Brand page · Pet Supplies
Omlet: 178k visits a month, 162 active Meta ads.
Omlet — Omlet is a pet products company that designs and sells modern chicken coops, hamster cages, cat enclosures, and rabbit hutches. In September 2026 omlet.us drew an estimated 178k visits, down 10% on the month before. It ranks #58 of 7,399 Pet Supplies brands and holds a 2.7 Trustpilot rating over 127 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Omlet is a pet products company that designs and sells modern chicken coops, hamster cages, cat enclosures, and rabbit hutches.
01 · Traffic
How much traffic Omlet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Omlet drew an estimated 178k visits in September 2026, down 10% on the month before and down 2% over three months.
- Worldwide#57,722of 4.5m sites · Top 5%
- In United States#18,985of 1.2m sites · Top 5%
- Pet Supplies, worldwide#345of 52,845 brands · Top 1%
- Pet Supplies, United States#58of 7,399 brands · Top 1%
178k
estimated visits in September
1 mo ▼ −9.7%4 mo ▼ −2.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Omlet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Omlet holds 2.7 out of 5 on Trustpilot over 127 reviews, 7 of them in the last twelve months: 69% of customers give five stars and 14% one star. That volume places Omlet in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Animals & Pets
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Omlet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Omlet's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Omlet in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Omlet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Omlet runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Your coop dreams? Granted.Omlet USA14 Oct 2026image
Your coop dreams? Granted.Omlet USA14 Oct 2026video
Your coop dreams? Granted.Omlet USA14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Omlet Limitedverified
Text ad21 Oct 2026Omlet Limitedverified
Text ad21 Oct 2026Omlet Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Omlet.
The creators who tag @omletusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @omletusa on Instagram, led by Katherine Salom (749k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKatherine Salom@ksalom · 🇺🇸 US | Fashion style luxury Creator | 749k | 0.4% | 1 | Tagged @omletusa |
06 · Competitors according to Gravity
Who Omlet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Omlet among Pet Supplies brands. The closest is My Pet Chicken, then Ferme de Beaumont, rainforestbirdcages.co.uk, Small Pet Select, mychinchilla.co.uk, k9-kennelstore.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| My Pet Chickenmypetchicken.com | |||||||
| Ferme de Beaumontfermedebeaumont.com | |||||||
| rainforestbirdcages.co.ukrainforestbirdcages.co.uk | |||||||
| Small Pet Selectsmallpetselect.com | |||||||
| mychinchilla.co.ukmychinchilla.co.uk | |||||||
| k9-kennelstore.comk9-kennelstore.com |
07 · Company
The company behind Omlet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Omlet is an e-commerce brand.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
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- Share capital
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- President
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- omlet.us
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Omlet
What people ask Google about Omlet.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Omlet a legit company?
According to Gravity by Benchr, Omlet is a brand: its Trustpilot profile is claimed by the brand, it has 50,797 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Omlet reviews: is it worth it?
Customers rate Omlet 2.7 out of 5 on Trustpilot over 127 reviews, 7 of them in the last twelve months: 69% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Omlet known for?
Omlet is a pet products company that designs and sells modern chicken coops, hamster cages, cat enclosures, and rabbit hutches. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Does Omlet have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Omlet advertises on Facebook and Instagram and on Google, where its offers often run. Check omlet.us for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Omlet growing?
Not at the moment. Gravity by Benchr estimates about 178,000 visits to omlet.us in September 2026, down 10% in a month and down 2% over three months. Omlet ranks #58 of 7,399 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Omlet spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Omlet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands?
Among Pet Supplies brands in the Gravity by Benchr index, Omlet ranks #58 of 7,399 by estimated traffic. Its closest competitors on the same market are My Pet Chicken, Ferme de Beaumont, rainforestbirdcages.co.uk, Small Pet Select and mychinchilla.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Omlet.