Brand page · United States
Oakley: 6.5M visits a month, 161 active Meta ads.
Oakley — Oakley is a brand that sells advanced eyewear and influences athletes, pushing the boundaries of sport performance. In September 2026 oakley.com drew an estimated 6.5M visits, down 11% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Oakley is a brand that sells advanced eyewear and influences athletes, pushing the boundaries of sport performance.
01 · Traffic
How much traffic Oakley gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Oakley drew an estimated 6.5M visits in September 2026, down 11% on the month before and down 9% over three months.
- Worldwide#2,833of 4.5M sites · Top 1%
- In United States#994of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
6.5M
estimated visits in September
1 mo ▼ −10.9%4 mo ▼ −9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Oakley.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Oakley holds 3.5 out of 5 on Trustpilot over 5,782 reviews, 969 of them in the last twelve months: 59% of customers give five stars and 29% one star. That volume places Oakley in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Oakley scores 4.6.
Sunglasses Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Oakley sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Oakley's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Oakley in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Oakley is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Oakley runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
OakleyOakley12 Oct 2026image
OakleyOakley12 Oct 2026video
OakleyOakley12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Oakley.
The creators who tag @oakley on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oakley on Instagram, led by BePerry (57K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBePerry@beinspired.bechallenged · 🇬🇧 GB | Fitness sport bodybuilding Creator | 57K | 0.0% | 16 | Tagged @oakley |
06 · Competitors according to Gravity
Who Oakley competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Oakley. The closest is Smith Optics, then bolle.com, SPY, julbo.com, POC, sweetprotection.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Smith Opticssmithoptics.com | |||||||
| bolle.combolle.com | |||||||
| SPYspyoptic.com | |||||||
| julbo.comjulbo.com | |||||||
| POCpoc.com | |||||||
| sweetprotection.comsweetprotection.com |
07 · Company
The company behind Oakley.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Oakley is a company based in United States, on a domain registered in January 1995. It employs about 4,264 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 18 Jan 1995
- Share capital
- Data not available
- Status
- closed
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,264 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oakley.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Oakley
What people ask Google about Oakley.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Oakley legit or a scam?
According to Gravity by Benchr, Oakley is a brand based in United States: its website has existed since January 1995, its Trustpilot profile is claimed by the brand, it employs 4,264 people on LinkedIn, it has 3,307,189 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Oakley reviews
Customers rate Oakley 3.5 out of 5 on Trustpilot over 5,782 reviews, 969 of them in the last twelve months: 59% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Oakley scores 4.6. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Oakley sell?
Oakley is a brand that sells advanced eyewear and influences athletes, pushing the boundaries of sport performance. Source: Gravity by Benchr product classification.
Oakley promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Oakley advertises on Facebook and Instagram, where its offers often run. Check oakley.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Oakley?
Gravity by Benchr records a company based in United States, whose domain was registered in 1995, with 4,264 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Oakley growing?
Not at the moment. Gravity by Benchr estimates about 6,520,100 visits to oakley.com in September 2026, down 11% in a month and down 9% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Oakley spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Oakley on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Oakley.