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- oboticario.pt
Brand page · Personal Care
oboticario.pt traffic, ads & competitors 131k visits a month, 122 active Meta ads.
oboticario.pt — O Boticário is a beauty brand that sells perfumes, makeup, cosmetics, and gifts. The company has been operating since 1977 and offers products through physical stores, catalog sales, and online platforms. In September 2026 oboticario.pt drew an estimated 131k visits, up 28% on the month before. It ranks #7 of 408 Personal Care brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
O Boticário is a beauty brand that sells perfumes, makeup, cosmetics, and gifts. The company has been operating since 1977 and offers products through physical stores, catalog sales, and online platforms.
01 · Traffic
oboticario.pt website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
oboticario.pt drew an estimated 131k visits in September 2026, up 28% on the month before and up 29% over three months.
- Worldwide#74,752of 4.5m sites · Top 5%
- In Portugal#322of 21.8k sites · Top 5%
- Personal Care, worldwide#3,582of 215,119 brands · Top 5%
- Personal Care, Portugal#7of 408 brands · Top 5%
131k
estimated visits in September
1 mo ▲ +28.1%4 mo ▲ +28.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
oboticario.pt reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
oboticario.pt holds 2.6 out of 5 on Trustpilot over 7 reviews, 2 of them in the last twelve months: 29% of customers give five stars and 71% one star.
Perfume Store Cosmetics and Perfumes Supplier Cosmetics Store Beauty Product Supplier Cosmetics Industry Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
oboticario.pt best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
oboticario.pt sells on Shopify, 77% of its catalogue in stock. The best seller is Lily Satin Moisturizing Cream, 250g, at €23.99, followed by Nativa Spa Black Plum Moisturizing Lotion, 400ml and Nativa Spa Black Plum Moisturizing Oil, 200ml.
#1Lily Satin Moisturizing Cream, 250goboticario.pt€23.99In stock
#2Nativa Spa Black Plum Moisturizing Lotion, 400mloboticario.pt€18.99In stock
#3Nativa Spa Black Plum Moisturizing Oil, 200mloboticario.pt€18.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places oboticario.pt in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$34.71
- Currency
- EUR
04 · Ads
oboticario.pt ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
oboticario.pt runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
O teu aroma favorito com descontoO Boticário6 Oct 2026video
Exclusivo Online: seleção com 25% OFF! 🔥O Boticário6 Oct 2026video
Lucra até 40% com a Revenda O BoticárioO Boticário6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026TUDO AZUL COMERCIO DE PRODUTOS NATURAIS S Averified
Text ad21 Oct 2026TUDO AZUL COMERCIO DE PRODUTOS NATURAIS S Averified
Text ad21 Oct 2026TUDO AZUL COMERCIO DE PRODUTOS NATURAIS S Averified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
oboticario.pt influencers
The creators who tag @oboticariopt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oboticariopt on Instagram, led by Sara Matos (1m followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSara Matos@saramatosofficial · 🇵🇹 PT | Cinema series pop culture Creator | 1m | 0.3% | 3 | Tagged @oboticariopt |
06 · Competitors according to Gravity
oboticario.pt competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for oboticario.pt among Personal Care brands. The closest is O Boticário Colombia, then boticario.com.br, Natura, bottegaverde.com, The Body Shop, L'Occitane en Provence.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| O Boticário Colombiaoboticario.com.co | |||||||
| boticario.com.brboticario.com.br | |||||||
| Naturanatura.com.br | |||||||
| bottegaverde.combottegaverde.com | |||||||
| The Body Shopthebodyshop.com | |||||||
| L'Occitane en Provencefr.loccitane.com |
07 · Company
Who is behind oboticario.pt?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
oboticario.pt is an e-commerce brand. It employs about 21,766 people.
- Employees
- 21,766 on LinkedIn
- Own store
- oboticario.pt · Shopify · EUR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about oboticario.pt
What people ask Google about oboticario.pt.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is oboticario.pt legit or a scam?
According to Gravity by Benchr, oboticario.pt is a brand: it sells on a Shopify store, it employs 21,766 people on LinkedIn, it has 247,637 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does oboticario.pt sell?
O Boticário is a beauty brand that sells perfumes, makeup, cosmetics, and gifts. The company has been operating since 1977 and offers products through physical stores, catalog sales, and online platforms. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is oboticario.pt expensive?
oboticario.pt's best seller, Lily Satin Moisturizing Cream, 250g, sells €23.99 on oboticario.pt. 77% of the catalogue is in stock. Gravity does not track prices daily: check oboticario.pt before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does oboticario.pt have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: oboticario.pt advertises on Facebook and Instagram and on Google, where its offers often run. Check oboticario.pt for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy oboticario.pt?
oboticario.pt sells on its own website, oboticario.pt, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns oboticario.pt?
Gravity by Benchr records a company, with 21,766 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is oboticario.pt growing?
Yes. Gravity by Benchr estimates about 130,800 visits to oboticario.pt in September 2026, up 28% in a month and up 29% over three months. oboticario.pt ranks #7 of 408 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does oboticario.pt use?
Gravity by Benchr identifies oboticario.pt as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records.
What is oboticario.pt's ad budget?
Gravity by Benchr does not publish a spend figure for oboticario.pt on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, oboticario.pt ranks #7 of 408 by estimated traffic. Its closest competitors on the same market are O Boticário Colombia, boticario.com.br, Natura, bottegaverde.com and The Body Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with oboticario.pt.