Brand page · Personal Care · Italy
Oway: 40.1k visits a month, 16 active Meta ads, Gravity score 540.
Oway — OWAY creates professional agricosmetic treatments for hair, face and body using biodynamic, zero-mile, organic, and fair trade ingredients. In September 2026 oway.com drew an estimated 40.1k visits, down 5% on the month before. It ranks #1,640 of 33,626 Personal Care brands in Italy.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OWAY creates professional agricosmetic treatments for hair, face and body using biodynamic, zero-mile, organic, and fair trade ingredients.
01 · Traffic
How much traffic Oway gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Oway drew an estimated 40.1k visits in September 2026, down 5% on the month before and down 31% over three months.
- Worldwide#205,146of 4.5m sites · Top 5%
- In United States#64,987of 1.2m sites · Top 10%
- Personal Care, worldwide#10,446of 215,119 brands · Top 5%
- Personal Care, United States#1,640of 33,626 brands · Top 5%
40.1k
estimated visits in September
1 mo ▼ −5.1%4 mo ▼ −31.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Oway.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Oway holds 3.4 out of 5 on Trustpilot over 8 reviews, 7 of them in the last twelve months: 63% of customers give five stars and 13% one star.
Beauty Supply Store Cosmetics Store Hair Product Store Barber Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Oway sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Oway sells on Shopify, 86% of its catalogue in stock. The best seller is Metal Dispenser 240ml, at €8.00, followed by curly hair bath and curl priming cream.
#1Metal Dispenser 240mlOway€8.00In stock
#2curly hair bathOway€39.00In stock
#3curl priming creamOway€42.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Oway in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 27% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$88.48
- Currency
- EUR
04 · Ads
What Oway is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Oway runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
age better face maskOWAY1 Oct 2026image
OWAYOWAY1 Oct 2026image
OWAYOWAY1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rolland S.r.l.verified
Text ad20 Oct 2026Rolland S.r.l.verified
Text ad20 Oct 2026Rolland S.r.l.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Oway.
The creators who tag @owayofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @owayofficial on Instagram, led by OWAY JAPAN OFFICIAL (15.6k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOWAY JAPAN OFFICIAL@oway.jp_official · 🇯🇵 JP | Beauty cosmetics skincare Creator | 15.6k | 0.4% | 11 | Tagged @owayofficial |
06 · Competitors according to Gravity
Who Oway competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Oway among Personal Care brands in Italy. The closest is Kuri Nüka, then Organic Ceutical, Bellissima, EVEIR, Ballangi, Davines.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kuri Nükakurinuka.com | |||||||
| Organic Ceuticalorganic-ceutical.it | |||||||
| Bellissimabellissima.com | |||||||
| EVEIReveir.it | |||||||
| Ballangiballangi.com | |||||||
| Davinesit.davines.com |
07 · Company
The company behind Oway.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Oway is a company based in Bologna, Italy, founded in 1948 according to LinkedIn, on a domain registered in August 1998. It employs about 161 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Bologna
- Founded
- 1948, per LinkedIn
- Domain registered
- 18 Aug 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 161 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oway.com · Shopify · EUR
- Catalogue
- 250 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Oway
What people ask Google about Oway.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Oway legit?
According to Gravity by Benchr, Oway is a brand based in Bologna, Italy: its website has existed since August 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 161 people on LinkedIn, it has 100,387 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Oway sell?
OWAY creates professional agricosmetic treatments for hair, face and body using biodynamic, zero-mile, organic, and fair trade ingredients. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Oway cost?
Oway's best seller, Metal Dispenser 240ml, sells €8.00 on oway.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check oway.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Oway promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Oway advertises on Facebook and Instagram and on Google, where its offers often run. Check oway.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Oway?
Oway sells on its own website, oway.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Oway?
Gravity by Benchr records a company based in Bologna, Italy, founded in 1948 according to LinkedIn, on a domain registered in 1998, with 161 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Oway doing well?
Not at the moment. Gravity by Benchr estimates about 40,100 visits to oway.com in September 2026, down 5% in a month and down 31% over three months. Oway ranks #1,640 of 33,626 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Oway use?
Gravity by Benchr identifies oway.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Oway's ad budget?
Gravity by Benchr does not publish a spend figure for Oway on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Oway ranks #1,640 of 33,626 by estimated traffic. Its closest competitors on the same market are Kuri Nüka, Organic Ceutical, Bellissima, EVEIR and Ballangi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Oway.