Brand page · Clothing · United States
ORIGIN traffic, ads & competitors 209k visits a month, 223 active Meta ads, Gravity score 534.
ORIGIN — ORIGIN is an American-made apparel brand that produces workwear, streetwear, and fightwear including BJJ gear, boots, and denim. The brand manufactures products in its Maine-based factories and focuses on creating durable, heirloom quality goods. In September 2026 originusa.com drew an estimated 209k visits, down 9% on the month before. It ranks #718 of 97,158 Clothing brands in the United States and holds a 3.1 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ORIGIN is an American-made apparel brand that produces workwear, streetwear, and fightwear including BJJ gear, boots, and denim. The brand manufactures products in its Maine-based factories and focuses on creating durable, heirloom quality goods.
01 · Traffic
ORIGIN website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ORIGIN drew an estimated 209k visits in September 2026, down 9% on the month before and down 22% over three months.
- Worldwide#50,604of 4.5m sites · Top 5%
- In United States#16,593of 1.2m sites · Top 5%
- Clothing, worldwide#4,591of 459,295 brands · Top 1%
- Clothing, United States#718of 97,158 brands · Top 1%
209k
estimated visits in September
1 mo ▼ −8.6%4 mo ▼ −22.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ORIGIN reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ORIGIN holds 3.1 out of 5 on Trustpilot over 10 reviews, 9 of them in the last twelve months: 30% of customers give five stars and 60% one star.
Shoe Store Clothing Store Streetwear Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ORIGIN best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ORIGIN sells on Shopify, 93% of its catalogue in stock. The best seller is DELTA FLEX™ Performance Stretch Jeans – STRAIGHT, at US$138.00, followed by ORIGIN® CORE Everyday T-Shirt and DELTA FLEX™ Performance Stretch Jeans – TAPER.
#1DELTA FLEX™ Performance Stretch Jeans – STRAIGHTORIGINUS$138.00In stock
#2ORIGIN® CORE Everyday T-ShirtORIGINUS$35.00In stock
#3DELTA FLEX™ Performance Stretch Jeans – TAPERORIGINUS$138.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ORIGIN in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 95% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$138.00
- Currency
- USD
04 · Ads
ORIGIN ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ORIGIN runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
Buy a Gi, Get FREE SlidesORIGIN5 Oct 2026image
Get $68 Slides FreeORIGIN5 Oct 2026image
DELTA FLEX™ Performance Stretch Jeans – STRAIGHTORIGIN4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Origin BJJ LLCverified
Image ad20 Oct 2026Origin BJJ LLCverified
Text ad20 Oct 2026Origin BJJ LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
ORIGIN influencers
The creators who tag @originusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @originusa on Instagram, led by John Dudley (351k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJohn Dudley@nockontv · 🇺🇸 US | Fitness sport bodybuilding Creator | 351k | 0.1% | 12 | Tagged @originusa |
06 · Competitors according to Gravity
ORIGIN competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ORIGIN among Clothing brands in the United States. The closest is Born Primitive, then AESTHETIC, PORRADA FIGHTWEAR, Kingz, Tatami Fightwear, Dragon Bleu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Born Primitivebornprimitive.com | |||||||
| AESTHETICfightaesthetic.com | |||||||
| PORRADA FIGHTWEARporradafightwear.com | |||||||
| Kingzkingz.com | |||||||
| Tatami Fightweartatamifightwear.com | |||||||
| Dragon Bleudragonbleu.fr |
07 · Company
Who is behind ORIGIN?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ORIGIN is a company based in Farmington, United States, founded in 2011 according to LinkedIn, on a domain registered in April 2005. It employs about 51 people.
- Entity country
- 🇺🇸 United States · Farmington
- Founded
- 2011, per LinkedIn
- Domain registered
- 23 Apr 2005
- Status
- Operating
- Employees
- 51 on LinkedIn
- Own store
- originusa.com · Shopify · USD
- Catalogue
- 211 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ORIGIN
What people ask Google about ORIGIN.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ORIGIN legit or a scam?
According to Gravity by Benchr, ORIGIN is a brand based in Farmington, United States: its website has existed since April 2005, it sells on a Shopify store, it employs 51 people on LinkedIn, it has 410,543 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ORIGIN reviews
Customers rate ORIGIN 3.1 out of 5 on Trustpilot over 10 reviews, 9 of them in the last twelve months: 30% give five stars, 60% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ORIGIN known for?
ORIGIN is an American-made apparel brand that produces workwear, streetwear, and fightwear including BJJ gear, boots, and denim. The brand manufactures products in its Maine-based factories and focuses on creating durable, heirloom quality goods. Gravity by Benchr classifies it under Clothing, with Activewear making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does ORIGIN cost?
ORIGIN's best seller, DELTA FLEX™ Performance Stretch Jeans – STRAIGHT, sells US$138.00 on originusa.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check originusa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a ORIGIN discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ORIGIN advertises on Facebook and Instagram and on Google, where its offers often run. Check originusa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ORIGIN?
ORIGIN sells on its own website, originusa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ORIGIN?
Gravity by Benchr records a company based in Farmington, United States, founded in 2011 according to LinkedIn, on a domain registered in 2005, with 51 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ORIGIN doing well?
Not at the moment. Gravity by Benchr estimates about 208,700 visits to originusa.com in September 2026, down 9% in a month and down 22% over three months. ORIGIN ranks #718 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ORIGIN use?
Gravity by Benchr identifies originusa.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ORIGIN's ad budget?
Gravity by Benchr does not publish a spend figure for ORIGIN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, ORIGIN ranks #718 of 97,158 by estimated traffic. Its closest competitors on the same market are Born Primitive, AESTHETIC, PORRADA FIGHTWEAR, Kingz and Tatami Fightwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ORIGIN.