Brand page · Personal Care · India
Purplle.com: 4.5m visits a month, 3,875 active Meta ads.
Purplle.com — Purplle is an Indian omnichannel beauty destination offering third-party brands and private D2C brands with online and offline shopping experiences. In September 2026 purplle.com drew an estimated 4.5m visits, up 5% on the month before. It ranks #5 of 2,859 Personal Care brands in India.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Purplle is an Indian omnichannel beauty destination offering third-party brands and private D2C brands with online and offline shopping experiences.
01 · Traffic
How much traffic Purplle.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Purplle.com drew an estimated 4.5m visits in September 2026, up 5% on the month before and up 34% over three months.
- Worldwide#4,482of 4.5m sites · Top 1%
- In India#246of 164k sites · Top 1%
- Personal Care, worldwide#120of 215,119 brands · Top 1%
- Personal Care, India#5of 2,859 brands · Top 1%
4.5m
estimated visits in September
1 mo ▲ +5.2%4 mo ▲ +34.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Purplle.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Purplle.com holds 2.5 out of 5 on Trustpilot over 8 reviews, 6 of them in the last twelve months: 13% of customers give five stars and 88% one star.
Beauty Supply Store Beauty Product Supplier Cosmetics Store Cosmetics Industry Cosmetics and Perfumes Supplier Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Purplle.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Purplle.com's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Purplle.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Purplle.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Purplle.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
Stronger Hair with RosemaryPurplle.com14 Oct 2026video
DermDoc Niacinamide SPF 50Purplle.com14 Oct 2026video
One Kit. Endless Makeup Looks.Purplle.com14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Manash Lifestyle Private Limitedverified
Image ad21 Oct 2026Manash Lifestyle Private Limitedverified
Image ad21 Oct 2026Manash Lifestyle Private Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Purplle.com.
The creators who tag @letspurplle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Purplle.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Purplle.com among Personal Care brands in India. The closest is curatcart.com, then nykaa.com, PURISH, Sephora India, beautyplaza.com, beautybay.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| curatcart.comcuratcart.com | |||||||
| nykaa.comnykaa.com | |||||||
| PURISHpurish.com | |||||||
| Sephora Indiasephora.in | |||||||
| beautyplaza.combeautyplaza.com | |||||||
| beautybay.combeautybay.com |
07 · Company
The company behind Purplle.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Purplle.com is a company based in India, founded in 2012 according to LinkedIn, on a domain registered in August 2011. It employs about 1,908 people and is listed at late_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India
- Founded
- 2012, per LinkedIn
- Domain registered
- 26 Aug 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,908 on LinkedIn
- Funding stage
- Late stage venture · last deal: series f
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- purplle.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Purplle.com
What people ask Google about Purplle.com.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Purplle.com legit or a scam?
According to Gravity by Benchr, Purplle.com is a brand based in India: its website has existed since August 2011, it employs 1,908 people on LinkedIn, it has 1,925,923 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Purplle.com sell?
Purplle is an Indian omnichannel beauty destination offering third-party brands and private D2C brands with online and offline shopping experiences. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Purplle.com promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Purplle.com advertises on Facebook and Instagram and on Google, where its offers often run. Check purplle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Purplle.com?
Gravity by Benchr records a company based in India, founded in 2012 according to LinkedIn, on a domain registered in 2011, with 1,908 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Purplle.com growing?
Yes. Gravity by Benchr estimates about 4,478,700 visits to purplle.com in September 2026, up 5% in a month and up 34% over three months. Purplle.com ranks #5 of 2,859 Personal Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Purplle.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Purplle.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in India?
Among Personal Care brands in India in the Gravity by Benchr index, Purplle.com ranks #5 of 2,859 by estimated traffic. Its closest competitors on the same market are curatcart.com, nykaa.com, PURISH, Sephora India and beautyplaza.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Purplle.com.