Brand page · Kitchen & Dining
OXO: 683k visits a month, 29 active Meta ads.
OXO — At OXO, we look at everyday objects and activities and we see ways to make things simpler, easier, more thoughtfully designed–better. In September 2026 oxo.com drew an estimated 683k visits, down 21% on the month before. It ranks #34 of 25,135 Kitchen & Dining brands and holds a 2.8 Trustpilot rating over 52 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
At OXO, we look at everyday objects and activities and we see ways to make things simpler, easier, more thoughtfully designed–better.
01 · Traffic
How much traffic OXO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OXO drew an estimated 683k visits in September 2026, down 21% on the month before and down 1% over three months.
- Worldwide#19,425of 4.5m sites · Top 1%
- In United States#6,391of 1.2m sites · Top 1%
- Kitchen & Dining, worldwide#351of 145,612 brands · Top 1%
- Kitchen & Dining, United States#34of 25,135 brands · Top 1%
683k
estimated visits in September
1 mo ▼ −20.6%4 mo ▼ −1.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OXO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OXO holds 2.8 out of 5 on Trustpilot over 52 reviews, 15 of them in the last twelve months: 37% of customers give five stars and 48% one star. That volume places OXO in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store Kitchen Supply Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OXO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read OXO's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places OXO in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What OXO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OXO runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
OXO Pet, engineered to work as great as it looksOXO14 Oct 2026video
Meet OXO PetOXO14 Oct 2026video
Engineered by pet parentsOXO14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hearts & Science LLCverified
Text ad16 Oct 2026Hearts & Science LLCverified
Text ad16 Oct 2026Hearts & Science LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OXO.
The creators who tag @oxo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oxo on Instagram, led by Maddie Ireland (416k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMaddie Ireland@munchinwithmaddie_ · 🇺🇸 US | Food cooking nutrition Creator | 416k | 0.4% | 6 | Tagged @oxo |
06 · Competitors according to Gravity
Who OXO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OXO among Kitchen & Dining brands. The closest is TESCOMA, then KitchenShop, hartsofstur.com, GEFU, bakerenogkokken.no, Pampered Chef.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TESCOMAtescoma.cz | |||||||
| KitchenShopkitchenshop.eu | |||||||
| hartsofstur.comhartsofstur.com | |||||||
| GEFUgefu.com | |||||||
| bakerenogkokken.nobakerenogkokken.no | |||||||
| Pampered Chefpamperedchef.com |
07 · Company
The company behind OXO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OXO is an e-commerce brand, on a domain registered in February 1996. It employs about 432 people.
- Legal name
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- VAT
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- Entity country
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- Founded
- Data not available
- Domain registered
- 15 Feb 1996
- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 432 on LinkedIn
- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- oxo.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OXO
What people ask Google about OXO.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OXO legit or a scam?
According to Gravity by Benchr, OXO is a brand: its website has existed since February 1996, it employs 432 people on LinkedIn, it has 179,693 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about OXO?
Customers rate OXO 2.8 out of 5 on Trustpilot over 52 reviews, 15 of them in the last twelve months: 37% give five stars, 48% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OXO?
At OXO, we look at everyday objects and activities and we see ways to make things simpler, easier, more thoughtfully designed–better. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
OXO promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: OXO advertises on Facebook and Instagram and on Google, where its offers often run. Check oxo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns OXO?
Gravity by Benchr records a company, whose domain was registered in 1996, with 432 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is OXO doing well?
Not at the moment. Gravity by Benchr estimates about 682,600 visits to oxo.com in September 2026, down 21% in a month and down 1% over three months. OXO ranks #34 of 25,135 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is OXO's ad budget?
Gravity by Benchr does not publish a spend figure for OXO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, OXO ranks #34 of 25,135 by estimated traffic. Its closest competitors on the same market are TESCOMA, KitchenShop, hartsofstur.com, GEFU and bakerenogkokken.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OXO.