Brand page · Personal Care · France
ODEN: 35.6k visits a month, 51 active Meta ads, Gravity score 636.
ODEN — ODEN is a French brand that designs natural vegetable oils for the face and body in partnership with French farmers. In September 2026 oden.fr drew an estimated 35.6k visits, down 15% on the month before. It ranks #187 of 3,383 Personal Care brands in France and holds a 4.9 Trustpilot rating over 252 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 166 peers: Personal Care brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ODEN is a French brand that designs natural vegetable oils for the face and body in partnership with French farmers.
01 · Traffic
How much traffic ODEN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ODEN drew an estimated 35.6k visits in September 2026, down 15% on the month before and up 35% over three months.
- Worldwide#227,444of 4.5m sites · Top 10%
- In France#7,831of 166k sites · Top 5%
- Personal Care, worldwide#11,580of 215,119 brands · Top 10%
- Personal Care, France#187of 3,383 brands · Top 10%
35.6k
estimated visits in September
1 mo ▼ −15.5%4 mo ▲ +34.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ODEN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ODEN holds 4.9 out of 5 on Trustpilot over 252 reviews, 245 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places ODEN in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Cosmetics Store Beauty Products Vending Machine Beauty Supply Store Cosmetics Industry Cosmetic Products Manufacturer Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ODEN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ODEN sells on Shopify, 84% of its catalogue in stock. The best seller is HUILE DÉMAQUILLANTE, at €36.00, followed by HUILE DE NOISETTE FRANÇAISE and CONCENTRÉ D'ÉGLANTIER.
#1HUILE DÉMAQUILLANTEODEN€36.00In stock
#2HUILE DE NOISETTE FRANÇAISEODEN€29.00In stock
#3CONCENTRÉ D'ÉGLANTIERODEN€38.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ODEN in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 74% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$85.68
- Currency
- EUR
04 · Ads
What ODEN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ODEN runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
ODEN - Cosmétique françaiseODEN7 Oct 2026image
Dans quelle tranche d’âge êtes-vous ? 🌿 Je ne vais pas vous faire l’affront de vous demander votre âge exact ! Moi, je vais sur mes 48 ans eODEN7 Oct 2026video
Réalisez votre diagnostic de peau 🤍ODEN5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ODENverified
Text ad21 Oct 2026ODENverified
Text ad21 Oct 2026ODENverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ODEN.
The creators who tag @oden_fr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oden_fr on Instagram, led by Carole (84k followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarole@greenpatchouly · 🇫🇷 FR | Fashion style luxury Creator | 84k | 2.9% | 4 | Tagged @oden_fr |
06 · Competitors according to Gravity
Who ODEN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ODEN among Personal Care brands in France. The closest is Laboratoire Garancia, then FIRN, CODAGE Paris, marocMaroc, ATELIER MATERI, Magnifaïk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Laboratoire Garanciagarancia-beauty.com | |||||||
| FIRNfirn.com | |||||||
| CODAGE Pariscodageparis.com | |||||||
| marocMarocmarocmaroc.com | |||||||
| ATELIER MATERIatelier-materi.com | |||||||
| Magnifaïkmagnifaik.com |
07 · Company
The company behind ODEN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ODEN is a company based in Paris, France, founded in 2017 according to LinkedIn, on a domain registered in June 2011. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2017, per LinkedIn
- Domain registered
- 27 Jun 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oden.fr · Shopify · EUR
- Catalogue
- 44 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ODEN
What people ask Google about ODEN.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ODEN a legit company?
According to Gravity by Benchr, ODEN is a brand based in Paris, France: its website has existed since June 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 143,174 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about ODEN?
Customers rate ODEN 4.9 out of 5 on Trustpilot over 252 reviews, 245 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ODEN?
ODEN is a French brand that designs natural vegetable oils for the face and body in partnership with French farmers. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does ODEN cost?
ODEN's best seller, HUILE DÉMAQUILLANTE, sells €36.00 on oden.fr. 84% of the catalogue is in stock. Gravity does not track prices daily: check oden.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ODEN promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ODEN advertises on Facebook and Instagram and on Google, where its offers often run. Check oden.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ODEN?
ODEN sells on its own website, oden.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ODEN?
Gravity by Benchr records a company based in Paris, France, founded in 2017 according to LinkedIn, on a domain registered in 2011, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ODEN doing well?
Yes. Gravity by Benchr estimates about 35,600 visits to oden.fr in September 2026, down 15% in a month and up 35% over three months. ODEN ranks #187 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ODEN use?
Gravity by Benchr identifies oden.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ODEN spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ODEN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, ODEN ranks #187 of 3,383 by estimated traffic. Its closest competitors on the same market are Laboratoire Garancia, FIRN, CODAGE Paris, marocMaroc and ATELIER MATERI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ODEN.