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- OK! Beauty Box
Brand page · Personal Care · United Kingdom
OK! Beauty Box traffic, ads & competitors 307k visits a month, 822 active Meta ads, Gravity score 652.
OK! Beauty Box — OK! Beauty Box is a UK-based monthly beauty subscription service that delivers five new beauty products each month. In September 2026 okbeautybox.co.uk drew an estimated 307k visits, down 24% on the month before. It ranks #51 of 8,226 Personal Care brands in the United Kingdom and holds a 4.2 Trustpilot rating over 11,076 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OK! Beauty Box is a UK-based monthly beauty subscription service that delivers five new beauty products each month.
01 · Traffic
OK! Beauty Box website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OK! Beauty Box drew an estimated 307k visits in September 2026, down 24% on the month before and up 49% over three months.
- Worldwide#36,823of 4.5m sites · Top 1%
- In United Kingdom#1,850of 192k sites · Top 1%
- Personal Care, worldwide#1,549of 215,119 brands · Top 1%
- Personal Care, United Kingdom#51of 8,226 brands · Top 1%
307k
estimated visits in September
1 mo ▼ −23.7%4 mo ▲ +49.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
OK! Beauty Box reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OK! Beauty Box holds 4.2 out of 5 on Trustpilot over 11,076 reviews, 1,887 of them in the last twelve months: 75% of customers give five stars and 8% one star. That volume places OK! Beauty Box in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Beauty Supply Store Wellness Center Health and Beauty Shop Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
OK! Beauty Box best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OK! Beauty Box sells on Shopify, 31% of its catalogue in stock. The best seller is Monthly Members’ Box, at £15.00, followed by Monthly Beauty Box Subscription and Monthly Beauty Box Subscription.
#1Monthly Members’ BoxOK! Beauty Box£15.00In stock
#2Monthly Beauty Box SubscriptionOK! Beauty Box£15.00In stock- #3Monthly Beauty Box SubscriptionOK! Beauty Box£15.00In stock
- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OK! Beauty Box in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 82% of the catalogue
- In stock
- 31%
- Upper price quartile
- US$66.17
- Currency
- GBP
04 · Ads
OK! Beauty Box ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OK! Beauty Box runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since December 2022 (image, text, video).
Ad SPOILER ALERT-SWIPE ON PAST IF YOU DONT WANT TO SEE THE CONTENTS OF MY BEAUTY ADVENT CALENDAR It’s a busy old time at the North Pole geOK Beauty Box6 Oct 2026video
Our Fastest Selling Beauty Advent Calendar YetOK Beauty Box6 Oct 2026video
Our Fastest Selling Beauty Advent Calendar YetOK Beauty Box6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Local World Limitedverified
Text ad20 Oct 2026Local World Limitedverified
Text ad20 Oct 2026Local World Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
OK! Beauty Box influencers
The creators who tag @ok_beautybox on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ok_beautybox on Instagram, led by CHLOE KEMPSON (18.1k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCHLOE KEMPSON@chloe_tk · 🇬🇧 GB | Photography visual arts Creator | 18.1k | 0.4% | 3 | Tagged @ok_beautybox |
06 · Competitors according to Gravity
OK! Beauty Box competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OK! Beauty Box among Personal Care brands in the United Kingdom. The closest is Glossybox, then glowria.com, prescriptionlab.com, Hi Beauty, biotyfullbox.fr, blissim.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Glossyboxglossybox.co.uk | |||||||
| glowria.comglowria.com | |||||||
| prescriptionlab.comprescriptionlab.com | |||||||
| Hi Beautyhibeauty.com.co | |||||||
| biotyfullbox.frbiotyfullbox.fr | |||||||
| blissim.frblissim.fr |
07 · Company
Who is behind OK! Beauty Box?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OK! Beauty Box is a company based in London, United Kingdom, on a domain registered in March 2021.
- Entity country
- 🇬🇧 United Kingdom · London
- Domain registered
- 1 Mar 2021
- Own store
- okbeautybox.co.uk · Shopify · GBP
- Catalogue
- 53 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OK! Beauty Box
What people ask Google about OK! Beauty Box.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OK! Beauty Box legit or a scam?
According to Gravity by Benchr, OK! Beauty Box is a brand based in London, United Kingdom: its website has existed since March 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 18,311 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about OK! Beauty Box?
Customers rate OK! Beauty Box 4.2 out of 5 on Trustpilot over 11,076 reviews, 1,887 of them in the last twelve months: 75% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OK! Beauty Box known for?
OK! Beauty Box is a UK-based monthly beauty subscription service that delivers five new beauty products each month. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is OK! Beauty Box expensive?
OK! Beauty Box's best seller, Monthly Members’ Box, sells £15.00 on okbeautybox.co.uk. 31% of the catalogue is in stock. Gravity does not track prices daily: check okbeautybox.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
OK! Beauty Box promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: OK! Beauty Box advertises on Facebook and Instagram and on Google, where its offers often run. Check okbeautybox.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OK! Beauty Box?
OK! Beauty Box sells on its own website, okbeautybox.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OK! Beauty Box?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OK! Beauty Box doing well?
Yes. Gravity by Benchr estimates about 307,200 visits to okbeautybox.co.uk in September 2026, down 24% in a month and up 49% over three months. OK! Beauty Box ranks #51 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OK! Beauty Box use?
Gravity by Benchr identifies okbeautybox.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OK! Beauty Box's ad budget?
Gravity by Benchr does not publish a spend figure for OK! Beauty Box on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, OK! Beauty Box ranks #51 of 8,226 by estimated traffic. Its closest competitors on the same market are Glossybox, glowria.com, prescriptionlab.com, Hi Beauty and biotyfullbox.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OK! Beauty Box.