Brand page · Baby Transport
Baby Shop traffic, ads & competitors 39.6k visits a month, 2 active Meta ads.
Baby Shop — Olivers Babycare is a specialist baby care retailer that sells a wide range of baby products including pushchairs, car seats, monitors, and travel accessories from various brands. In September 2026 oliversbabycare.co.uk drew an estimated 39.6k visits, down 39% on the month before. It ranks #21 of 155 Baby Transport brands and holds a 4.4 Trustpilot rating over 1,344 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Olivers Babycare is a specialist baby care retailer that sells a wide range of baby products including pushchairs, car seats, monitors, and travel accessories from various brands.
01 · Traffic
Baby Shop website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Baby Shop drew an estimated 39.6k visits in September 2026, down 39% on the month before and down 15% over three months.
- Worldwide#207,253of 4.5m sites · Top 5%
- In United Kingdom#10,839of 192k sites · Top 10%
- Baby Transport, worldwide#205of 2,408 brands · Top 10%
- Baby Transport, United Kingdom#21of 155 brands · Top 20%
39.6k
estimated visits in September
1 mo ▼ −38.8%4 mo ▼ −14.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Baby Shop reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Baby Shop holds 4.4 out of 5 on Trustpilot over 1,344 reviews, 71 of them in the last twelve months: 81% of customers give five stars and 11% one star. That volume places Baby Shop in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Baby Shop best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Baby Shop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Baby Shop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Baby Shop ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Baby Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Peterborough’s Largest Independent Baby Store. You don’t have to guess when you visit us in store. Join us for expert advice, hands-on demoOlivers Babycare17 Feb 2026image
Olivers BabycareOlivers Babycare16 Jun 2025image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026EDPA Limitedverified
Text ad21 Oct 2026EDPA Limitedverified
Text ad21 Oct 2026EDPA Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Baby Shop influencers
The creators who tag @oliversbabycareuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Baby Shop competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Baby Shop among Baby Transport brands. The closest is Bonti, then Baby Birds, Babies"R"Us, BabyPlanet, sillasparabebes.com, Importbaby.co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bontibonti.se | |||||||
| Baby Birdsbabybirds.co.uk | |||||||
| Babies"R"Usbabiesrus.com | |||||||
| BabyPlanetbabyplanet.nl | |||||||
| sillasparabebes.comsillasparabebes.com | |||||||
| Importbaby.coimportbaby.co |
07 · Company
Who is behind Baby Shop?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Baby Shop is an e-commerce brand, on a domain registered in November 2004.
- Domain registered
- 30 Nov 2004
- Own store
- oliversbabycare.co.uk · Woocommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Baby Shop
What people ask Google about Baby Shop.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Baby Shop legit or a scam?
According to Gravity by Benchr, Baby Shop is a brand: its website has existed since November 2004, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it has 3,803 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Baby Shop?
Customers rate Baby Shop 4.4 out of 5 on Trustpilot over 1,344 reviews, 71 of them in the last twelve months: 81% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Baby Shop sell?
Olivers Babycare is a specialist baby care retailer that sells a wide range of baby products including pushchairs, car seats, monitors, and travel accessories from various brands. Gravity by Benchr classifies it under Baby Transport. Source: Gravity by Benchr product classification.
Is there a Baby Shop discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Baby Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check oliversbabycare.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Baby Shop?
Baby Shop sells on its own website, oliversbabycare.co.uk, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Baby Shop?
Gravity by Benchr records a company, whose domain was registered in 2004. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Baby Shop growing?
Not at the moment. Gravity by Benchr estimates about 39,600 visits to oliversbabycare.co.uk in September 2026, down 39% in a month and down 15% over three months. Baby Shop ranks #21 of 155 Baby Transport brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Baby Shop use?
Gravity by Benchr identifies oliversbabycare.co.uk as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Baby Shop's ad budget?
Gravity by Benchr does not publish a spend figure for Baby Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport brands?
Among Baby Transport brands in the Gravity by Benchr index, Baby Shop ranks #21 of 155 by estimated traffic. Its closest competitors on the same market are Bonti, Baby Birds, Babies"R"Us, BabyPlanet and sillasparabebes.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Baby Shop.