Brand page · Clothing · United States
Ollie's: 366k visits a month, 643 active Meta ads, Gravity score 692.
Ollie's — Ollie's is a discount retail store that sells brand-name merchandise at bargain prices, offering deals up to 70% off regular store prices. In September 2026 ollies.us drew an estimated 366k visits, down 24% on the month before. It ranks #394 of 97,158 Clothing brands in United States and holds a 2.4 Trustpilot rating over 80 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ollie's is a discount retail store that sells brand-name merchandise at bargain prices, offering deals up to 70% off regular store prices.
01 · Traffic
How much traffic Ollie's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ollie's drew an estimated 366k visits in September 2026, down 24% on the month before and down 19% over three months.
- Worldwide#31,960of 4.5m sites · Top 1%
- In United States#10,361of 1.2m sites · Top 1%
- Clothing, worldwide#2,737of 459,295 brands · Top 1%
- Clothing, United States#394of 97,158 brands · Top 1%
366k
estimated visits in September
1 mo ▼ −24.1%4 mo ▼ −18.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ollie's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ollie's holds 2.4 out of 5 on Trustpilot over 80 reviews, 35 of them in the last twelve months: 21% of customers give five stars and 64% one star. That volume places Ollie's in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Streetwear Store Electronic Cigarette Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ollie's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ollie's sells on Shopify, 100% of its catalogue in stock. The best seller is GNC Women's Stress Relief Vitamin Pack 30 ct., at US$12.99, followed by Hershey's Kisses Harry Potter Candy Wand 2.08 oz. and Dove Body Scrub Cinnamon Pumpkin Pie 15 oz..
#1GNC Women's Stress Relief Vitamin Pack 30 ct.Ollie'sUS$12.99In stock
#2Hershey's Kisses Harry Potter Candy Wand 2.08 oz.Ollie'sUS$1.99In stock
#3Dove Body Scrub Cinnamon Pumpkin Pie 15 oz.Ollie'sUS$3.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Ollie's in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$9.99
- Currency
- USD
04 · Ads
What Ollie's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ollie's runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp.
See Deals!Ollie's7 Oct 2026image
Ollie'sOllie's7 Oct 2026image
See Deals!Ollie's7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Ollie's.
The creators who tag @olliesoutlet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @olliesoutlet on Instagram, led by Sheldon Creed (55.4k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSheldon Creed@sheldoncreed · 🇺🇸 US | Automotive mobility Creator | 55.4k | 1.4% | 6 | Tagged @olliesoutlet |
06 · Competitors according to Gravity
Who Ollie's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ollie's among Clothing brands in United States. The closest is Ocean State Job Lot, then Big Lots!, home.bargains, Fix Price, dollargeneral.com, Poundstretcher.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ocean State Job Lotoceanstatejoblot.com | |||||||
| Big Lots!biglots.com | |||||||
| home.bargainshome.bargains | |||||||
| Fix Pricefix-price.by | |||||||
| dollargeneral.comdollargeneral.com | |||||||
| Poundstretcherpoundstretcher.co.uk |
07 · Company
The company behind Ollie's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ollie's is a company based in United States.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ollies.us · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ollie's
What people ask Google about Ollie's.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ollie's legit or a scam?
According to Gravity by Benchr, Ollie's is a brand based in United States: it sells on a Shopify store, it has 144,242 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Ollie's reviews
Customers rate Ollie's 2.4 out of 5 on Trustpilot over 80 reviews, 35 of them in the last twelve months: 21% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Ollie's sell?
Ollie's is a discount retail store that sells brand-name merchandise at bargain prices, offering deals up to 70% off regular store prices. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification, October 2026.
Is Ollie's expensive?
Ollie's' best seller, GNC Women's Stress Relief Vitamin Pack 30 ct., sells US$12.99 on ollies.us. 100% of the catalogue is in stock. Gravity does not track prices daily: check ollies.us before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Ollie's discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ollie's advertises on Facebook and Instagram, where its offers often run. Check ollies.us for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Ollie's?
Ollie's sells on its own website, ollies.us, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Ollie's growing?
Not at the moment. Gravity by Benchr estimates about 366,200 visits to ollies.us in September 2026, down 24% in a month and down 19% over three months. Ollie's ranks #394 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ollie's use?
Gravity by Benchr identifies ollies.us as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Ollie's spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ollie's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Ollie's ranks #394 of 97,158 by estimated traffic. Its closest competitors on the same market are Ocean State Job Lot, Big Lots!, home.bargains, Fix Price and dollargeneral.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ollie's.