Brand page · Party & Celebration
Oriental Trading: 4.1m visits a month, 296 active Meta ads.
Oriental Trading — Oriental Trading Company is a retailer that sells party supplies, toys, crafts, teaching supplies, religious supplies, candy, home decor, wedding supplies, and personalized products. The company aims to make life more fun by providing products for individuals, nonprofits, churches, and schools. In September 2026 orientaltrading.com drew an estimated 4.1m visits, up 34% on the month before. It ranks #2 of 7,801 Party & Celebration brands and holds a 4.5 Trustpilot rating over 14,348 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Oriental Trading Company is a retailer that sells party supplies, toys, crafts, teaching supplies, religious supplies, candy, home decor, wedding supplies, and personalized products. The company aims to make life more fun by providing products for individuals, nonprofits, churches, and schools.
01 · Traffic
How much traffic Oriental Trading gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Oriental Trading drew an estimated 4.1m visits in September 2026, up 34% on the month before and up 25% over three months.
- Worldwide#4,607of 4.5m sites · Top 1%
- In United States#1,565of 1.2m sites · Top 1%
- Party & Celebration, worldwide#4of 46,327 brands · Top 1%
- Party & Celebration, United States#2of 7,801 brands · Top 1%
4.1m
estimated visits in September
1 mo ▲ +34.4%4 mo ▲ +24.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Oriental Trading.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Oriental Trading holds 4.5 out of 5 on Trustpilot over 14,348 reviews, 34 of them in the last twelve months: 80% of customers give five stars and 5% one star. That volume places Oriental Trading in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Children's Store Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Oriental Trading sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Oriental Trading's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Oriental Trading in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Oriental Trading is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Oriental Trading runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
A Dr. Seuss™ party? What a way to spend a day! https://bit.ly/4zoKkdF 🎥 @fernandmaplestyleOriental Trading Company14 Oct 2026video
See what's new! Over 400 NEW frightfully fun non-candy treats! https://bit.ly/3V9SmbzOriental Trading Company14 Oct 2026video
Everything's more fun with Sesame Street! https://bit.ly/4zgXZo7Oriental Trading Company14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Oriental Trading Company, Incverified
Text ad19 Oct 2026Oriental Trading Company, Incverified
Text ad19 Oct 2026Oriental Trading Company, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Oriental Trading.
The creators who tag @orientaltrading on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @orientaltrading on Instagram, led by Rachel McAffee (14k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRachel McAffee@fawn_parties · 🇺🇸 US | Decoration garden diy Creator | 14k | 0.2% | 4 | Tagged @orientaltrading |
06 · Competitors according to Gravity
Who Oriental Trading competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Oriental Trading among Party & Celebration brands. The closest is Party City, then Party Expert, partyhallen.se, looksharpstore.co.nz, partykungen.se, partyking.no.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Party Citypartycity.com | |||||||
| Party Expertparty-expert.com | |||||||
| partyhallen.separtyhallen.se | |||||||
| looksharpstore.co.nzlooksharpstore.co.nz | |||||||
| partykungen.separtykungen.se | |||||||
| partyking.nopartyking.no |
07 · Company
The company behind Oriental Trading.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Oriental Trading is an e-commerce brand, founded in 1932 according to LinkedIn, on a domain registered in May 1998. It employs about 1,048 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1932, per LinkedIn
- Domain registered
- 15 May 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,048 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- orientaltrading.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Oriental Trading
What people ask Google about Oriental Trading.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Oriental Trading a legit company?
According to Gravity by Benchr, Oriental Trading is a brand: its website has existed since May 1998, its Trustpilot profile is claimed by the brand, it employs 1,048 people on LinkedIn, it has 226,330 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Oriental Trading?
Customers rate Oriental Trading 4.5 out of 5 on Trustpilot over 14,348 reviews, 34 of them in the last twelve months: 80% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Oriental Trading known for?
Oriental Trading Company is a retailer that sells party supplies, toys, crafts, teaching supplies, religious supplies, candy, home decor, wedding supplies, and personalized products. The company aims to make life more fun by providing products for individuals, nonprofits, churches, and schools. Gravity by Benchr classifies it under Party & Celebration. Source: Gravity by Benchr product classification.
Is there a Oriental Trading discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Oriental Trading advertises on Facebook and Instagram and on Google, where its offers often run. Check orientaltrading.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Oriental Trading?
Gravity by Benchr records a company, founded in 1932 according to LinkedIn, on a domain registered in 1998, with 1,048 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Oriental Trading growing?
Yes. Gravity by Benchr estimates about 4,129,900 visits to orientaltrading.com in September 2026, up 34% in a month and up 25% over three months. Oriental Trading ranks #2 of 7,801 Party & Celebration brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Oriental Trading spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Oriental Trading on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Party & Celebration brands?
Among Party & Celebration brands in the Gravity by Benchr index, Oriental Trading ranks #2 of 7,801 by estimated traffic. Its closest competitors on the same market are Party City, Party Expert, partyhallen.se, looksharpstore.co.nz and partykungen.se. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Oriental Trading.