovva is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nuovva runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
Cast Iron CollectionNuovva Kitchen Supplies6 Oct 2026image
Cast Iron CollectionNuovva Kitchen Supplies6 Oct 2026image
Cast Iron CollectionNuovva Kitchen Supplies6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Malmo Limitedverified
Text ad21 Oct 2026Malmo Limitedverified
Text ad21 Oct 2026Malmo Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nuovva.
The creators who tag @nuovva on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nuovva on Instagram, led by D2C Creative Experts (18.7k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DD2C Creative Experts@hambimedia · 🇺🇸 US | Marketing sales branding Creator | 18.7k | 0.3% | 1 | Tagged @nuovva |
06 · Competitors according to Gravity
Who Nuovva competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nuovva among Kitchen & Dining brands in the United Kingdom. The closest is Our Place, then Rachael Ray, Longwell, Gladkokken, Le Creuset, tefal.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Our Placefromourplace.co.uk | |||||||
| Rachael Rayrachaelray.com | |||||||
| Longwelllongwellco.com | |||||||
| Gladkokkenshop.gladkokken.no | |||||||
| Le Creusetlecreuset.fr | |||||||
| tefal.frtefal.fr |
07 · Company
The company behind Nuovva.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nuovva is a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in August 2020. It employs about 2 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2016, per LinkedIn
- Domain registered
- 21 Aug 2020
- Employees
- 2 on LinkedIn
- Own store
- nuovva.co.uk · Shopify · GBP
- Catalogue
- 83 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nuovva
What people ask Google about Nuovva.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nuovva a legit company?
According to Gravity by Benchr, Nuovva is a brand based in London, United Kingdom: its website has existed since August 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 16,093 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nuovva reviews
Customers rate Nuovva 4.5 out of 5 on Trustpilot over 1,232 reviews, 1,152 of them in the last twelve months: 78% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nuovva sell?
Nuovva is a British cookware brand that sells high-quality, affordable kitchenware including PFAS-free granite, stainless steel and cast iron cookware, as well as kitchen knives and tools. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nuovva cost?
Nuovva's best seller, 2-Piece Stainless Steel Frying Pan Set - 20 & 28cm, sells £39.99 on nuovva.co.uk. 80% of the catalogue is in stock. Gravity does not track prices daily: check nuovva.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nuovva discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nuovva advertises on Facebook and Instagram and on Google, where its offers often run. Check nuovva.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nuovva?
Nuovva sells on its own website, nuovva.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nuovva?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2020, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nuovva growing?
Yes. Gravity by Benchr estimates about 133,200 visits to nuovva.co.uk in September 2026, down 32% in a month and up 71% over three months. Nuovva ranks #77 of 6,546 Kitchen & Dining brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nuovva use?
Gravity by Benchr identifies nuovva.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nuovva spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nuovva on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in the United Kingdom?
Among Kitchen & Dining brands in the United Kingdom in the Gravity by Benchr index, Nuovva ranks #77 of 6,546 by estimated traffic. Its closest competitors on the same market are Our Place, Rachael Ray, Longwell, Gladkokken and Le Creuset. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nuovva.