Brand page · Beds & Accessories · United Kingdom
OTTY: 126K visits a month, 174 active Meta ads, Gravity score 651.
OTTY — OTTY Sleep is a UK-based company that sells award-winning hybrid mattresses featuring bamboo and charcoal infused memory foam, designed to provide comfort, support and temperature control for better sleep. In September 2026 otty.com drew an estimated 126K visits, down 14% on the month before. It ranks #9 of 592 Beds & Accessories brands in United Kingdom and holds a 4.0 Trustpilot rating over 11,284 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Beds & Accessories brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OTTY Sleep is a UK-based company that sells award-winning hybrid mattresses featuring bamboo and charcoal infused memory foam, designed to provide comfort, support and temperature control for better sleep.
01 · Traffic
How much traffic OTTY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OTTY drew an estimated 126K visits in September 2026, down 14% on the month before and down 2% over three months.
- Worldwide#77,377of 4.5M sites · Top 5%
- In United Kingdom#3,970of 192K sites · Top 5%
- Beds & Accessories, worldwide#270of 14,534 brands · Top 5%
- Beds & Accessories, United Kingdom#9of 592 brands · Top 5%
126K
estimated visits in September
1 mo ▼ −13.6%4 mo ▼ −1.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OTTY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OTTY holds 4.0 out of 5 on Trustpilot over 11,284 reviews, 717 of them in the last twelve months: 78% of customers give five stars and 6% one star. That volume places OTTY in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Bed Shop Mattress Store Bedroom Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OTTY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OTTY sells on Shopify, 80% of its catalogue in stock. The best seller is OTTY Original Hybrid Mattress, at £499.99–£849.99, followed by OTTY Deluxe Pure Pillow and OTTY Deluxe Pillow.
#1OTTY Original Hybrid MattressOTTY£499.99–£849.99In stock
#2OTTY Deluxe Pure PillowOTTY£69.99In stock
#3OTTY Deluxe PillowOTTY£64.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OTTY in its comparison group.
- Average rating
- 4.27 / 5
- Rated products
- 69% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$661.77
- Currency
- GBP
04 · Ads
What OTTY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OTTY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Fall in Love with SleepOTTY Mattress7 Oct 2026video
Fall in Love with SleepOTTY Mattress6 Oct 2026image
Fall in Love with SleepOTTY Mattress5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026OTTY Sleep Ltdverified
Text ad20 Oct 2026OTTY Sleep Ltdverified
Text ad20 Oct 2026OTTY Sleep Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OTTY.
The creators who tag @ottysleep on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who OTTY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OTTY among Beds & Accessories brands in United Kingdom. The closest is mattressonline.co.uk, then DreamCloudSleep, Emma, emma-matratze.de, napqueens.com, Casper.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mattressonline.co.ukmattressonline.co.uk | |||||||
| DreamCloudSleepdreamcloudsleep.com | |||||||
| Emmaemma-sleep.co.uk | |||||||
| emma-matratze.deemma-matratze.de | |||||||
| napqueens.comnapqueens.com | |||||||
| Caspercasper.com |
07 · Company
The company behind OTTY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OTTY is a company based in Leeds, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in July 2003. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Leeds
- Founded
- 2016, per LinkedIn
- Domain registered
- 3 Jul 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- otty.com · Shopify · GBP
- Catalogue
- 38 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OTTY
What people ask Google about OTTY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OTTY legit or a scam?
According to Gravity by Benchr, OTTY is a brand based in Leeds, United Kingdom: its website has existed since July 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 12,273 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OTTY reviews: is it worth it?
Customers rate OTTY 4.0 out of 5 on Trustpilot over 11,284 reviews, 717 of them in the last twelve months: 78% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OTTY?
OTTY Sleep is a UK-based company that sells award-winning hybrid mattresses featuring bamboo and charcoal infused memory foam, designed to provide comfort, support and temperature control for better sleep. Gravity by Benchr classifies it under Beds & Accessories, with Mattresses making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is OTTY expensive?
OTTY's best seller, OTTY Original Hybrid Mattress, sells from £499.99 to £849.99 on otty.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check otty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does OTTY have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OTTY advertises on Facebook and Instagram and on Google, where its offers often run. Check otty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OTTY?
OTTY sells on its own website, otty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OTTY?
Gravity by Benchr records a company based in Leeds, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2003, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OTTY growing?
Not at the moment. Gravity by Benchr estimates about 125,500 visits to otty.com in September 2026, down 14% in a month and down 2% over three months. OTTY ranks #9 of 592 Beds & Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OTTY use?
Gravity by Benchr identifies otty.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OTTY's ad budget?
Gravity by Benchr does not publish a spend figure for OTTY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in United Kingdom?
Among Beds & Accessories brands in United Kingdom in the Gravity by Benchr index, OTTY ranks #9 of 592 by estimated traffic. Its closest competitors on the same market are mattressonline.co.uk, DreamCloudSleep, Emma, emma-matratze.de, napqueens.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OTTY.