Brand page · Decor · United Kingdom
Paint and Papers: 30.3k visits a month, 28 active Meta ads, Gravity score 484.
Paint and Papers — Paint & Papers is a British paint and wallpaper retailer that specializes in premium brands including Farrow & Ball, Little Greene, and Paint and Paper Library. In September 2026 paintandpapers.com drew an estimated 30.3k visits, down 13% on the month before. It ranks #500 of 13,189 Decor brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Paint & Papers is a British paint and wallpaper retailer that specializes in premium brands including Farrow & Ball, Little Greene, and Paint and Paper Library.
01 · Traffic
How much traffic Paint and Papers gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paint and Papers drew an estimated 30.3k visits in September 2026, down 13% on the month before and up 11% over three months.
- Worldwide#260,817of 4.5m sites · Top 10%
- In United Kingdom#13,572of 192k sites · Top 10%
- Decor, worldwide#5,763of 185,686 brands · Top 5%
- Decor, United Kingdom#500of 13,189 brands · Top 5%
30.3k
estimated visits in September
1 mo ▼ −12.7%4 mo ▲ +11.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Paint and Papers.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paint and Papers holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Paint and Papers sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Paint and Papers sells on Shopify, 99% of its catalogue in stock. The best seller is Skimming Stone (241), at £5.95–£141.00, followed by School House White (291) and Wimborne White (239).
#3Skimming Stone (241)Paint and Papers£5.95–£141.00In stock
School House White (291)Paint and Papers£5.95–£141.00In stock
Wimborne White (239)Paint and Papers£5.95–£141.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Paint and Papers in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 10% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$156.18
- Currency
- GBP
04 · Ads
What Paint and Papers is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paint and Papers runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
Sign up for a trade accountPaint & Papers5 Oct 2026image
4.8 / 5 star ratingsPaint & Papers30 Sept 2026image
Next Day Delivery AvailablePaint & Papers25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026National Paint Services Limitedverified
Text ad20 Oct 2026National Paint Services Limitedverified
Text ad20 Oct 2026National Paint Services Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Paint and Papers.
The creators who tag @paintandpapers_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Paint and Papers competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paint and Papers among Decor brands in United Kingdom. The closest is Chapel Interiors, then colemanshomeinteriors.co.uk, Decorating Centre Online, Wallpaper Empire, Wallpaper Sales, homelyshop.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Chapel Interiorschapelinteriors.co.uk | |||||||
| colemanshomeinteriors.co.ukcolemanshomeinteriors.co.uk | |||||||
| Decorating Centre Onlinedecoratingcentreonline.co.uk | |||||||
| Wallpaper Empirewallpaperempire.com | |||||||
| Wallpaper Saleswallpapersales.co.uk | |||||||
| homelyshop.co.ukhomelyshop.co.uk |
07 · Company
The company behind Paint and Papers.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paint and Papers is a company based in London, United Kingdom, on a domain registered in October 2024. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 30 Oct 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paintandpapers.com · Shopify · GBP
- Catalogue
- 149 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paint and Papers
What people ask Google about Paint and Papers.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paint and Papers legit?
According to Gravity by Benchr, Paint and Papers is a brand based in London, United Kingdom: its website has existed since October 2024, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 5,684 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Paint and Papers sell?
Paint & Papers is a British paint and wallpaper retailer that specializes in premium brands including Farrow & Ball, Little Greene, and Paint and Paper Library. Gravity by Benchr classifies it under Decor, with Wallpaper making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Paint and Papers expensive?
Paint and Papers' best seller, Skimming Stone (241), sells from £5.95 to £141.00 on paintandpapers.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check paintandpapers.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Paint and Papers discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paint and Papers advertises on Facebook and Instagram and on Google, where its offers often run. Check paintandpapers.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Paint and Papers?
Paint and Papers sells on its own website, paintandpapers.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Paint and Papers?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2024, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Paint and Papers doing well?
Yes. Gravity by Benchr estimates about 30,300 visits to paintandpapers.com in September 2026, down 13% in a month and up 11% over three months. Paint and Papers ranks #500 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Paint and Papers use?
Gravity by Benchr identifies paintandpapers.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Paint and Papers' ad budget?
Gravity by Benchr does not publish a spend figure for Paint and Papers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Paint and Papers ranks #500 of 13,189 by estimated traffic. Its closest competitors on the same market are Chapel Interiors, colemanshomeinteriors.co.uk, Decorating Centre Online, Wallpaper Empire and Wallpaper Sales. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paint and Papers.