Brand page · Personal Care · United States
Odele: 51.3k visits a month, 11 active Meta ads, Gravity score 673.
Odele — Odele Beauty is a clean beauty brand creating salon-grade, cruelty-free hair care and body products that are safe and designed to share with anyone who shares your shower. In September 2026 odelebeauty.com drew an estimated 51.3k visits, down 33% on the month before. It ranks #1,365 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Odele Beauty is a clean beauty brand creating salon-grade, cruelty-free hair care and body products that are safe and designed to share with anyone who shares your shower.
01 · Traffic
How much traffic Odele gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Odele drew an estimated 51.3k visits in September 2026, down 33% on the month before and down 21% over three months.
- Worldwide#166,404of 4.5m sites · Top 5%
- In United States#53,376of 1.2m sites · Top 5%
- Personal Care, worldwide#8,437of 215,119 brands · Top 5%
- Personal Care, United States#1,365of 33,626 brands · Top 5%
51.3k
estimated visits in September
1 mo ▼ −33.0%4 mo ▼ −21.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Odele.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Odele holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Hair Product Store Beauty Product Supplier Health and Beauty Shop Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Odele sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Odele sells on Shopify, 100% of its catalogue in stock. The best seller is Air Dry Styler, at US$11.99, followed by Leave-in Conditioner and Volumizing Shampoo.
#1Air Dry StylerOdeleUS$11.99In stock
#2Leave-in ConditionerOdeleUS$11.99In stock
#3Volumizing ShampooOdeleUS$11.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Odele in its comparison group.
- Average rating
- 4.48 / 5
- Rated products
- 96% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$16.99
- Currency
- USD
04 · Ads
What Odele is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Odele runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2025 (image, text, video).
a dream partnership, come to life with @odelebeauty #odelebeauty #haircare #slickback #fyp #exploreOdele Beauty2 Oct 2026video
a dream partnership, come to life with @odelebeauty #odelebeauty #haircare #slickback #fyp #exploreOdele Beauty1 Oct 2026video
Consider this my hairstyle audition for @curlyconla 😅🎾✨ I recreated this ’90s-inspired mini Bantu-knot look using @odelebeauty ‘s Curl DefinOdele Beauty1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad28 Jul 2026长沙市天心区哇有岁百货店verified
Text ad13 Jul 2026深圳万介方合空间设计有限公司verified
Text ad10 Jul 2026长沙双瑜未来信息技术有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Odele.
The creators who tag @odelebeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @odelebeauty on Instagram, led by HIRA⚡️ (13.6k followers, 6.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHIRA⚡️@ansari_hira · 🇵🇰 PK | Travel tourism exploration Creator | 13.6k | 6.5% | 3 | Tagged @odelebeauty |
06 · Competitors according to Gravity
Who Odele competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Odele among Personal Care brands in United States. The closest is Kristin Ess Hair, then Malibu C, Splat Hair Color, Design Essentials, iroirocolors.com, Carol's Daughter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kristin Ess Hairkristinesshair.com | |||||||
| Malibu Cmalibuc.com | |||||||
| Splat Hair Colorsplathaircolor.com | |||||||
| Design Essentialsdesignessentials.com | |||||||
| iroirocolors.comiroirocolors.com | |||||||
| Carol's Daughtercarolsdaughter.com |
07 · Company
The company behind Odele.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Odele is a company based in Mound, United States, founded in 2019 according to LinkedIn, on a domain registered in March 2019. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Mound
- Founded
- 2019, per LinkedIn
- Domain registered
- 23 Mar 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- odelebeauty.com · Shopify · USD
- Catalogue
- 48 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Odele
What people ask Google about Odele.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Odele a legit company?
According to Gravity by Benchr, Odele is a brand based in Mound, United States: its website has existed since March 2019, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 50,588 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Odele sell?
Odele Beauty is a clean beauty brand creating salon-grade, cruelty-free hair care and body products that are safe and designed to share with anyone who shares your shower. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Odele cost?
Odele's best seller, Air Dry Styler, sells US$11.99 on odelebeauty.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check odelebeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Odele discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Odele advertises on Facebook and Instagram and on Google, where its offers often run. Check odelebeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Odele?
Odele sells on its own website, odelebeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Odele?
Gravity by Benchr records a company based in Mound, United States, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Odele doing well?
Not at the moment. Gravity by Benchr estimates about 51,300 visits to odelebeauty.com in September 2026, down 33% in a month and down 21% over three months. Odele ranks #1,365 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Odele use?
Gravity by Benchr identifies odelebeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Odele spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Odele on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Odele ranks #1,365 of 33,626 by estimated traffic. Its closest competitors on the same market are Kristin Ess Hair, Malibu C, Splat Hair Color, Design Essentials and iroirocolors.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Odele.