Brand page · Handbags, Wallets & Cases · Spain
Ölend: 394K visits a month, 1,495 active Meta ads.
Ölend — Ölend is a Spanish brand that designs and sells bags and accessories inspired by mountaineers from the 40's and 50's, focusing on sustainable materials and durable designs. In September 2026 olend.net drew an estimated 394K visits, down 3% on the month before. It ranks #29 of 6,027 Handbags, Wallets & Cases brands in Spain and holds a 4.4 Trustpilot rating over 2,042 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Ölend is a Spanish brand that designs and sells bags and accessories inspired by mountaineers from the 40's and 50's, focusing on sustainable materials and durable designs.
01 · Traffic
How much traffic Ölend gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ölend drew an estimated 394K visits in September 2026, down 3% on the month before and down 18% over three months.
- Worldwide#30,139of 4.5M sites · Top 1%
- In United States#9,780of 1.2M sites · Top 1%
- Handbags, Wallets & Cases, worldwide#121of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, United States#29of 6,027 brands · Top 1%
394K
estimated visits in September
1 mo ▼ −3.4%4 mo ▼ −18.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ölend.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ölend holds 4.4 out of 5 on Trustpilot over 2,042 reviews, 371 of them in the last twelve months: 79% of customers give five stars and 8% one star. That volume places Ölend in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ölend sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ölend sells on Shopify, 92% of its catalogue in stock. The best seller is Ona Soft Bag, at €85.00–€115.00, followed by Dumpling Bag and MiniOna Soft Bag.
#1Ona Soft BagÖlend€85.00–€115.00In stock
#2Dumpling BagÖlend€90.00In stock
#3MiniOna Soft BagÖlend€80.00–€95.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ölend in its comparison group.
- Average rating
- 4.52 / 5
- Rated products
- 93% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$123.20
- Currency
- EUR
04 · Ads
What Ölend is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ölend runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Ölend x PeanutsÖlend6 Oct 2026image
Ölend x PeanutsÖlend6 Oct 2026video
Ölend x PeanutsÖlend6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LOS ALPINISTAS, S.L.verified
Text ad20 Oct 2026LOS ALPINISTAS, S.L.verified
Text ad20 Oct 2026LOS ALPINISTAS, S.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ölend.
The creators who tag @olend_backpacks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @olend_backpacks on Instagram, led by はるか (30.3K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ははるか@h_r_k_ta · 🇯🇵 JP | Parenting family Creator | 30.3K | 1.3% | 4 | Tagged @olend_backpacks |
06 · Competitors according to Gravity
Who Ölend competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ölend among Handbags, Wallets & Cases brands in Spain. The closest is OLEADA, then kipling.com, dagnedover.com, Broderik, bange.fr, Gear Bags | Gear Merchandise Private.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OLEADAoleadanyc.com | |||||||
| kipling.comkipling.com | |||||||
| dagnedover.comdagnedover.com | |||||||
| Broderikbroderik.com | |||||||
| bange.frbange.fr | |||||||
| Gear Bags | Gear Merchandise Privateshopmygear.com |
07 · Company
The company behind Ölend.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ölend is a company based in Barcelona, Spain, on a domain registered in March 2013. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain · Barcelona
- Founded
- Data not available
- Domain registered
- 15 Mar 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- olend.net · Shopify · EUR
- Catalogue
- 35 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ölend
What people ask Google about Ölend.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ölend legit or a scam?
According to Gravity by Benchr, Ölend is a brand based in Barcelona, Spain: its website has existed since March 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 838,672 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Ölend reviews: is it worth it?
Customers rate Ölend 4.4 out of 5 on Trustpilot over 2,042 reviews, 371 of them in the last twelve months: 79% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ölend?
Ölend is a Spanish brand that designs and sells bags and accessories inspired by mountaineers from the 40's and 50's, focusing on sustainable materials and durable designs. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Ölend prices: how much is it?
Ölend's best seller, Ona Soft Bag, sells from €85.00 to €115.00 on olend.net. 92% of the catalogue is in stock. Gravity does not track prices daily: check olend.net before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Ölend discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ölend advertises on Facebook and Instagram and on Google, where its offers often run. Check olend.net for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ölend?
Ölend sells on its own website, olend.net, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Ölend?
Gravity by Benchr records a company based in Barcelona, Spain, whose domain was registered in 2013, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Ölend growing?
Not at the moment. Gravity by Benchr estimates about 394,300 visits to olend.net in September 2026, down 3% in a month and down 18% over three months. Ölend ranks #29 of 6,027 Handbags, Wallets & Cases brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ölend use?
Gravity by Benchr identifies olend.net as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records.
How much does Ölend spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ölend on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Spain?
Among Handbags, Wallets & Cases brands in Spain in the Gravity by Benchr index, Ölend ranks #29 of 6,027 by estimated traffic. Its closest competitors on the same market are OLEADA, kipling.com, dagnedover.com, Broderik, bange.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ölend.