Brand page · Pet Supplies
Small Pet Select: 132k visits a month, 204 active Meta ads.
Small Pet Select — Small Pet Select is a brand that sells premium small pet supplies including hay, food, bedding, toys, and accessories for rabbits, guinea pigs, chickens, chinchillas, gerbils, hamsters, mice, and rats. In September 2026 smallpetselect.com drew an estimated 132k visits, up 8% on the month before. It ranks #77 of 7,399 Pet Supplies brands and holds a 4.8 Trustpilot rating over 1,134 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Small Pet Select is a brand that sells premium small pet supplies including hay, food, bedding, toys, and accessories for rabbits, guinea pigs, chickens, chinchillas, gerbils, hamsters, mice, and rats.
01 · Traffic
How much traffic Small Pet Select gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Small Pet Select drew an estimated 132k visits in September 2026, up 8% on the month before and down 6% over three months.
- Worldwide#74,007of 4.5m sites · Top 5%
- In United States#24,412of 1.2m sites · Top 5%
- Pet Supplies, worldwide#462of 52,845 brands · Top 1%
- Pet Supplies, United States#77of 7,399 brands · Top 5%
132k
estimated visits in September
1 mo ▲ +8.4%4 mo ▼ −5.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Small Pet Select.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Small Pet Select holds 4.8 out of 5 on Trustpilot over 1,134 reviews, 1,057 of them in the last twelve months: 90% of customers give five stars and 3% one star. That volume places Small Pet Select in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Animal Feed Store Pet Supply Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Small Pet Select sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Small Pet Select sells on Shopify, 100% of its catalogue in stock. The best seller is 2nd Cutting Timothy Hay, at US$16.49–US$94.99, followed by Orchard Hay and 1st Cutting Timothy Hay.
#12nd Cutting Timothy HaySmall Pet SelectUS$16.49–US$94.99In stock
#2Orchard HaySmall Pet SelectUS$16.99–US$94.99In stock
#31st Cutting Timothy HaySmall Pet SelectUS$16.99–US$94.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Small Pet Select in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 97% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$22.99
- Currency
- USD
04 · Ads
What Small Pet Select is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Small Pet Select runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
The Gold Standard of Fresh HaySmall Pet Select7 Oct 2026video
The Gold Standard of Fresh HaySmall Pet Select6 Oct 2026video
Everything Your Bunny Eats in a DaySmall Pet Select6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Small Pet Select, Inc.verified
Text ad20 Oct 2026Small Pet Select, Inc.verified
Text ad20 Oct 2026Small Pet Select, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Small Pet Select.
The creators who tag @smallpetselect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smallpetselect on Instagram, led by 𝑀𝑜𝑟𝑔𝑎𝑛 & 𝐶𝑖𝑛𝑛𝑎𝑏𝑢𝑛 (67.5k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑀𝑜𝑟𝑔𝑎𝑛 & 𝐶𝑖𝑛𝑛𝑎𝑏𝑢𝑛@sincerelycinnabun · 🇺🇸 US | Pets nature Creator | 67.5k | 4.2% | 5 | Tagged @smallpetselect |
06 · Competitors according to Gravity
Who Small Pet Select competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Small Pet Select among Pet Supplies brands. The closest is ZooRoyal, then bitiba.it, Petlebi, zooplus.it, Musti, Zoomalia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ZooRoyalzooroyal.de | |||||||
| bitiba.itbitiba.it | |||||||
| Petlebipetlebi.com | |||||||
| zooplus.itzooplus.it | |||||||
| Mustimusti.no | |||||||
| Zoomaliazoomalia.com |
07 · Company
The company behind Small Pet Select.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Small Pet Select is an e-commerce brand, founded in 2011 according to LinkedIn, on a domain registered in February 2011. It employs about 35 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2011, per LinkedIn
- Domain registered
- 17 Feb 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smallpetselect.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Small Pet Select
What people ask Google about Small Pet Select.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Small Pet Select legit or a scam?
According to Gravity by Benchr, Small Pet Select is a brand: its website has existed since February 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 55,072 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Small Pet Select reviews: is it worth it?
Customers rate Small Pet Select 4.8 out of 5 on Trustpilot over 1,134 reviews, 1,057 of them in the last twelve months: 90% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Small Pet Select known for?
Small Pet Select is a brand that sells premium small pet supplies including hay, food, bedding, toys, and accessories for rabbits, guinea pigs, chickens, chinchillas, gerbils, hamsters, mice, and rats. Gravity by Benchr classifies it under Pet Supplies, with Small Animal Supplies making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Small Pet Select prices: how much is it?
Small Pet Select's best seller, 2nd Cutting Timothy Hay, sells from US$16.49 to US$94.99 on smallpetselect.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check smallpetselect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Small Pet Select discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Small Pet Select advertises on Facebook and Instagram and on Google, where its offers often run. Check smallpetselect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Small Pet Select?
Small Pet Select sells on its own website, smallpetselect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Small Pet Select?
Gravity by Benchr records a company, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Small Pet Select doing well?
Not at the moment. Gravity by Benchr estimates about 132,400 visits to smallpetselect.com in September 2026, up 8% in a month and down 6% over three months. Small Pet Select ranks #77 of 7,399 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Small Pet Select use?
Gravity by Benchr identifies smallpetselect.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records.
How much does Small Pet Select spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Small Pet Select on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands?
Among Pet Supplies brands in the Gravity by Benchr index, Small Pet Select ranks #77 of 7,399 by estimated traffic. Its closest competitors on the same market are ZooRoyal, bitiba.it, Petlebi, zooplus.it and Musti. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Small Pet Select.