Brand page · Suitcases · Belgium
Samsonite: 50.6k visits a month, 1,400 active Meta ads, Gravity score 614.
Samsonite — Samsonite is the world's leading travel luggage brand, offering lightweight and durable suitcases, cabin luggage, business bags, backpacks and travel accessories. In September 2026 samsonite.nl drew an estimated 50.6k visits, down 41% on the month before. It ranks #6 of 26 Suitcases brands in Belgium and holds a 3.8 Trustpilot rating over 217 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Suitcases brands in Belgium with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Samsonite is the world's leading travel luggage brand, offering lightweight and durable suitcases, cabin luggage, business bags, backpacks and travel accessories.
01 · Traffic
How much traffic Samsonite gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Samsonite drew an estimated 50.6k visits in September 2026, down 41% on the month before and down 30% over three months.
- Worldwide#168,484of 4.5m sites · Top 5%
- In Netherlands#2,375of 78.6k sites · Top 5%
- Suitcases, worldwide#176of 1,776 brands · Top 10%
- Suitcases, Netherlands#6of 26 brands · Top 30%
50.6k
estimated visits in September
1 mo ▼ −41.0%4 mo ▼ −30.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Samsonite.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Samsonite holds 3.8 out of 5 on Trustpilot over 217 reviews, 91 of them in the last twelve months: 53% of customers give five stars and 37% one star. That volume places Samsonite in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Luggage Repair Service Bags and Luggage Store Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Samsonite sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Samsonite's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Samsonite in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Samsonite is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Samsonite runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2022 (image, text, video).
Go UnstoppableSamsonite13 Oct 2026image
Proxis, conçue par vousSamsonite13 Oct 2026video
C-Lite Spinner (4 wheels) 69cm Chili RedSamsonite11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Samsonite Europe NVverified
Image ad19 Oct 2026Samsonite Europe NVverified
Image ad19 Oct 2026Samsonite Europe NVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Samsonite.
The creators who tag @mysamsonite on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mysamsonite on Instagram, led by Canada Luggage Depot (12.7k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCanada Luggage Depot@canadaluggagedepot · 🇨🇦 CA | Travel tourism exploration Creator | 12.7k | 0.2% | 5 | Tagged @mysamsonite |
06 · Competitors according to Gravity
Who Samsonite competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Samsonite among Suitcases brands in Belgium. The closest is Voyagoux, then fourota.com, Dululux, IM Travel, Tralex, Onyx.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Voyagouxvoyagoux.com | |||||||
| fourota.comfourota.com | |||||||
| Dululuxdululux.com | |||||||
| IM Travelim-travel.com | |||||||
| Tralextralexluggage.com | |||||||
| Onyxonyxjourney.com |
07 · Company
The company behind Samsonite.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Samsonite is a company based in Belgium, on a domain registered in January 1999. It employs about 5,200 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- Data not available
- Domain registered
- 15 Jan 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,200 on LinkedIn · 1,001-5,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- samsonite.nl · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Samsonite
What people ask Google about Samsonite.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Samsonite legit or a scam?
According to Gravity by Benchr, Samsonite is a brand based in Belgium: its website has existed since January 1999, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 5,200 people on LinkedIn, it has 307,648 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Samsonite?
Customers rate Samsonite 3.8 out of 5 on Trustpilot over 217 reviews, 91 of them in the last twelve months: 53% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Samsonite?
Samsonite is the world's leading travel luggage brand, offering lightweight and durable suitcases, cabin luggage, business bags, backpacks and travel accessories. Gravity by Benchr classifies it under Suitcases. Source: Gravity by Benchr product classification.
Samsonite promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Samsonite advertises on Facebook and Instagram and on Google, where its offers often run. Check samsonite.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Samsonite?
Samsonite sells on its own website, samsonite.nl, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Samsonite?
Gravity by Benchr records a company based in Belgium, whose domain was registered in 1999, with 5,200 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Samsonite growing?
Not at the moment. Gravity by Benchr estimates about 50,600 visits to samsonite.nl in September 2026, down 41% in a month and down 30% over three months. Samsonite ranks #6 of 26 Suitcases brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Samsonite use?
Gravity by Benchr identifies samsonite.nl as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Samsonite's ad budget?
Gravity by Benchr does not publish a spend figure for Samsonite on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Suitcases brands in Belgium?
Among Suitcases brands in Belgium in the Gravity by Benchr index, Samsonite ranks #6 of 26 by estimated traffic. Its closest competitors on the same market are Voyagoux, fourota.com, Dululux, IM Travel and Tralex. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Samsonite.