Brand page · Pet Supplies · Finland
PAIKKA: 55.1k visits a month, 26 active Meta ads, Gravity score 707.
PAIKKA — PAIKKA is a Finnish brand that creates premium pet essentials and lifestyle products for dogs, designed with human-grade quality and ergonomic features. In September 2026 paikka.pet drew an estimated 55.1k visits, up 47% on the month before. It ranks #56 of 1,165 Pet Supplies brands in Finland and holds a 2.8 Trustpilot rating over 32 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Pet Supplies brands in Finland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PAIKKA is a Finnish brand that creates premium pet essentials and lifestyle products for dogs, designed with human-grade quality and ergonomic features.
01 · Traffic
How much traffic PAIKKA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PAIKKA drew an estimated 55.1k visits in September 2026, up 47% on the month before and up 132% over three months.
- Worldwide#156,362of 4.5m sites · Top 5%
- In Germany#7,085of 184k sites · Top 5%
- Pet Supplies, worldwide#1,241of 52,845 brands · Top 5%
- Pet Supplies, Germany#56of 1,165 brands · Top 5%
55.1k
estimated visits in September
1 mo ▲ +47.2%4 mo ▲ +132.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PAIKKA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PAIKKA holds 2.8 out of 5 on Trustpilot over 32 reviews, 23 of them in the last twelve months: 38% of customers give five stars and 53% one star. That volume places PAIKKA in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Pet Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PAIKKA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PAIKKA sells on Shopify, 100% of its catalogue in stock. The best seller is Visibility Raincoat Dark, at €47.50–€62.50, followed by Rain Suit Green and Quilted Sherpa Jacket Camel.
#1Visibility Raincoat DarkPAIKKA€47.50–€62.50In stock
#2Rain Suit GreenPAIKKA€79.20–€87.20In stock
#3Quilted Sherpa Jacket CamelPAIKKA€85.00–€95.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PAIKKA in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 58% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$95.20
- Currency
- EUR
04 · Ads
What PAIKKA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PAIKKA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Rain Suit GreenPAIKKA6 Oct 2026image
Rain Suit GreenPAIKKA6 Oct 2026image
Tarjous voimassa vain rajoitetun ajan.PAIKKA6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026PAIKKA International Oyverified
Text ad20 Oct 2026PAIKKA International Oyverified
Text ad20 Oct 2026PAIKKA International Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PAIKKA.
The creators who tag @paikka.pet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paikka.pet on Instagram, led by Roma & Pandora || Raquel (50.6k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRoma & Pandora || Raquel@somewherewithroma · 🇪🇸 ES | Pets nature Creator | 50.6k | 0.1% | 7 | Tagged @paikka.pet |
06 · Competitors according to Gravity
Who PAIKKA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PAIKKA among Pet Supplies brands in Finland. The closest is Hurtta.com, then tQel, SPARK PAWS, SPARK PAWS, Staey, Non-stop dogwear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hurtta.comhurtta.com | |||||||
| tQeltqel.es | |||||||
| SPARK PAWSsparkpaws.ca | |||||||
| SPARK PAWSsparkpaws.uk | |||||||
| Staeystaey.com | |||||||
| Non-stop dogwearnonstopdogwear.com |
07 · Company
The company behind PAIKKA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PAIKKA is a company based in Helsinki, Finland, founded in 2019 according to LinkedIn, on a domain registered in May 2019. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland · Helsinki
- Founded
- 2019, per LinkedIn
- Domain registered
- 5 May 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paikka.pet · Shopify · EUR
- Catalogue
- 102 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PAIKKA
What people ask Google about PAIKKA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PAIKKA legit or a scam?
According to Gravity by Benchr, PAIKKA is a brand based in Helsinki, Finland: its website has existed since May 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 61,731 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PAIKKA reviews: is it worth it?
Customers rate PAIKKA 2.8 out of 5 on Trustpilot over 32 reviews, 23 of them in the last twelve months: 38% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does PAIKKA sell?
PAIKKA is a Finnish brand that creates premium pet essentials and lifestyle products for dogs, designed with human-grade quality and ergonomic features. Gravity by Benchr classifies it under Pet Supplies, with Pet Apparel making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is PAIKKA expensive?
PAIKKA's best seller, Visibility Raincoat Dark, sells from €47.50 to €62.50 on paikka.pet. 100% of the catalogue is in stock. Gravity does not track prices daily: check paikka.pet before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PAIKKA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PAIKKA advertises on Facebook and Instagram and on Google, where its offers often run. Check paikka.pet for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PAIKKA?
PAIKKA sells on its own website, paikka.pet, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind PAIKKA?
Gravity by Benchr records a company based in Helsinki, Finland, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PAIKKA growing?
Yes. Gravity by Benchr estimates about 55,100 visits to paikka.pet in September 2026, up 47% in a month and up 132% over three months. PAIKKA ranks #56 of 1,165 Pet Supplies brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PAIKKA use?
Gravity by Benchr identifies paikka.pet as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PAIKKA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PAIKKA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Finland?
Among Pet Supplies brands in Finland in the Gravity by Benchr index, PAIKKA ranks #56 of 1,165 by estimated traffic. Its closest competitors on the same market are Hurtta.com, tQel, SPARK PAWS, SPARK PAWS and Staey. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PAIKKA.