Brand page · Shoes · United States
OluKai traffic, ads & competitors 1.1m visits a month, 1,304 active Meta ads, Gravity score 646.
OluKai — OluKai is a lifestyle brand that sells Hawaiian-inspired, premium footwear with handcrafted details inspired by the ocean lifestyle. In September 2026 olukai.com drew an estimated 1.1m visits, down 20% on the month before. It ranks #40 of 6,771 Shoes brands in the United States and holds a 2.4 Trustpilot rating over 118 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 43 peers: Shoes brands in the United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OluKai is a lifestyle brand that sells Hawaiian-inspired, premium footwear with handcrafted details inspired by the ocean lifestyle.
01 · Traffic
OluKai website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OluKai drew an estimated 1.1m visits in September 2026, down 20% on the month before and down 36% over three months.
- Worldwide#13,872of 4.5m sites · Top 1%
- In United States#4,612of 1.2m sites · Top 1%
- Shoes, worldwide#224of 46,962 brands · Top 1%
- Shoes, United States#40of 6,771 brands · Top 1%
1.1m
estimated visits in September
1 mo ▼ −20.4%4 mo ▼ −36.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
OluKai reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OluKai holds 2.4 out of 5 on Trustpilot over 118 reviews, 52 of them in the last twelve months: 27% of customers give five stars and 56% one star. That volume places OluKai in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Factory Clothing Store Shoe Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
OluKai best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OluKai sells on Shopify, 100% of its catalogue in stock. The best seller is Moloā Slipper - Toffee / Dark Wood, at US$140.00, followed by Moloā Slipper - Dark Wood and ‘Ohana - Dark Java / Ray.
#2Moloā Slipper - Toffee / Dark WoodOluKaiUS$140.00In stock
#3Moloā Slipper - Dark WoodOluKaiUS$140.00In stock
‘Ohana - Dark Java / RayOluKaiUS$80.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OluKai in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 96% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$140.00
- Currency
- USD
04 · Ads
OluKai ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OluKai runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Performance That HoldsOluKai7 Oct 2026video
Leather Without The LimitsOluKai7 Oct 2026image
Men's Athletic SneakersOluKai6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Olukai LLCverified
Text ad20 Oct 2026Olukai LLCverified
Text ad20 Oct 2026Olukai LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
OluKai influencers
The creators who tag @olukai on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @olukai on Instagram, led by Jeff Legutki (15.2k followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJeff Legutki@captjefflegutki · 🇺🇸 US | Pets nature Creator | 15.2k | 2.4% | 13 | Tagged @olukai |
06 · Competitors according to Gravity
OluKai competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OluKai among Shoes brands in the United States. The closest is Birkenstock Australia, then Crocs, TOMS, OOFOS, Original's, Starlet Shoes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Birkenstock Australiabirkenstock.com.au | |||||||
| Crocscrocs.com.tr | |||||||
| TOMStoms.com | |||||||
| OOFOSoofos.com | |||||||
| Original'soriginals.co.il | |||||||
| Starlet Shoesstarlet.pk |
07 · Company
Who is behind OluKai?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OluKai is a company based in Irvine, United States, founded in 2005 according to LinkedIn, on a domain registered in October 2005. It employs about 175 people.
- Entity country
- 🇺🇸 United States · Irvine
- Founded
- 2005, per LinkedIn
- Domain registered
- 27 Oct 2005
- Status
- Operating
- Employees
- 175 on LinkedIn
- Own store
- olukai.com · Shopify · USD
- Catalogue
- 1,777 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OluKai
What people ask Google about OluKai.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OluKai legit?
According to Gravity by Benchr, OluKai is a brand based in Irvine, United States: its website has existed since October 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 175 people on LinkedIn, it has 393,783 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about OluKai?
Customers rate OluKai 2.4 out of 5 on Trustpilot over 118 reviews, 52 of them in the last twelve months: 27% give five stars, 56% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OluKai?
OluKai is a lifestyle brand that sells Hawaiian-inspired, premium footwear with handcrafted details inspired by the ocean lifestyle. Gravity by Benchr classifies it under Shoes, with Sandals making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
OluKai prices: how much is it?
OluKai's best seller, Moloā Slipper - Toffee / Dark Wood, sells US$140.00 on olukai.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check olukai.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a OluKai discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OluKai advertises on Facebook and Instagram and on Google, where its offers often run. Check olukai.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy OluKai?
OluKai sells on its own website, olukai.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OluKai?
Gravity by Benchr records a company based in Irvine, United States, founded in 2005 according to LinkedIn, on a domain registered in 2005, with 175 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OluKai doing well?
Not at the moment. Gravity by Benchr estimates about 1,059,600 visits to olukai.com in September 2026, down 20% in a month and down 36% over three months. OluKai ranks #40 of 6,771 Shoes brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OluKai use?
Gravity by Benchr identifies olukai.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OluKai spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OluKai on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in the United States?
Among Shoes brands in the United States in the Gravity by Benchr index, OluKai ranks #40 of 6,771 by estimated traffic. Its closest competitors on the same market are Birkenstock Australia, Crocs, TOMS, OOFOS and Original's. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OluKai.