Brand page · Hobbies & Creative Arts

owayo Top 5% worldwide Top 1% in Hobbies & Creative Arts
owayo.com·Since 2001

owayo: 237k visits a month, 43 active Meta ads.

owayo — Easily create your own jersey: Customize the design + color. Unlimited logos + texts. From 1 piece. Design in the owayo 3D Designer!. In September 2026 owayo.com drew an estimated 237k visits, down 8% on the month before. It ranks #98 of 32,083 Hobbies & Creative Arts brands and holds a 4.8 Trustpilot rating over 825 reviews.

owayo.com@owayo 8.7kFacebookLinkedIn 745Trustpilot 4.8Meta Ad Library 43

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
237k
−8% vs. August 2026
Instagram followers
8.7k
490 posts · @owayo
Trustpilot
4.8
825 reviews · 574 in 12 months
Meta ads
43
active · on Google since 2021
Products
—
Data not available
Rank in United States
#98
of 32,083 in Hobbies & Creative Arts
LinkedIn
745
followers · 41 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Easily create your own jersey: Customize the design + color. Unlimited logos + texts. From 1 piece. Design in the owayo 3D Designer!

01 · Traffic

How much traffic owayo gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

owayo drew an estimated 237k visits in September 2026, down 8% on the month before and down 2% over three months.

  • Worldwide#45,487of 4.5m sites · Top 5%
  • In United States#14,834of 1.2m sites · Top 5%
  • Hobbies & Creative Arts, worldwide#608of 136,278 brands · Top 1%
  • Hobbies & Creative Arts, United States#98of 32,083 brands · Top 1%
Monthly visitssource Sept 2026

237k

estimated visits in September

1 mo ▼ −7.7%4 mo ▼ −1.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about owayo.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

owayo holds 4.8 out of 5 on Trustpilot over 825 reviews, 574 of them in the last twelve months: 89% of customers give five stars and 3% one star. That volume places owayo in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.

Trustpilotclaimed page · read 20 Oct 2026
4.8TrustScore · 825 reviews · 574 in 12 months
Top 10% review volumeTop 5% rating quality
5 ★89%
4 ★5%
3 ★2%
2 ★1%
1 ★3%

Printed Clothing Store Sportwear Manufacturer Road Cycling Custom T-Shirt Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What owayo sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read owayo's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Hobbies & Creative Arts
Hobbies & Creative Arts47%
Clothing41%
Apparel & Accessories2%

The dominant category places owayo in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about owayo.

The creators who tag @owayo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @owayo · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who owayo competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for owayo among Hobbies & Creative Arts brands. The closest is spized.com, then Avec Sport, SquadLocker, KXKSHOP, FansIdea, Sports Gear Swag.

CompetitorsHobbies & Creative Arts · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
spized.comspized.com
Avec Sportavecsport.com
SquadLockersquadlocker.com
KXKSHOPkxkshop.com
FansIdeafansidea.com
Sports Gear Swagsportsgearswag.com
Competitors Gravity finds for owayo. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare owayo with spized.com

07 · Company

The company behind owayo.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

owayo is an e-commerce brand, founded in 2001 according to LinkedIn, on a domain registered in April 2001. It employs about 41 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2001, per LinkedIn
Domain registered
23 Apr 2001
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
41 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
owayo.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about owayo

What people ask Google about owayo.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is owayo a legit company?

According to Gravity by Benchr, owayo is a brand: its website has existed since April 2001, its Trustpilot profile is claimed by the brand, it employs 41 people on LinkedIn, it has 8,716 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about owayo?

Customers rate owayo 4.8 out of 5 on Trustpilot over 825 reviews, 574 of them in the last twelve months: 89% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is owayo?

Easily create your own jersey: Customize the design + color. Unlimited logos + texts. From 1 piece. Design in the owayo 3D Designer! Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.

Does owayo have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: owayo advertises on Facebook and Instagram and on Google, where its offers often run. Check owayo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind owayo?

Gravity by Benchr records a company, founded in 2001 according to LinkedIn, on a domain registered in 2001, with 41 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is owayo doing well?

Not at the moment. Gravity by Benchr estimates about 237,100 visits to owayo.com in September 2026, down 8% in a month and down 2% over three months. owayo ranks #98 of 32,083 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is owayo's ad budget?

Gravity by Benchr does not publish a spend figure for owayo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Hobbies & Creative Arts brands?

Among Hobbies & Creative Arts brands in the Gravity by Benchr index, owayo ranks #98 of 32,083 by estimated traffic. Its closest competitors on the same market are spized.com, Avec Sport, SquadLocker, KXKSHOP and FansIdea. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with owayo.