Brand page · Clothing · Netherlands
OPEN32 traffic, ads & competitors 120k visits a month, 42 active Meta ads, Gravity score 556.
OPEN32 — OPEN32 is a Dutch multibrand fashion store for men and women, offering clothing from brands like G-Star, PME Legend, and Silvercreek. In September 2026 open32.nl drew an estimated 120k visits, down 25% on the month before. It ranks #104 of 4,523 Clothing brands in the Netherlands and holds a 2.6 Trustpilot rating over 124 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 126 peers: Clothing brands in the Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OPEN32 is a Dutch multibrand fashion store for men and women, offering clothing from brands like G-Star, PME Legend, and Silvercreek.
01 · Traffic
OPEN32 website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OPEN32 drew an estimated 120k visits in September 2026, down 25% on the month before and down 14% over three months.
- Worldwide#80,329of 4.5m sites · Top 5%
- In Netherlands#1,055of 78.6k sites · Top 5%
- Clothing, worldwide#7,578of 459,295 brands · Top 5%
- Clothing, Netherlands#104of 4,523 brands · Top 5%
120k
estimated visits in September
1 mo ▼ −25.1%4 mo ▼ −14.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
OPEN32 reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OPEN32 holds 2.6 out of 5 on Trustpilot over 124 reviews, 25 of them in the last twelve months: 38% of customers give five stars and 39% one star. That volume places OPEN32 in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
OPEN32 best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read OPEN32's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places OPEN32 in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
OPEN32 ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OPEN32 runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Winterjas + €50 giftcardOPEN327 Oct 2026image
Winterjas + €50 giftcardOPEN327 Oct 2026image
Winterjas + €50 giftcardOPEN327 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026B32 Groep B.V.verified
Text ad20 Oct 2026B32 Groep B.V.verified
Text ad20 Oct 2026B32 Groep B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
OPEN32 influencers
The creators who tag @open32nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @open32nl on Instagram, led by DC Models (37.2k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDC Models@dcmodelseu · 🇳🇱 NL | Fashion style luxury Creator | 37.2k | 0.2% | 1 | Tagged @open32nl |
06 · Competitors according to Gravity
OPEN32 competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OPEN32 among Clothing brands in the Netherlands. The closest is Sans, then peek-cloppenburg.nl, Madewell, soliver.de, Próchnik, CECIL Online-Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sanssans.nl | |||||||
| peek-cloppenburg.nlpeek-cloppenburg.nl | |||||||
| Madewellmadewell.com | |||||||
| soliver.desoliver.de | |||||||
| Próchnikprochnik.pl | |||||||
| CECIL Online-Shopcecil.com |
07 · Company
Who is behind OPEN32?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OPEN32 is a company based in Netherlands, founded in 1971 according to LinkedIn, on a domain registered in December 2000. It employs about 225 people.
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1971, per LinkedIn
- Domain registered
- 22 Dec 2000
- Employees
- 225 on LinkedIn
- Own store
- open32.nl · Magento
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OPEN32
What people ask Google about OPEN32.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OPEN32 legit?
According to Gravity by Benchr, OPEN32 is a brand based in the Netherlands: its website has existed since December 2000, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 225 people on LinkedIn, it has 18,549 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about OPEN32?
Customers rate OPEN32 2.6 out of 5 on Trustpilot over 124 reviews, 25 of them in the last twelve months: 38% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OPEN32 known for?
OPEN32 is a Dutch multibrand fashion store for men and women, offering clothing from brands like G-Star, PME Legend, and Silvercreek. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a OPEN32 discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OPEN32 advertises on Facebook and Instagram and on Google, where its offers often run. Check open32.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy OPEN32?
OPEN32 sells on its own website, open32.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OPEN32?
Gravity by Benchr records a company based in Netherlands, founded in 1971 according to LinkedIn, on a domain registered in 2000, with 225 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OPEN32 growing?
Not at the moment. Gravity by Benchr estimates about 120,200 visits to open32.nl in September 2026, down 25% in a month and down 14% over three months. OPEN32 ranks #104 of 4,523 Clothing brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OPEN32 use?
Gravity by Benchr identifies open32.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OPEN32's ad budget?
Gravity by Benchr does not publish a spend figure for OPEN32 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the Netherlands?
Among Clothing brands in the Netherlands in the Gravity by Benchr index, OPEN32 ranks #104 of 4,523 by estimated traffic. Its closest competitors on the same market are Sans, peek-cloppenburg.nl, Madewell, soliver.de and Próchnik. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OPEN32.