Brand page · Clothing · India
OUTCAST: 155k visits a month, 142 active Meta ads, Gravity score 626.
OUTCAST — OUTCAST is a women's fashion brand that sells stylish western dresses, bold tops, club party outfits, and winter wear to stay on trend. In September 2026 outcasts.in drew an estimated 155k visits, up 16% on the month before. It ranks #269 of 5,395 Clothing brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 361 peers: Clothing brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OUTCAST is a women's fashion brand that sells stylish western dresses, bold tops, club party outfits, and winter wear to stay on trend.
01 · Traffic
How much traffic OUTCAST gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OUTCAST drew an estimated 155k visits in September 2026, up 16% on the month before and down 22% over three months.
- Worldwide#64,777of 4.5m sites · Top 5%
- In India#3,270of 164k sites · Top 5%
- Clothing, worldwide#5,998of 459,295 brands · Top 5%
- Clothing, India#269of 5,395 brands · Top 5%
155k
estimated visits in September
1 mo ▲ +15.5%4 mo ▼ −22.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OUTCAST.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OUTCAST holds 2.5 out of 5 on Trustpilot over 5 reviews, 5 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OUTCAST sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OUTCAST sells on Shopify, 40% of its catalogue in stock. The best seller is Jennica Laced Up A Line Mini Dress, at ₹2,219.00, followed by Paris Sequin Mini Dress in Maroon and CHRISTIANA A line MINI DRESS in Red.
#1Jennica Laced Up A Line Mini DressOUTCAST₹2,219.00In stock
#2Paris Sequin Mini Dress in MaroonOUTCAST₹3,299.00In stock
#3CHRISTIANA A line MINI DRESS in RedOUTCAST₹1,478.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OUTCAST in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 61% of the catalogue
- In stock
- 40%
- Upper price quartile
- US$29.24
- Currency
- INR
04 · Ads
What OUTCAST is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OUTCAST runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Tokyo Talkin’ one shoulder slit dressOutcast clothing7 Oct 2026image
Made For Close MomentsOutcast clothing7 Oct 2026video
Midnight Siren Corset maxi Dress in MaroonOutcast clothing7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MAYANK CHAUDHARYverified
Text ad20 Oct 2026MAYANK CHAUDHARYverified
Text ad20 Oct 2026MAYANK CHAUDHARYverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OUTCAST.
The creators who tag @outcast_india on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @outcast_india on Instagram, led by vaishnavi garde (17.5k followers, 16.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| vvaishnavi garde@va1shnnav1 · 🇮🇳 IN | Fitness sport bodybuilding Creator | 17.5k | 16.4% | 3 | Tagged @outcast_india |
06 · Competitors according to Gravity
Who OUTCAST competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OUTCAST among Clothing brands in India. The closest is Outcast Clothing, then missguided.co.uk, Club L London, DressBetty, Rebellious Fashion, ricidress.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Outcast Clothingoutcast-clothing.co.uk | |||||||
| missguided.co.ukmissguided.co.uk | |||||||
| Club L Londonclubllondon.com | |||||||
| DressBettydressbetty.com | |||||||
| Rebellious Fashionrebelliousfashion.com | |||||||
| ricidressricidress.com |
07 · Company
The company behind OUTCAST.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OUTCAST is a company based in Uttar pradesh, India, on a domain registered in June 2021. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Uttar pradesh
- Founded
- Data not available
- Domain registered
- 2 Jun 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- outcasts.in · Shopify · INR
- Catalogue
- 159 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OUTCAST
What people ask Google about OUTCAST.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OUTCAST a legit company?
According to Gravity by Benchr, OUTCAST is a brand based in Uttar pradesh, India: its website has existed since June 2021, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 163,323 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is OUTCAST known for?
OUTCAST is a women's fashion brand that sells stylish western dresses, bold tops, club party outfits, and winter wear to stay on trend. Gravity by Benchr classifies it under Clothing, with Dresses making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does OUTCAST cost?
OUTCAST's best seller, Jennica Laced Up A Line Mini Dress, sells ₹2,219.00 on outcasts.in. 40% of the catalogue is in stock. Gravity does not track prices daily: check outcasts.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
OUTCAST promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: OUTCAST advertises on Facebook and Instagram and on Google, where its offers often run. Check outcasts.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OUTCAST?
OUTCAST sells on its own website, outcasts.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind OUTCAST?
Gravity by Benchr records a company based in Uttar pradesh, India, whose domain was registered in 2021, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OUTCAST doing well?
Not at the moment. Gravity by Benchr estimates about 155,200 visits to outcasts.in in September 2026, up 16% in a month and down 22% over three months. OUTCAST ranks #269 of 5,395 Clothing brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OUTCAST use?
Gravity by Benchr identifies outcasts.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OUTCAST's ad budget?
Gravity by Benchr does not publish a spend figure for OUTCAST on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in India?
Among Clothing brands in India in the Gravity by Benchr index, OUTCAST ranks #269 of 5,395 by estimated traffic. Its closest competitors on the same market are Outcast Clothing, missguided.co.uk, Club L London, DressBetty and Rebellious Fashion. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OUTCAST.