Brand page · Personal Care

Oral-B Top 5% worldwide Top 5% in Personal Care
oralb.nl·Since 2000

Oral-B: 123K visits a month, 324 active Meta ads.

Oral-B — Oral-B is a brand that sells electric and manual toothbrushes, floss, and other dental health products for maintaining good oral hygiene and healthy smiles. In September 2026 oralb.nl drew an estimated 123K visits, down 12% on the month before. It ranks #46 of 2,136 Personal Care brands and holds a 3.7 Trustpilot rating over 2,975 reviews.

oralb.nl@oralb 212KYouTube 11.1KFacebookTrustpilot 3.7Meta Ad Library 324

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
123K
−12% vs. August 2026
Instagram followers
212K
732 posts · @oralb
Trustpilot
3.7
2,975 reviews · 609 in 12 months
Meta ads
324
active · on Google since 2022
Products
—
Data not available
Rank in Netherlands
#46
of 2,136 in Personal Care
LinkedIn
—
Data not available
Earned media value
€12.3k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Oral-B is a brand that sells electric and manual toothbrushes, floss, and other dental health products for maintaining good oral hygiene and healthy smiles.

01 · Traffic

How much traffic Oral-B gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Oral-B drew an estimated 123K visits in September 2026, down 12% on the month before and up 15% over three months.

  • Worldwide#78,648of 4.5M sites · Top 5%
  • In Netherlands#1,031of 78.6K sites · Top 5%
  • Personal Care, worldwide#3,816of 215,119 brands · Top 5%
  • Personal Care, Netherlands#46of 2,136 brands · Top 5%
Monthly visitssource Sept 2026

123K

estimated visits in September

1 mo ▼ −12.4%4 mo ▲ +14.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Oral-B.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Oral-B holds 3.7 out of 5 on Trustpilot over 2,975 reviews, 609 of them in the last twelve months: 46% of customers give five stars and 17% one star. That volume places Oral-B in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.7TrustScore · 2,975 reviews · 609 in 12 months
Top 5% review volume
5 ★46%
4 ★18%
3 ★12%
2 ★7%
1 ★17%

Health & Medical

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Oral-B sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Oral-B's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care97%
Health & Beauty0%
Dentistry0%

The dominant category places Oral-B in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Oral-B.

The creators who tag @oralb on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @oralb on Instagram, led by وارد کننده محصولات اورال بی (14.7K followers, 0.5% engagement).

Influencersaccounts tagging @oralb · Instagram
AccountProfileFollowersEngagementTagsRelationship
ووارد کننده محصولات اورال بی@amiral__b · 🇮🇷 IRBeauty cosmetics skincare Creator14.7K0.5%6Tagged @oralb
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Oral-B competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Oral-B among Personal Care brands. The closest is Oral-B India, then MyVariations, Autobrush®, Waterpik, Oclean, SURI.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Oral-B Indiaoral-b.co.in
MyVariationsmyvariations.com
Autobrush®tryautobrush.com
Waterpikwaterpik.com
Ocleanoclean.com
SURItrysuri.com
Competitors Gravity finds for Oral-B. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Oral-B with Oral-B India

07 · Company

The company behind Oral-B.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Oral-B is an e-commerce brand, on a domain registered in July 2000.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
13 Jul 2000
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
oralb.nl
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Oral-B

What people ask Google about Oral-B.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Oral-B legit or a scam?

According to Gravity by Benchr, Oral-B is a brand: its website has existed since July 2000, its Trustpilot profile is claimed by the brand, it has 212,309 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Oral-B reviews

Customers rate Oral-B 3.7 out of 5 on Trustpilot over 2,975 reviews, 609 of them in the last twelve months: 46% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Oral-B known for?

Oral-B is a brand that sells electric and manual toothbrushes, floss, and other dental health products for maintaining good oral hygiene and healthy smiles. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Does Oral-B have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Oral-B advertises on Facebook and Instagram and on Google, where its offers often run. Check oralb.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Oral-B?

Gravity by Benchr records a company, whose domain was registered in 2000. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Oral-B growing?

Yes. Gravity by Benchr estimates about 123,200 visits to oralb.nl in September 2026, down 12% in a month and up 15% over three months. Oral-B ranks #46 of 2,136 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Oral-B spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Oral-B on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, Oral-B ranks #46 of 2,136 by estimated traffic. Its closest competitors on the same market are Oral-B India, MyVariations, Autobrush®, Waterpik, Oclean. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Oral-B.