Brand page · Office Instruments
Papermate: 96.5k visits a month, 59 active Meta ads.
Papermate — Paper Mate is an American writing implement company that produces pens and pencils including Inkjoy and Flair pens, offering smooth writing and coloring products for creative needs. In September 2026 papermate.com drew an estimated 96.5k visits, up 14% on the month before. It ranks #29 of 1,018 Office Instruments brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Paper Mate is an American writing implement company that produces pens and pencils including Inkjoy and Flair pens, offering smooth writing and coloring products for creative needs.
01 · Traffic
How much traffic Papermate gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Papermate drew an estimated 96.5k visits in September 2026, up 14% on the month before and up 98% over three months.
- Worldwide#108,625of 4.5m sites · Top 5%
- In United States#35,469of 1.2m sites · Top 5%
- Office Instruments, worldwide#114of 5,820 brands · Top 5%
- Office Instruments, United States#29of 1,018 brands · Top 5%
96.5k
estimated visits in September
1 mo ▲ +14.5%4 mo ▲ +97.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Papermate.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Papermate holds 3.2 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Web Hosting Company Computer Software Store Software Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Papermate sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Papermate's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Papermate in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Currency
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04 · Ads
What Papermate is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Papermate runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since May 2025 (image, text, video).
Give Color to Every IdeaPaper Mate14 Oct 2026video
Let Your Words BlossomPaper Mate12 Oct 2026video
Give Color to Every IdeaPaper Mate7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Newell Brands Inc.verified
Text ad20 Oct 2026Newell Brands Inc.verified
Image ad18 Sept 2026Newell Brands Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Papermate.
The creators who tag @paper_mate on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paper_mate on Instagram, led by Austin Van Allen (26.1k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAustin Van Allen@a.j.v._artstudios · 🇺🇸 US | Photography visual arts Creator | 26.1k | 2.8% | 4 | Tagged @paper_mate |
06 · Competitors according to Gravity
Who Papermate competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Papermate among Office Instruments brands. The closest is Kanwrite, then LEUCHTTURM1917, Pelikan, Kaweco Online-Shop, montegrappa.com, parkershop.eu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kanwritekanwrite.com | |||||||
| LEUCHTTURM1917leuchtturm1917.de | |||||||
| Pelikanpelikan.com | |||||||
| Kaweco Online-Shopkaweco-pen.com | |||||||
| montegrappa.commontegrappa.com | |||||||
| parkershop.euparkershop.eu |
07 · Company
The company behind Papermate.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Papermate is an e-commerce brand, on a domain registered in May 1995.
- Legal name
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- Registration no.
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- VAT
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- Entity country
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- Founded
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- Domain registered
- 27 May 1995
- Share capital
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- President
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- Employees
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- Investors
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- VC-backed
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- Own store
- papermate.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Papermate
What people ask Google about Papermate.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Papermate legit or a scam?
According to Gravity by Benchr, Papermate is a brand: its website has existed since May 1995, it has 161,360 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Papermate?
Paper Mate is an American writing implement company that produces pens and pencils including Inkjoy and Flair pens, offering smooth writing and coloring products for creative needs. Gravity by Benchr classifies it under Office Instruments. Source: Gravity by Benchr product classification.
Is there a Papermate discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Papermate advertises on Facebook and Instagram and on Google, where its offers often run. Check papermate.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Papermate?
Gravity by Benchr records a company, whose domain was registered in 1995. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Papermate doing well?
Yes. Gravity by Benchr estimates about 96,500 visits to papermate.com in September 2026, up 14% in a month and up 98% over three months. Papermate ranks #29 of 1,018 Office Instruments brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Papermate spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Papermate on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands?
Among Office Instruments brands in the Gravity by Benchr index, Papermate ranks #29 of 1,018 by estimated traffic. Its closest competitors on the same market are Kanwrite, LEUCHTTURM1917, Pelikan, Kaweco Online-Shop and montegrappa.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Papermate.