Brand page · Clothing
SquadLocker: 250k visits a month, 18 active Meta ads.
SquadLocker — SquadLocker is a custom apparel and gear software and fulfillment company that helps sports organizations, schools, and businesses develop and distribute custom team uniforms and spirit wear. In September 2026 squadlocker.com drew an estimated 250k visits, up 7% on the month before. It ranks #574 of 97,158 Clothing brands and holds a 4.9 Trustpilot rating over 8,840 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
SquadLocker is a custom apparel and gear software and fulfillment company that helps sports organizations, schools, and businesses develop and distribute custom team uniforms and spirit wear.
01 · Traffic
How much traffic SquadLocker gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SquadLocker drew an estimated 250k visits in September 2026, up 7% on the month before and up 33% over three months.
- Worldwide#43,484of 4.5m sites · Top 1%
- In United States#14,209of 1.2m sites · Top 5%
- Clothing, worldwide#3,846of 459,295 brands · Top 1%
- Clothing, United States#574of 97,158 brands · Top 1%
250k
estimated visits in September
1 mo ▲ +6.7%4 mo ▲ +32.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SquadLocker.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SquadLocker holds 4.9 out of 5 on Trustpilot over 8,840 reviews, 906 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places SquadLocker in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.
Custom T-Shirt Store Activewear Store Printed Clothing Store Software Company Sportswear Store Uniform Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SquadLocker sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SquadLocker's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SquadLocker in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What SquadLocker is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SquadLocker runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2022 (text).
Build a Free 24/7 Team StoreSquadLocker6 Oct 2026video
Build a Free 24/7 Team StoreSquadLocker6 Oct 2026video
Build a Free 24/7 Team StoreSquadLocker30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Squadlocker, Inc.verified
Text ad19 Oct 2026Squadlocker, Inc.verified
Text ad19 Oct 2026Squadlocker, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SquadLocker.
The creators who tag @squadlocker on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who SquadLocker competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SquadLocker among Clothing brands. The closest is BSN SPORTS, then leagueoutfitters.com, KXKSHOP, Sports Gear Swag, Kitlocker, Epic Sports.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BSN SPORTSbsnsports.com | |||||||
| leagueoutfitters.comleagueoutfitters.com | |||||||
| KXKSHOPkxkshop.com | |||||||
| Sports Gear Swagsportsgearswag.com | |||||||
| Kitlockerkitlocker.com | |||||||
| Epic Sportsepicsports.com |
07 · Company
The company behind SquadLocker.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SquadLocker is an e-commerce brand, founded in 2011 according to LinkedIn, on a domain registered in April 2010. It employs about 65 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2011, per LinkedIn
- Domain registered
- 26 Apr 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 65 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- squadlocker.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SquadLocker
What people ask Google about SquadLocker.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SquadLocker a legit company?
According to Gravity by Benchr, SquadLocker is a brand: its website has existed since April 2010, its Trustpilot profile is claimed by the brand, it employs 65 people on LinkedIn, it has 17,843 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
SquadLocker reviews
Customers rate SquadLocker 4.9 out of 5 on Trustpilot over 8,840 reviews, 906 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SquadLocker known for?
SquadLocker is a custom apparel and gear software and fulfillment company that helps sports organizations, schools, and businesses develop and distribute custom team uniforms and spirit wear. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does SquadLocker have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SquadLocker advertises on Facebook and Instagram and on Google, where its offers often run. Check squadlocker.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind SquadLocker?
Gravity by Benchr records a company, founded in 2011 according to LinkedIn, on a domain registered in 2010, with 65 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is SquadLocker doing well?
Yes. Gravity by Benchr estimates about 249,900 visits to squadlocker.com in September 2026, up 7% in a month and up 33% over three months. SquadLocker ranks #574 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does SquadLocker spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SquadLocker on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, SquadLocker ranks #574 of 97,158 by estimated traffic. Its closest competitors on the same market are BSN SPORTS, leagueoutfitters.com, KXKSHOP, Sports Gear Swag and Kitlocker. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SquadLocker.