Brand page · Clothing · United Kingdom
Sunspel: 434K visits a month, 388 active Meta ads, Gravity score 615.
Sunspel — Sunspel is a classic English clothing manufacturer that produces high-quality, durable basic clothing made from fine cotton and wool with modern, timeless design. In September 2026 sunspel.com drew an estimated 434K visits, down 4% on the month before. It ranks #326 of 97,158 Clothing brands in United Kingdom and holds a 1.7 Trustpilot rating over 111 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sunspel is a classic English clothing manufacturer that produces high-quality, durable basic clothing made from fine cotton and wool with modern, timeless design.
01 · Traffic
How much traffic Sunspel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sunspel drew an estimated 434K visits in September 2026, down 4% on the month before and down 14% over three months.
- Worldwide#27,853of 4.5M sites · Top 1%
- In United States#9,052of 1.2M sites · Top 1%
- Clothing, worldwide#2,325of 459,295 brands · Top 1%
- Clothing, United States#326of 97,158 brands · Top 1%
434K
estimated visits in September
1 mo ▼ −3.5%4 mo ▼ −14.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sunspel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sunspel holds 1.7 out of 5 on Trustpilot over 111 reviews, 40 of them in the last twelve months: 24% of customers give five stars and 66% one star. That volume places Sunspel in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sunspel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sunspel sells on Shopify, 92% of its catalogue in stock. The best seller is Men's Classic T-shirt in White, at £95.00, followed by Men's Riviera Polo Shirt in Navy and Men's Classic T-shirt in Black.
#1Men's Classic T-shirt in WhiteSunspel£95.00In stock
#2Men's Riviera Polo Shirt in NavySunspel£140.00In stock
#3Men's Classic T-shirt in BlackSunspel£95.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sunspel in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 23% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$377.22
- Currency
- GBP
04 · Ads
What Sunspel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sunspel runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2025 (image, text, video).
The Sunspel LoopbackSunspel14 Oct 2026video
The Sunspel LoopbackSunspel14 Oct 2026video
Mark Strong in SunspelSunspel14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Sunspel Limitedverified
Text ad19 Oct 2026Sunspel Limitedverified
Text ad19 Oct 2026Sunspel Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sunspel.
The creators who tag @sunspelclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sunspel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sunspel among Clothing brands in United Kingdom. The closest is elo, then UndrDog, breadandboxers.com, Mack Weldon, All Citizens, Original Penguin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| eloexportleftovers.com | |||||||
| UndrDogundrdog.com | |||||||
| breadandboxers.combreadandboxers.com | |||||||
| Mack Weldonmackweldon.com | |||||||
| All Citizensallcitizens.com | |||||||
| Original Penguinoriginalpenguin.com |
07 · Company
The company behind Sunspel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sunspel is a company based in Nottingham, United Kingdom, founded in 1860 according to LinkedIn, on a domain registered in April 2003. It employs about 113 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Nottingham
- Founded
- 1860, per LinkedIn
- Domain registered
- 7 Apr 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 113 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sunspel.com · Shopify · GBP
- Catalogue
- 163 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sunspel
What people ask Google about Sunspel.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sunspel legit?
According to Gravity by Benchr, Sunspel is a brand based in Nottingham, United Kingdom: its website has existed since April 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 113 people on LinkedIn, it has 169,801 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sunspel?
Customers rate Sunspel 1.7 out of 5 on Trustpilot over 111 reviews, 40 of them in the last twelve months: 24% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sunspel sell?
Sunspel is a classic English clothing manufacturer that produces high-quality, durable basic clothing made from fine cotton and wool with modern, timeless design. Gravity by Benchr classifies it under Clothing, with Clothing making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Sunspel expensive?
Sunspel's best seller, Men's Classic T-shirt in White, sells £95.00 on sunspel.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check sunspel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Sunspel promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sunspel advertises on Facebook and Instagram and on Google, where its offers often run. Check sunspel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sunspel?
Sunspel sells on its own website, sunspel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Sunspel?
Gravity by Benchr records a company based in Nottingham, United Kingdom, founded in 1860 according to LinkedIn, on a domain registered in 2003, with 113 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sunspel doing well?
Not at the moment. Gravity by Benchr estimates about 434,100 visits to sunspel.com in September 2026, down 4% in a month and down 14% over three months. Sunspel ranks #326 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sunspel use?
Gravity by Benchr identifies sunspel.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sunspel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sunspel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Sunspel ranks #326 of 97,158 by estimated traffic. Its closest competitors on the same market are elo, UndrDog, breadandboxers.com, Mack Weldon, All Citizens. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sunspel.