Brand page · Shoes · United States
OluKai: 80.3k visits a month, 1,304 active Meta ads, Gravity score 615.
OluKai — OluKai Canada is a footwear brand that sells Hawaiian-inspired, durable, handmade, premium footwear for the island lifestyle. In September 2026 olukai.ca drew an estimated 80.3k visits, down 17% on the month before. It ranks #51 of 1,047 Shoes brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 428 peers: Shoes brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OluKai Canada is a footwear brand that sells Hawaiian-inspired, durable, handmade, premium footwear for the island lifestyle.
01 · Traffic
How much traffic OluKai gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OluKai drew an estimated 80.3k visits in September 2026, down 17% on the month before and down 30% over three months.
- Worldwide#113,268of 4.5m sites · Top 5%
- In Canada#2,056of 104k sites · Top 5%
- Shoes, worldwide#2,414of 46,962 brands · Top 10%
- Shoes, Canada#51of 1,047 brands · Top 5%
80.3k
estimated visits in September
1 mo ▼ −17.3%4 mo ▼ −30.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OluKai.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OluKai holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OluKai sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OluKai sells on Shopify, 100% of its catalogue in stock. The best seller is Moloā Slipper - Toffee / Dark Wood, at CA$180.00, followed by Moloā Slipper - Dark Wood and ‘Ohana - Dark Java / Ray.
#2Moloā Slipper - Toffee / Dark WoodOluKaiCA$180.00In stock
#3Moloā Slipper - Dark WoodOluKaiCA$180.00In stock
‘Ohana - Dark Java / RayOluKaiCA$100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OluKai in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 97% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$126.22
- Currency
- CAD
04 · Ads
What OluKai is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OluKai runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Performance That HoldsOluKai7 Oct 2026video
Leather Without The LimitsOluKai7 Oct 2026image
Men's Athletic SneakersOluKai6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Olukai LLCverified
Text ad20 Oct 2026Olukai LLCverified
Text ad20 Oct 2026Olukai LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OluKai.
The creators who tag @olukai on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @olukai on Instagram, led by Jeff Legutki (15.2k followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJeff Legutki@captjefflegutki · 🇺🇸 US | Pets nature Creator | 15.2k | 2.4% | 13 | Tagged @olukai |
06 · Competitors according to Gravity
Who OluKai competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OluKai among Shoes brands in United States. The closest is Strike Footwear, then OluKai, Hot Chocolate Design, Project Cloud, aetrex, Orthofeet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Strike Footwearstrike-footwear.com | |||||||
| OluKaiolukai.com | |||||||
| Hot Chocolate Designhotchocolatedesign.com | |||||||
| Project Cloudprojectcloudshoes.com | |||||||
| aetrexaetrex.com | |||||||
| Orthofeetca.orthofeet.com |
07 · Company
The company behind OluKai.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OluKai is a company based in Irvine, United States, founded in 2005 according to LinkedIn, on a domain registered in November 2008. It employs about 175 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irvine
- Founded
- 2005, per LinkedIn
- Domain registered
- 6 Nov 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 175 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- olukai.ca · Shopify · CAD
- Catalogue
- 1,303 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OluKai
What people ask Google about OluKai.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OluKai legit or a scam?
According to Gravity by Benchr, OluKai is a brand based in Irvine, United States: its website has existed since November 2008, it sells on a Shopify store, it employs 175 people on LinkedIn, it has 393,783 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does OluKai sell?
OluKai Canada is a footwear brand that sells Hawaiian-inspired, durable, handmade, premium footwear for the island lifestyle. Gravity by Benchr classifies it under Shoes, with Sandals making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does OluKai cost?
OluKai's best seller, Moloā Slipper - Toffee / Dark Wood, sells CA$180.00 on olukai.ca. 100% of the catalogue is in stock. Gravity does not track prices daily: check olukai.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a OluKai discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OluKai advertises on Facebook and Instagram and on Google, where its offers often run. Check olukai.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy OluKai?
OluKai sells on its own website, olukai.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind OluKai?
Gravity by Benchr records a company based in Irvine, United States, founded in 2005 according to LinkedIn, on a domain registered in 2008, with 175 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OluKai doing well?
Not at the moment. Gravity by Benchr estimates about 80,300 visits to olukai.ca in September 2026, down 17% in a month and down 30% over three months. OluKai ranks #51 of 1,047 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OluKai use?
Gravity by Benchr identifies olukai.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OluKai's ad budget?
Gravity by Benchr does not publish a spend figure for OluKai on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, OluKai ranks #51 of 1,047 by estimated traffic. Its closest competitors on the same market are Strike Footwear, OluKai, Hot Chocolate Design, Project Cloud and aetrex. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OluKai.