Brand page · Clothing · Netherlands
Daily Paper: 192K visits a month, 82 active Meta ads, Gravity score 573.
Daily Paper — Daily Paper is an Amsterdam-based fashion brand established in 2012 that offers menswear and womenswear collections inspired by African heritage and contemporary fashion. In September 2026 dailypaperclothing.com drew an estimated 192K visits, down 6% on the month before. It ranks #53 of 4,523 Clothing brands in Netherlands and holds a 2.3 Trustpilot rating over 253 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 126 peers: Clothing brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Daily Paper is an Amsterdam-based fashion brand established in 2012 that offers menswear and womenswear collections inspired by African heritage and contemporary fashion.
01 · Traffic
How much traffic Daily Paper gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Daily Paper drew an estimated 192K visits in September 2026, down 6% on the month before and up 7% over three months.
- Worldwide#54,232of 4.5M sites · Top 5%
- In Netherlands#717of 78.6K sites · Top 1%
- Clothing, worldwide#4,979of 459,295 brands · Top 5%
- Clothing, Netherlands#53of 4,523 brands · Top 5%
192K
estimated visits in September
1 mo ▼ −6.3%4 mo ▲ +6.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Daily Paper.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Daily Paper holds 2.3 out of 5 on Trustpilot over 253 reviews, 10 of them in the last twelve months: 19% of customers give five stars and 62% one star. That volume places Daily Paper in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Daily Paper sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Daily Paper sells on Shopify, 94% of its catalogue in stock. The best seller is Black Meru Monogram Bag, at €119.95, followed by Black Epuff Cropped Jacket and Black Monogram Short Puffer Jacket.
#1Black Meru Monogram BagDaily Paper€119.95In stock
#2Black Epuff Cropped JacketDaily Paper€239.95In stock
#3Black Monogram Short Puffer JacketDaily Paper€279.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Daily Paper in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 37% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$145.55
- Currency
- EUR
04 · Ads
What Daily Paper is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Daily Paper runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2025 (image, text, video).
FW26 CollectionDaily Paper7 Oct 2026image
Daily PaperDaily Paper7 Oct 2026image
FW26 CollectionDaily Paper7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Daily Paper Retail B.V.verified
Text ad19 Oct 2026Daily Paper Retail B.V.verified
Text ad19 Oct 2026Daily Paper Retail B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Daily Paper.
The creators who tag @dailypaper on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dailypaper on Instagram, led by Hussein Suleiman | Daily Paper (52K followers, 16.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHussein Suleiman | Daily Paper@huzane · 🇳🇬 NG | Career productivity office life Creator | 52K | 16.8% | 4 | Tagged @dailypaper |
06 · Competitors according to Gravity
Who Daily Paper competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Daily Paper among Clothing brands in Netherlands. The closest is Folk, then universalstore.com, Shaping New Tomorrow, DSTREET, lumberjack.com.tr, The Normal Brand.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Folkfolkclothing.com | |||||||
| universalstore.comuniversalstore.com | |||||||
| Shaping New Tomorrowshapingnewtomorrow.dk | |||||||
| DSTREETdstreet.pl | |||||||
| lumberjack.com.trlumberjack.com.tr | |||||||
| The Normal Brandthenormalbrand.com |
07 · Company
The company behind Daily Paper.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Daily Paper is a company based in Amsterdam, Netherlands, founded in 2012 according to LinkedIn, on a domain registered in March 2012. It employs about 69 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Amsterdam
- Founded
- 2012, per LinkedIn
- Domain registered
- 20 Mar 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 69 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dailypaperclothing.com · Shopify · EUR
- Catalogue
- 106 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Daily Paper
What people ask Google about Daily Paper.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Daily Paper legit or a scam?
According to Gravity by Benchr, Daily Paper is a brand based in Amsterdam, Netherlands: its website has existed since March 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 69 people on LinkedIn, it has 507,687 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Daily Paper reviews
Customers rate Daily Paper 2.3 out of 5 on Trustpilot over 253 reviews, 10 of them in the last twelve months: 19% give five stars, 62% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Daily Paper sell?
Daily Paper is an Amsterdam-based fashion brand established in 2012 that offers menswear and womenswear collections inspired by African heritage and contemporary fashion. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Daily Paper expensive?
Daily Paper's best seller, Black Meru Monogram Bag, sells €119.95 on dailypaperclothing.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check dailypaperclothing.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Daily Paper promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Daily Paper advertises on Facebook and Instagram and on Google, where its offers often run. Check dailypaperclothing.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Daily Paper?
Daily Paper sells on its own website, dailypaperclothing.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Daily Paper?
Gravity by Benchr records a company based in Amsterdam, Netherlands, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 69 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Daily Paper growing?
Yes. Gravity by Benchr estimates about 192,100 visits to dailypaperclothing.com in September 2026, down 6% in a month and up 7% over three months. Daily Paper ranks #53 of 4,523 Clothing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Daily Paper use?
Gravity by Benchr identifies dailypaperclothing.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Daily Paper spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Daily Paper on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Netherlands?
Among Clothing brands in Netherlands in the Gravity by Benchr index, Daily Paper ranks #53 of 4,523 by estimated traffic. Its closest competitors on the same market are Folk, universalstore.com, Shaping New Tomorrow, DSTREET, lumberjack.com.tr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Daily Paper.