Brand page · Clothing · Australia
OTTWAY traffic, ads & competitors 106k visits a month, 160 active Meta ads, Gravity score 658.
OTTWAY — OTTWAY is a unisex sustainable clothing brand that creates premium quality clothing in small batches and restocks on-demand, with a focus on promoting a sustainable future by donating funds towards solar power installation. In September 2026 ottwaythelabel.com drew an estimated 106k visits, down 50% on the month before. It ranks #314 of 12,275 Clothing brands in Australia and holds a 4.8 Trustpilot rating over 335 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OTTWAY is a unisex sustainable clothing brand that creates premium quality clothing in small batches and restocks on-demand, with a focus on promoting a sustainable future by donating funds towards solar power installation.
01 · Traffic
OTTWAY website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OTTWAY drew an estimated 106k visits in September 2026, down 50% on the month before and down 6% over three months.
- Worldwide#88,980of 4.5m sites · Top 5%
- In Australia#1,981of 105k sites · Top 5%
- Clothing, worldwide#8,451of 459,295 brands · Top 5%
- Clothing, Australia#314of 12,275 brands · Top 5%
106k
estimated visits in September
1 mo ▼ −49.8%4 mo ▼ −6.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
OTTWAY reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OTTWAY holds 4.8 out of 5 on Trustpilot over 335 reviews, 167 of them in the last twelve months: 92% of customers give five stars and 5% one star. That volume places OTTWAY in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
OTTWAY best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OTTWAY sells on Shopify, 90% of its catalogue in stock. The best seller is The Rarebird Jacket - Women, at A$290.00, followed by The Cream Rarebird Jacket - Women and The Rarebird Jacket.
#1The Rarebird Jacket - WomenOTTWAYA$290.00In stock
#2The Cream Rarebird Jacket - WomenOTTWAYA$290.00In stock
#3The Rarebird JacketOTTWAYA$290.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OTTWAY in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 70% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$111.58
- Currency
- AUD
04 · Ads
OTTWAY ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OTTWAY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
TROPICAL BALANCE IS NOW LIVE | OTTWAYOttway The Label6 Oct 2026video
Built on good times, quality, and community.Ottway The Label6 Oct 2026video
UNISEX & SUSTAINABLE | Ottway The LabelOttway The Label6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OTTWAY THE LABEL PTY LTDverified
Text ad20 Oct 2026OTTWAY THE LABEL PTY LTDverified
Text ad20 Oct 2026OTTWAY THE LABEL PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
OTTWAY influencers
The creators who tag @ottway_thelabel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ottway_thelabel on Instagram, led by Irene Sacristan ~ NERI (121k followers, 8.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIrene Sacristan ~ NERI@nerii_xx · 🇲🇦 MA | Travel tourism exploration Creator | 121k | 8.9% | 5 | Tagged @ottway_thelabel |
06 · Competitors according to Gravity
OTTWAY competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OTTWAY among Clothing brands in Australia. The closest is Ena Pelly, then Butter, Geedup Co., Carhartt WIP AU, Mutimer, Mr Simple.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ena Pellyenapelly.com.au | |||||||
| Butterbuttergoods.com | |||||||
| Geedup Co.geedupclothing.com | |||||||
| Carhartt WIP AUcarhartt-wip.com.au | |||||||
| Mutimermutimer.co | |||||||
| Mr Simplemrsimple.com.au |
07 · Company
Who is behind OTTWAY?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OTTWAY is a company based in Collingwood, Australia, founded in 2018 according to LinkedIn, on a domain registered in September 2017. It employs about 8 people.
- Entity country
- 🇦🇺 Australia · Collingwood
- Founded
- 2018, per LinkedIn
- Domain registered
- 30 Sept 2017
- Employees
- 8 on LinkedIn
- Own store
- ottwaythelabel.com · Shopify · AUD
- Catalogue
- 1,139 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OTTWAY
What people ask Google about OTTWAY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OTTWAY legit or a scam?
According to Gravity by Benchr, OTTWAY is a brand based in Collingwood, Australia: its website has existed since September 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 235,793 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OTTWAY reviews
Customers rate OTTWAY 4.8 out of 5 on Trustpilot over 335 reviews, 167 of them in the last twelve months: 92% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OTTWAY sell?
OTTWAY is a unisex sustainable clothing brand that creates premium quality clothing in small batches and restocks on-demand, with a focus on promoting a sustainable future by donating funds towards solar power installation. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does OTTWAY cost?
OTTWAY's best seller, The Rarebird Jacket - Women, sells A$290.00 on ottwaythelabel.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check ottwaythelabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a OTTWAY discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OTTWAY advertises on Facebook and Instagram and on Google, where its offers often run. Check ottwaythelabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy OTTWAY?
OTTWAY sells on its own website, ottwaythelabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind OTTWAY?
Gravity by Benchr records a company based in Collingwood, Australia, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OTTWAY doing well?
Not at the moment. Gravity by Benchr estimates about 106,400 visits to ottwaythelabel.com in September 2026, down 50% in a month and down 6% over three months. OTTWAY ranks #314 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OTTWAY use?
Gravity by Benchr identifies ottwaythelabel.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OTTWAY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OTTWAY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, OTTWAY ranks #314 of 12,275 by estimated traffic. Its closest competitors on the same market are Ena Pelly, Butter, Geedup Co., Carhartt WIP AU and Mutimer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OTTWAY.