Brand page · Personal Care · Australia
Oz Hair & Beauty: 925K visits a month, 321 active Meta ads.
Oz Hair & Beauty — Oz Hair & Beauty is an Australian family-owned hair and beauty retailer that sells premium hair and beauty products online and operates salons. The company offers a wide range of globally recognized haircare and beauty brands. In September 2026 ozhairandbeauty.com drew an estimated 925K visits, down 4% on the month before. It ranks #6 of 6,103 Personal Care brands in Australia and holds a 4.2 Trustpilot rating over 297 reviews.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Oz Hair & Beauty is an Australian family-owned hair and beauty retailer that sells premium hair and beauty products online and operates salons. The company offers a wide range of globally recognized haircare and beauty brands.
01 · Traffic
How much traffic Oz Hair & Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Oz Hair & Beauty drew an estimated 925K visits in September 2026, down 4% on the month before and up 24% over three months.
- Worldwide#15,388of 4.5M sites · Top 1%
- In Australia#276of 105K sites · Top 1%
- Personal Care, worldwide#531of 215,119 brands · Top 1%
- Personal Care, Australia#6of 6,103 brands · Top 1%
925K
estimated visits in September
1 mo ▼ −4.2%4 mo ▲ +24.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Oz Hair & Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Oz Hair & Beauty holds 4.2 out of 5 on Trustpilot over 297 reviews, 254 of them in the last twelve months: 75% of customers give five stars and 16% one star. That volume places Oz Hair & Beauty in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Oz Hair & Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Oz Hair & Beauty sells on Shopify, 77% of its catalogue in stock. The best seller is Parcel Insurance, at A$1.95, followed by Olaplex Hair Perfector No.3 100ml and Olaplex Bond Maintenance No.4 Shampoo and No.5 Conditioner 250ml Bundle.
#2Parcel InsuranceOz Hair & BeautyA$1.95In stock
#3Olaplex Hair Perfector No.3 100mlOz Hair & BeautyA$60.00In stock
Olaplex Bond Maintenance No.4 Shampoo and No.5 Conditioner 250ml BundleOz Hair & BeautyA$92.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Oz Hair & Beauty in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 37% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$45.33
- Currency
- AUD
04 · Ads
What Oz Hair & Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Oz Hair & Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
59% OFF Our Advent Calendar 🎁✨Oz Hair and Beauty16 Oct 2026video
Meet Your New Haircare Favourites ✨Oz Hair and Beauty15 Oct 2026image
Meet Your New Haircare Favourites ✨Oz Hair and Beauty15 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OZ HAIR & BEAUTY PTY LTDverified
Text ad20 Oct 2026OZ HAIR & BEAUTY PTY LTDverified
Text ad20 Oct 2026OZ HAIR & BEAUTY PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Oz Hair & Beauty.
The creators who tag @ozhairandbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ozhairandbeauty on Instagram, led by Lucy (45.8K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLucy@lucyisdewy · 🇰🇷 KR | Beauty cosmetics skincare Creator | 45.8K | 2.5% | 2 | Tagged @ozhairandbeauty |
06 · Competitors according to Gravity
Who Oz Hair & Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Oz Hair & Beauty among Personal Care brands in Australia. The closest is SalonCentric, then OLAPLEX, Paul Mitchell, Oribe, Kérastase, Beauty Garage.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SalonCentricsaloncentric.com | |||||||
| OLAPLEXolaplex.com | |||||||
| Paul Mitchellpaulmitchell.com | |||||||
| Oribeoribe.com | |||||||
| Kérastasekerastase.fr | |||||||
| Beauty Garagebeautygarage.com |
07 · Company
The company behind Oz Hair & Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Oz Hair & Beauty is a company based in Australia, founded in 2012 according to LinkedIn, on a domain registered in July 2009. It employs about 108 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2012, per LinkedIn
- Domain registered
- 9 Jul 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 108 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ozhairandbeauty.com · Shopify · AUD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Oz Hair & Beauty
What people ask Google about Oz Hair & Beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Oz Hair & Beauty a legit company?
According to Gravity by Benchr, Oz Hair & Beauty is a brand based in Australia: its website has existed since July 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 108 people on LinkedIn, it has 107,296 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Oz Hair & Beauty?
Customers rate Oz Hair & Beauty 4.2 out of 5 on Trustpilot over 297 reviews, 254 of them in the last twelve months: 75% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Oz Hair & Beauty?
Oz Hair & Beauty is an Australian family-owned hair and beauty retailer that sells premium hair and beauty products online and operates salons. The company offers a wide range of globally recognized haircare and beauty brands. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Oz Hair & Beauty cost?
Oz Hair & Beauty's best seller, Parcel Insurance, sells A$1.95 on ozhairandbeauty.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check ozhairandbeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Oz Hair & Beauty have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Oz Hair & Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check ozhairandbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Oz Hair & Beauty?
Oz Hair & Beauty sells on its own website, ozhairandbeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Oz Hair & Beauty?
Gravity by Benchr records a company based in Australia, founded in 2012 according to LinkedIn, on a domain registered in 2009, with 108 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Oz Hair & Beauty growing?
Yes. Gravity by Benchr estimates about 925,000 visits to ozhairandbeauty.com in September 2026, down 4% in a month and up 24% over three months. Oz Hair & Beauty ranks #6 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Oz Hair & Beauty use?
Gravity by Benchr identifies ozhairandbeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Oz Hair & Beauty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Oz Hair & Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Oz Hair & Beauty ranks #6 of 6,103 by estimated traffic. Its closest competitors on the same market are SalonCentric, OLAPLEX, Paul Mitchell, Oribe, Kérastase. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Oz Hair & Beauty.