Brand page · Personal Care
NykaaMan traffic, ads & competitors 4.8m visits a month, 564 active Meta ads.
NykaaMan — NykaaMan is an online destination for men's lifestyle products, offering grooming, hair care, skin care, wellness, fashion, and fragrances. In September 2026 nykaaman.com drew an estimated 4.8m visits, up 9% on the month before. It ranks #5 of 2,859 Personal Care brands and holds a 1.6 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
NykaaMan is an online destination for men's lifestyle products, offering grooming, hair care, skin care, wellness, fashion, and fragrances.
01 · Traffic
NykaaMan website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NykaaMan drew an estimated 4.8m visits in September 2026, up 9% on the month before and up 31% over three months.
- Worldwide#4,076of 4.5m sites · Top 1%
- In India#229of 164k sites · Top 1%
- Personal Care, worldwide#113of 215,119 brands · Top 1%
- Personal Care, India#5of 2,859 brands · Top 1%
4.8m
estimated visits in September
1 mo ▲ +8.8%4 mo ▲ +31.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
NykaaMan reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NykaaMan holds 1.6 out of 5 on Trustpilot over 20 reviews, 15 of them in the last twelve months: 0% of customers give five stars and 95% one star. That volume places NykaaMan in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store Cosmetics Store Beauty Supply Store Clothing Store Shoe Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
NykaaMan best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read NykaaMan's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places NykaaMan in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
NykaaMan ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NykaaMan runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
🏷️ Flat ₹400 Off on Your First Order | Nykaa ManNykaa Man13 Oct 2026image
🏷️ Flat ₹400 Off on Your First Order | Nykaa ManNykaa Man13 Oct 2026image
🏷️ Flat ₹400 Off on Your First Order | Nykaa ManNykaa Man13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nykaa E-Retail Limitedverified
Text ad20 Oct 2026Nykaa E-Retail Limitedverified
Text ad20 Oct 2026Nykaa E-Retail Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
NykaaMan influencers
The creators who tag @nykaaman on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nykaaman on Instagram, led by ♤YOUTHIQUE®️♤ (21.2k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ♤♤YOUTHIQUE®️♤@youthique.yq · 🇮🇳 IN | Fashion style luxury Creator | 21.2k | 1.2% | 2 | Tagged @nykaaman |
06 · Competitors according to Gravity
NykaaMan competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NykaaMan among Personal Care brands. The closest is The Man Company, then Man For Himself, mankind.co.uk, Beardo, Truefitt & Hill India, nykaa.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Man Companythemancompany.com | |||||||
| Man For Himselfmanforhimself.com | |||||||
| mankind.co.ukmankind.co.uk | |||||||
| Beardobeardo.in | |||||||
| Truefitt & Hill Indiatruefittandhill.in | |||||||
| nykaa.comnykaa.com |
07 · Company
Who is behind NykaaMan?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NykaaMan is an e-commerce brand, on a domain registered in April 2018.
- Domain registered
- 19 Apr 2018
- Own store
- nykaaman.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NykaaMan
What people ask Google about NykaaMan.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NykaaMan legit?
According to Gravity by Benchr, NykaaMan is a brand: its website has existed since April 2018, it has 422,462 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
NykaaMan reviews
Customers rate NykaaMan 1.6 out of 5 on Trustpilot over 20 reviews, 15 of them in the last twelve months: 0% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does NykaaMan sell?
NykaaMan is an online destination for men's lifestyle products, offering grooming, hair care, skin care, wellness, fashion, and fragrances. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does NykaaMan have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NykaaMan advertises on Facebook and Instagram and on Google, where its offers often run. Check nykaaman.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind NykaaMan?
Gravity by Benchr records a company, whose domain was registered in 2018. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is NykaaMan growing?
Yes. Gravity by Benchr estimates about 4,765,900 visits to nykaaman.com in September 2026, up 9% in a month and up 31% over three months. NykaaMan ranks #5 of 2,859 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is NykaaMan's ad budget?
Gravity by Benchr does not publish a spend figure for NykaaMan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, NykaaMan ranks #5 of 2,859 by estimated traffic. Its closest competitors on the same market are The Man Company, Man For Himself, mankind.co.uk, Beardo and Truefitt & Hill India. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NykaaMan.