Brand page · Personal Care · United Kingdom
OTB Hair traffic, ads & competitors 68k visits a month, 10 active Meta ads, Gravity score 444.
OTB Hair — OTB Hair & Beauty is a premium hair care and beauty products retailer that sells shampoos, conditioners, styling tools, and treatments to keep hair healthy and beautiful. In September 2026 otbhair.com drew an estimated 68k visits, down 29% on the month before. It ranks #268 of 8,226 Personal Care brands in the United Kingdom and holds a 4.7 Trustpilot rating over 1,676 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OTB Hair & Beauty is a premium hair care and beauty products retailer that sells shampoos, conditioners, styling tools, and treatments to keep hair healthy and beautiful.
01 · Traffic
OTB Hair website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OTB Hair drew an estimated 68k visits in September 2026, down 29% on the month before and down 51% over three months.
- Worldwide#130,587of 4.5m sites · Top 5%
- In United Kingdom#6,813of 192k sites · Top 5%
- Personal Care, worldwide#6,534of 215,119 brands · Top 5%
- Personal Care, United Kingdom#268of 8,226 brands · Top 5%
68k
estimated visits in September
1 mo ▼ −28.8%4 mo ▼ −51.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
OTB Hair reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OTB Hair holds 4.7 out of 5 on Trustpilot over 1,676 reviews, 857 of them in the last twelve months: 90% of customers give five stars and 6% one star. That volume places OTB Hair in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Hair Product Store Beauty Product Supplier Beauty Products Wholesaler Barber Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
OTB Hair best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OTB Hair sells on Shopify, 82% of its catalogue in stock. The best seller is Wella Koleston Perfect Me+ 60ml, at £9.50, followed by Wella Color Touch 60ml and L’Oréal Professionnel Dia Light 50ml.
#1Wella Koleston Perfect Me+ 60mlOTB Hair£9.50In stock
#2Wella Color Touch 60mlOTB Hair£8.96In stock
#3L’Oréal Professionnel Dia Light 50mlOTB Hair£7.10In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OTB Hair in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 15% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$37.06
- Currency
- GBP
04 · Ads
OTB Hair ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OTB Hair runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since August 2022 (image, text, video).
September is here, and the busiest months are just around the corner. Is your salon fully stocked? 💇🏻♀️ Save 22% OFF salon essentials forOTB Hair19 Sept 2026image
Extra 22% OFF: Code: VIP22OTB Hair17 Sept 2026image
L'Oréal Professionnel Cream Oxydant 20 Vol (6%) 1000mlOTB Hair14 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OTB Hair and Beauty Supplies Ltdverified
Text ad20 Oct 2026OTB Hair and Beauty Supplies Ltdverified
Text ad20 Oct 2026OTB Hair and Beauty Supplies Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
OTB Hair influencers
The creators who tag @otbhaircom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
OTB Hair competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OTB Hair among Personal Care brands in the United Kingdom. The closest is Curl Care, then Regis Salons, Naturalistic Products, Scissor Sister Camlough & Banbridge, Luxurious Look, The LTL Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Curl Carecurlcare.uk | |||||||
| Regis Salonsregissalons.co.uk | |||||||
| Naturalistic Productsnaturalisticproducts.co.uk | |||||||
| Scissor Sister Camlough & Banbridgescissorsistercamlough.com | |||||||
| Luxurious Lookluxuriouslook.co.uk | |||||||
| The LTL Shoptheltlshop.com |
07 · Company
Who is behind OTB Hair?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OTB Hair is a company based in Enfield, United Kingdom, on a domain registered in October 2021.
- Entity country
- 🇬🇧 United Kingdom · Enfield
- Domain registered
- 27 Oct 2021
- Own store
- otbhair.com · Shopify · GBP
- Catalogue
- 159 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OTB Hair
What people ask Google about OTB Hair.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OTB Hair a legit company?
According to Gravity by Benchr, OTB Hair is a brand based in Enfield, United Kingdom: its website has existed since October 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 5,725 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OTB Hair reviews
Customers rate OTB Hair 4.7 out of 5 on Trustpilot over 1,676 reviews, 857 of them in the last twelve months: 90% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OTB Hair sell?
OTB Hair & Beauty is a premium hair care and beauty products retailer that sells shampoos, conditioners, styling tools, and treatments to keep hair healthy and beautiful. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does OTB Hair cost?
OTB Hair's best seller, Wella Koleston Perfect Me+ 60ml, sells £9.50 on otbhair.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check otbhair.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a OTB Hair discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OTB Hair advertises on Facebook and Instagram and on Google, where its offers often run. Check otbhair.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy OTB Hair?
OTB Hair sells on its own website, otbhair.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind OTB Hair?
Gravity by Benchr records a company based in Enfield, United Kingdom, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OTB Hair doing well?
Not at the moment. Gravity by Benchr estimates about 68,000 visits to otbhair.com in September 2026, down 29% in a month and down 51% over three months. OTB Hair ranks #268 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OTB Hair use?
Gravity by Benchr identifies otbhair.com as a Shopify store (Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OTB Hair's ad budget?
Gravity by Benchr does not publish a spend figure for OTB Hair on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, OTB Hair ranks #268 of 8,226 by estimated traffic. Its closest competitors on the same market are Curl Care, Regis Salons, Naturalistic Products, Scissor Sister Camlough & Banbridge and Luxurious Look. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OTB Hair.