Brand page · Outdoor Play Equipment
Vuly Play: 355K visits a month, 943 active Meta ads.
Vuly Play — Vuly Play creates outdoor products like trampolines and swing sets that are designed to be safe and active play experiences for families. In September 2026 vulyplay.com drew an estimated 355K visits, up 18% on the month before. It ranks #1 of 277 Outdoor Play Equipment brands and holds a 4.2 Trustpilot rating over 1,629 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Vuly Play creates outdoor products like trampolines and swing sets that are designed to be safe and active play experiences for families.
01 · Traffic
How much traffic Vuly Play gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vuly Play drew an estimated 355K visits in September 2026, up 18% on the month before and up 26% over three months.
- Worldwide#32,768of 4.5M sites · Top 1%
- In United States#10,639of 1.2M sites · Top 1%
- Outdoor Play Equipment, worldwide#2of 2,720 brands · Top 1%
- Outdoor Play Equipment, United States#1of 277 brands · Top 1%
355K
estimated visits in September
1 mo ▲ +17.7%4 mo ▲ +26.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vuly Play.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vuly Play holds 4.2 out of 5 on Trustpilot over 1,629 reviews, 203 of them in the last twelve months: 87% of customers give five stars and 6% one star. That volume places Vuly Play in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Playground Equipment Supplier Bed Shop Bicycle Store Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vuly Play sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Vuly Play's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Vuly Play in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Currency
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04 · Ads
What Vuly Play is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vuly Play runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
25% off Climbing Frame PlaysetVuly7 Oct 2026image
25% off Quest 2.1 TreehousesVuly7 Oct 2026image
Structures d'Escalade Quest 2.1Vuly7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026American Play LLCverified
Text ad20 Oct 2026American Play LLCverified
Text ad20 Oct 2026VULY TRAMPOLINES PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vuly Play.
The creators who tag @vulyplay on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vulyplay on Instagram, led by winona ✺ (103K followers, 21.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| wwinona ✺@winona_wyborn · 🇬🇧 GB | Parenting family Creator | 103K | 21.8% | 1 | Tagged @vulyplay |
06 · Competitors according to Gravity
Who Vuly Play competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vuly Play among Outdoor Play Equipment brands. The closest is OutdoorToys, then BERG, Official Little Tikes Website, Avenlur, Backyard Discovery, KidKraft.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OutdoorToysoutdoortoys.com | |||||||
| BERGberg.com | |||||||
| Official Little Tikes Websitelittletikes.com | |||||||
| Avenluravenlur.com | |||||||
| Backyard Discoverybackyarddiscovery.com | |||||||
| KidKraftkidkraft.com |
07 · Company
The company behind Vuly Play.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vuly Play is an e-commerce brand, founded in 2007 according to LinkedIn, on a domain registered in March 2016. It employs about 126 people.
- Legal name
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- VAT
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- Entity country
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- Founded
- 2007, per LinkedIn
- Domain registered
- 13 Mar 2016
- Share capital
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- President
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- Employees
- 126 on LinkedIn
- Funding stage
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- Investors
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- VC-backed
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- Own store
- vulyplay.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vuly Play
What people ask Google about Vuly Play.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vuly Play legit or a scam?
According to Gravity by Benchr, Vuly Play is a brand: its website has existed since March 2016, its Trustpilot profile is claimed by the brand, it employs 126 people on LinkedIn, it has 127,123 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Vuly Play?
Customers rate Vuly Play 4.2 out of 5 on Trustpilot over 1,629 reviews, 203 of them in the last twelve months: 87% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Vuly Play?
Vuly Play creates outdoor products like trampolines and swing sets that are designed to be safe and active play experiences for families. Gravity by Benchr classifies it under Outdoor Play Equipment. Source: Gravity by Benchr product classification.
Does Vuly Play have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Vuly Play advertises on Facebook and Instagram and on Google, where its offers often run. Check vulyplay.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Vuly Play?
Gravity by Benchr records a company, founded in 2007 according to LinkedIn, on a domain registered in 2016, with 126 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Vuly Play growing?
Yes. Gravity by Benchr estimates about 354,700 visits to vulyplay.com in September 2026, up 18% in a month and up 26% over three months. Vuly Play ranks #1 of 277 Outdoor Play Equipment brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Vuly Play spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Vuly Play on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Play Equipment brands?
Among Outdoor Play Equipment brands in the Gravity by Benchr index, Vuly Play ranks #1 of 277 by estimated traffic. Its closest competitors on the same market are OutdoorToys, BERG, Official Little Tikes Website, Avenlur, Backyard Discovery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vuly Play.