Brand page · Personal Care · India
Nykaa traffic, ads & competitors 22.2m visits a month, 3,316 active Meta ads.
Nykaa — Nykaa is India's leading beauty and lifestyle company that offers cosmetics, makeup, skincare, haircare, wellness and other beauty products online and through physical stores. In September 2026 nykaa.com drew an estimated 22.2m visits, down 12% on the month before. It ranks #2 of 2,859 Personal Care brands in India and holds a 1.2 Trustpilot rating over 494 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Nykaa is India's leading beauty and lifestyle company that offers cosmetics, makeup, skincare, haircare, wellness and other beauty products online and through physical stores.
01 · Traffic
Nykaa website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nykaa drew an estimated 22.2m visits in September 2026, down 12% on the month before and up 7% over three months.
- Worldwide#982of 4.5m sites · Top 1%
- In India#60of 164k sites · Top 1%
- Personal Care, worldwide#32of 215,119 brands · Top 1%
- Personal Care, India#2of 2,859 brands · Top 1%
22.2m
estimated visits in September
1 mo ▼ −11.8%4 mo ▲ +6.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Nykaa reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nykaa holds 1.2 out of 5 on Trustpilot over 494 reviews, 212 of them in the last twelve months: 4% of customers give five stars and 91% one star. That volume places Nykaa in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Supply Store Beauty Products Wholesaler Beauty Product Supplier Cosmetics Industry Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Nykaa best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nykaa's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Nykaa in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Nykaa ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nykaa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
A Star-Studded Beauty CastNykaa14 Oct 2026image
Nykaa - Beauty Shopping AppNykaa14 Oct 2026image
Get Extra 20% OFF On Your First OrderNykaa14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nykaa E-Retail Limitedverified
Text ad21 Oct 2026Nykaa E-Retail Limitedverified
Image ad21 Oct 2026TLG INDIA PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Nykaa influencers
The creators who tag @mynykaa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mynykaa on Instagram, led by Sanjukta Mishra (48.8k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSanjukta Mishra@sanjuktamishra7 · 🇮🇳 IN | Fashion style luxury Creator | 48.8k | 1.7% | 12 | Tagged @mynykaa |
06 · Competitors according to Gravity
Nykaa competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nykaa among Personal Care brands in India. The closest is curatcart.com, then Purplle.com, Sephora India, Beautyhaul, beautybay.com, spacenk.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| curatcart.comcuratcart.com | |||||||
| Purplle.compurplle.com | |||||||
| Sephora Indiasephora.in | |||||||
| Beautyhaulbeautyhaul.com | |||||||
| beautybay.combeautybay.com | |||||||
| spacenk.comspacenk.com |
07 · Company
Who is behind Nykaa?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nykaa is a company based in India, founded in 2012 according to LinkedIn, on a domain registered in March 2012. It employs about 6,742 people and is listed at ipo stage.
- Entity country
- 🇮🇳 India
- Founded
- 2012, per LinkedIn
- Domain registered
- 5 Mar 2012
- Status
- ipo
- Employees
- 6,742 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo equity
- Own store
- nykaa.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nykaa
What people ask Google about Nykaa.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nykaa a legit company?
According to Gravity by Benchr, Nykaa is a brand based in India: its website has existed since March 2012, it employs 6,742 people on LinkedIn, it has 3,683,691 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Nykaa reviews: is it worth it?
Customers rate Nykaa 1.2 out of 5 on Trustpilot over 494 reviews, 212 of them in the last twelve months: 4% give five stars, 91% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nykaa?
Nykaa is India's leading beauty and lifestyle company that offers cosmetics, makeup, skincare, haircare, wellness and other beauty products online and through physical stores. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Nykaa promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nykaa advertises on Facebook and Instagram and on Google, where its offers often run. Check nykaa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Nykaa?
Gravity by Benchr records a company based in India, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 6,742 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nykaa growing?
Yes. Gravity by Benchr estimates about 22,155,900 visits to nykaa.com in September 2026, down 12% in a month and up 7% over three months. Nykaa ranks #2 of 2,859 Personal Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Nykaa's ad budget?
Gravity by Benchr does not publish a spend figure for Nykaa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in India?
Among Personal Care brands in India in the Gravity by Benchr index, Nykaa ranks #2 of 2,859 by estimated traffic. Its closest competitors on the same market are curatcart.com, Purplle.com, Sephora India, Beautyhaul and beautybay.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nykaa.