Brand page · Clothing · Canada
October's Very Own: 577k visits a month, 67 active Meta ads, Gravity score 633.
October's Very Own — October's Very Own (OVO) is a lifestyle brand founded by Aubrey 'Drake' Graham, Oliver El-Khatib and Noah '40' Shebib in 2008, based in Toronto, Canada. In September 2026 octobersveryown.com drew an estimated 577k visits, up 12% on the month before. It ranks #253 of 97,158 Clothing brands in Canada and holds a 2.3 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 141 peers: Clothing brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
October's Very Own (OVO) is a lifestyle brand founded by Aubrey 'Drake' Graham, Oliver El-Khatib and Noah '40' Shebib in 2008, based in Toronto, Canada.
01 · Traffic
How much traffic October's Very Own gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
October's Very Own drew an estimated 577k visits in September 2026, up 12% on the month before and up 10% over three months.
- Worldwide#22,174of 4.5m sites · Top 1%
- In United States#7,285of 1.2m sites · Top 1%
- Clothing, worldwide#1,815of 459,295 brands · Top 1%
- Clothing, United States#253of 97,158 brands · Top 1%
577k
estimated visits in September
1 mo ▲ +11.6%4 mo ▲ +10.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about October's Very Own.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
October's Very Own holds 2.3 out of 5 on Trustpilot over 44 reviews, 5 of them in the last twelve months: 18% of customers give five stars and 75% one star. That volume places October's Very Own in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Clothing Store Shoe Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What October's Very Own sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
October's Very Own sells on Shopify, 72% of its catalogue in stock. The best seller is Classic T-Shirt, at CA$43.00–CA$62.00, followed by Classic Tee - Black and Muskoka Tee.
#1Classic T-ShirtOctober's Very OwnCA$43.00–CA$62.00In stock
#2Classic Tee - BlackOctober's Very OwnCA$62.00In stock
#3Muskoka TeeOctober's Very OwnCA$62.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places October's Very Own in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 53% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$124.81
- Currency
- CAD
04 · Ads
What October's Very Own is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
October's Very Own runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2025 (image, text).
Where ease meets northern soul.October's Very Own6 Oct 2026image
Where ease meets northern soul.October's Very Own3 Oct 2026image
Classic Tee - BlackOctober's Very Own1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026October's Very Own Merchandisingverified
Text ad21 Oct 2026October's Very Own Merchandisingverified
Text ad21 Oct 2026October's Very Own Merchandisingverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about October's Very Own.
The creators who tag @octobersveryown on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @octobersveryown on Instagram, led by Gretzky Hockey School (20.3k followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGretzky Hockey School@gretzkyhockeyschool · 🇨🇦 CA | Fitness sport bodybuilding Creator | 20.3k | 3.5% | 13 | Tagged @octobersveryown |
06 · Competitors according to Gravity
Who October's Very Own competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for October's Very Own among Clothing brands in Canada. The closest is REPRESENT, then Stussy, Space Available, Hours, Comp Supply, Weekend Offender.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| REPRESENTrepresentclo.com | |||||||
| Stussyca.stussy.com | |||||||
| Space Availablespaceavailable.tv | |||||||
| Hourshourscollection.com | |||||||
| Comp Supplycompsupply.com.br | |||||||
| Weekend Offenderweekendoffender.com |
07 · Company
The company behind October's Very Own.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
October's Very Own is a company based in Toronto, Canada, on a domain registered in September 2008. It employs about 209 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Toronto
- Founded
- Data not available
- Domain registered
- 30 Sept 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 209 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- octobersveryown.com · Shopify · CAD
- Catalogue
- 83 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about October's Very Own
What people ask Google about October's Very Own.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is October's Very Own legit or a scam?
According to Gravity by Benchr, October's Very Own is a brand based in Toronto, Canada: its website has existed since September 2008, it sells on a Shopify store, it employs 209 people on LinkedIn, it has 1,701,862 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about October's Very Own?
Customers rate October's Very Own 2.3 out of 5 on Trustpilot over 44 reviews, 5 of them in the last twelve months: 18% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is October's Very Own known for?
October's Very Own (OVO) is a lifestyle brand founded by Aubrey 'Drake' Graham, Oliver El-Khatib and Noah '40' Shebib in 2008, based in Toronto, Canada. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does October's Very Own cost?
October's Very Own's best seller, Classic T-Shirt, sells from CA$43.00 to CA$62.00 on octobersveryown.com. 72% of the catalogue is in stock. Gravity does not track prices daily: check octobersveryown.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does October's Very Own have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: October's Very Own advertises on Facebook and Instagram and on Google, where its offers often run. Check octobersveryown.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy October's Very Own?
October's Very Own sells on its own website, octobersveryown.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns October's Very Own?
Gravity by Benchr records a company based in Toronto, Canada, whose domain was registered in 2008, with 209 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is October's Very Own doing well?
Yes. Gravity by Benchr estimates about 576,700 visits to octobersveryown.com in September 2026, up 12% in a month and up 10% over three months. October's Very Own ranks #253 of 97,158 Clothing brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does October's Very Own use?
Gravity by Benchr identifies octobersveryown.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does October's Very Own spend on Meta ads?
Gravity by Benchr does not publish a spend figure for October's Very Own on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Canada?
Among Clothing brands in Canada in the Gravity by Benchr index, October's Very Own ranks #253 of 97,158 by estimated traffic. Its closest competitors on the same market are REPRESENT, Stussy, Space Available, Hours and Comp Supply. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with October's Very Own.