Brand page · Suitcases · Netherlands
Onyx: 52.8k visits a month, 227 active Meta ads, Gravity score 679.
Onyx — Onyx is a travel brand that offers travel experiences without compromise, allowing customers to upgrade their journey. In September 2026 onyxjourney.com drew an estimated 52.8k visits, down 12% on the month before. It ranks #5 of 26 Suitcases brands in Netherlands and holds a 4.4 Trustpilot rating over 1,182 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Suitcases brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Onyx is a travel brand that offers travel experiences without compromise, allowing customers to upgrade their journey.
01 · Traffic
How much traffic Onyx gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Onyx drew an estimated 52.8k visits in September 2026, down 12% on the month before and up 31% over three months.
- Worldwide#162,181of 4.5m sites · Top 5%
- In Netherlands#2,275of 78.6k sites · Top 5%
- Suitcases, worldwide#168of 1,776 brands · Top 10%
- Suitcases, Netherlands#5of 26 brands · Top 20%
52.8k
estimated visits in September
1 mo ▼ −12.4%4 mo ▲ +30.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Onyx.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Onyx holds 4.4 out of 5 on Trustpilot over 1,182 reviews, 675 of them in the last twelve months: 75% of customers give five stars and 9% one star. That volume places Onyx in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Home Goods Store Kitchen Supply Store Bags and Luggage Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Onyx sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Onyx sells on Shopify, 100% of its catalogue in stock. The best seller is Hybrid Pro Check-in Suitcase Large, at €332.00–€409.00, followed by Hybrid Pro Carry-on Suitcase - Front pocket and Compression Packing Cubes - 7st.
#1Hybrid Pro Check-in Suitcase LargeOnyx€332.00–€409.00In stock
#2Hybrid Pro Carry-on Suitcase - Front pocketOnyx€260.00–€319.00In stock
#3Compression Packing Cubes - 7stOnyx€84.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Onyx in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 87% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$341.61
- Currency
- EUR
04 · Ads
What Onyx is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Onyx runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2024 (image, text, video).
★★★★★ 4,5/5Onyx Journey7 Oct 2026video
100.000+ reizigersOnyx Journey7 Oct 2026video
★★★★★ 4,5/5Onyx Journey7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Qumax Brandsverified
Text ad20 Oct 2026Qumax Brandsverified
Text ad20 Oct 2026Qumax Brandsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Onyx.
The creators who tag @onyx_journey on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @onyx_journey on Instagram, led by David Nicklas (79.3k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDavid Nicklas@dave.vendetta · 🇬🇧 GB | Fashion style luxury Creator | 79.3k | 1.1% | 3 | Tagged @onyx_journey |
06 · Competitors according to Gravity
Who Onyx competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Onyx among Suitcases brands in Netherlands. The closest is samsonite.nl, then Voyagoux, UDG GEAR, SUITSUIT, SUITSUIT Deutschland, Dululux.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| samsonite.nlsamsonite.nl | |||||||
| Voyagouxvoyagoux.com | |||||||
| UDG GEARudggear.com | |||||||
| SUITSUITsuitsuit.com | |||||||
| SUITSUIT Deutschlandde.suitsuit.com | |||||||
| Dululuxdululux.com |
07 · Company
The company behind Onyx.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Onyx is a company based in Alkmaar, Netherlands, founded in 2019 according to LinkedIn, on a domain registered in January 2022. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Alkmaar
- Founded
- 2019, per LinkedIn
- Domain registered
- 25 Jan 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- onyxjourney.com · Shopify · EUR
- Catalogue
- 99 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Onyx
What people ask Google about Onyx.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Onyx legit?
According to Gravity by Benchr, Onyx is a brand based in Alkmaar, Netherlands: its website has existed since January 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 14,566 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Onyx reviews: is it worth it?
Customers rate Onyx 4.4 out of 5 on Trustpilot over 1,182 reviews, 675 of them in the last twelve months: 75% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Onyx known for?
Onyx is a travel brand that offers travel experiences without compromise, allowing customers to upgrade their journey. Gravity by Benchr classifies it under Suitcases, with Suitcases making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Onyx expensive?
Onyx's best seller, Hybrid Pro Check-in Suitcase Large, sells from €332.00 to €409.00 on onyxjourney.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check onyxjourney.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Onyx discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Onyx advertises on Facebook and Instagram and on Google, where its offers often run. Check onyxjourney.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Onyx?
Onyx sells on its own website, onyxjourney.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Onyx?
Gravity by Benchr records a company based in Alkmaar, Netherlands, founded in 2019 according to LinkedIn, on a domain registered in 2022, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Onyx growing?
Yes. Gravity by Benchr estimates about 52,800 visits to onyxjourney.com in September 2026, down 12% in a month and up 31% over three months. Onyx ranks #5 of 26 Suitcases brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Onyx use?
Gravity by Benchr identifies onyxjourney.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Onyx spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Onyx on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Suitcases brands in Netherlands?
Among Suitcases brands in Netherlands in the Gravity by Benchr index, Onyx ranks #5 of 26 by estimated traffic. Its closest competitors on the same market are samsonite.nl, Voyagoux, UDG GEAR, SUITSUIT and SUITSUIT Deutschland. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Onyx.