Brand page · Clothing · New Zealand
Onceit traffic, ads & competitors 542k visits a month, 25 active Meta ads, Gravity score 645.
Onceit — Onceit is a New Zealand-based online brand outlet that sells premium designer goods in fashion, shoes, accessories, beauty, fragrances, furniture, and homeware at insider prices. In September 2026 onceit.co.nz drew an estimated 542k visits, down 23% on the month before. It ranks #4 of 2,191 Clothing brands in New Zealand and holds a 3.9 Trustpilot rating over 303 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Clothing brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Onceit is a New Zealand-based online brand outlet that sells premium designer goods in fashion, shoes, accessories, beauty, fragrances, furniture, and homeware at insider prices.
01 · Traffic
Onceit website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Onceit drew an estimated 542k visits in September 2026, down 23% on the month before and down 12% over three months.
- Worldwide#23,311of 4.5m sites · Top 1%
- In New Zealand#62of 26.3k sites · Top 1%
- Clothing, worldwide#1,905of 459,295 brands · Top 1%
- Clothing, New Zealand#4of 2,191 brands · Top 1%
542k
estimated visits in September
1 mo ▼ −22.7%4 mo ▼ −11.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Onceit reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Onceit holds 3.9 out of 5 on Trustpilot over 303 reviews, 39 of them in the last twelve months: 71% of customers give five stars and 18% one star. That volume places Onceit in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Beauty Product Supplier Hair Product Store Variety Store Fashion Accessories Store Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Onceit best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Onceit's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Onceit in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Onceit ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Onceit runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
SLEEP IN 100% SILKOnceit7 Oct 2026image
Want $500 To Spend At Onceit? 💸Onceit7 Oct 2026image
UGG Must-Haves Up To 60% Off!Onceit7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ONCEIT LIMITEDverified
Text ad21 Oct 2026ONCEIT LIMITEDverified
Image ad21 Oct 2026ONCEIT LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Onceit influencers
The creators who tag @onceit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @onceit on Instagram, led by Our Finds NZ (53.3k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOur Finds NZ@ourfindsnz · 🇳🇿 NZ | Decoration garden diy Creator | 53.3k | 0.3% | 2 | Tagged @onceit |
06 · Competitors according to Gravity
Onceit competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Onceit among Clothing brands in New Zealand. The closest is zalando-lounge.com, then showroomprive.es, ozsale.com.au, saldiprivati.com, fr.bazarchic.com, Zulily.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| zalando-lounge.comzalando-lounge.com | |||||||
| showroomprive.esshowroomprive.es | |||||||
| ozsale.com.auozsale.com.au | |||||||
| saldiprivati.comsaldiprivati.com | |||||||
| fr.bazarchic.comfr.bazarchic.com | |||||||
| Zulilyzulily.com |
07 · Company
Who is behind Onceit?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Onceit is a company based in New Zealand, founded in 2010 according to LinkedIn, on a domain registered in July 2009. It employs about 28 people.
- Entity country
- 🇳🇿 New Zealand
- Founded
- 2010, per LinkedIn
- Domain registered
- 12 Jul 2009
- Employees
- 28 on LinkedIn
- Own store
- onceit.co.nz
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Onceit
What people ask Google about Onceit.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Onceit legit?
According to Gravity by Benchr, Onceit is a brand based in New Zealand: its website has existed since July 2009, its Trustpilot profile is claimed by the brand, it employs 28 people on LinkedIn, it has 51,012 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Onceit?
Customers rate Onceit 3.9 out of 5 on Trustpilot over 303 reviews, 39 of them in the last twelve months: 71% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Onceit sell?
Onceit is a New Zealand-based online brand outlet that sells premium designer goods in fashion, shoes, accessories, beauty, fragrances, furniture, and homeware at insider prices. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Onceit promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Onceit advertises on Facebook and Instagram and on Google, where its offers often run. Check onceit.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Onceit?
Gravity by Benchr records a company based in New Zealand, founded in 2010 according to LinkedIn, on a domain registered in 2009, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Onceit doing well?
Not at the moment. Gravity by Benchr estimates about 542,400 visits to onceit.co.nz in September 2026, down 23% in a month and down 12% over three months. Onceit ranks #4 of 2,191 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Onceit spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Onceit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, Onceit ranks #4 of 2,191 by estimated traffic. Its closest competitors on the same market are zalando-lounge.com, showroomprive.es, ozsale.com.au, saldiprivati.com and fr.bazarchic.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Onceit.